[ff-marketing] SCCON (Berlin) getting transferred into an (almost) fully digital event

[Cristina Brandtstetter]

Dear all,

Thanks to Ulrich for taking the call with Juliane while we are in the F4W
GA today.

As there are so many (Co-) decisions depending on the "last remaining" f2f
events, I would like to bring some major news&changes forward based on
Ulrich's MoM out of the just finished call:

   - Last Friday, SCCON has decided to change their event design
   - There is no more exhibition as lots of partners had come off to
   present themselves there
   - SCCON will instead run:
   27.10. eGovernment Day
   28.10. Smart City Day
   - 3 stages, 2 of them will be set up like TV studios with guests
   (respecting the required seating distance)
   - plus there will be a 'Deep Dive Arena' that is purely digital
   - 150 - 250 Personen can be at location (!!!). Those will be invited as
   carefully selected VIPs.
   (comment Cristina: we should bring in Ulrich anyway independently of a
   sponsorship scheme).
   The selection runs via Bitkom. Premium Partners can pronounce their
   preferences.

For the at-location activities, there are available diverse packages:.
Packages range from

   - €4,5 k (reach:kinna *Base*=30% of the digital participants, one
   ticket), those need to have agreed to a publications of their contacts,
   - €14.750 for one day (reach=*Advanced Package*, reach: 80% of the
   digital participants, 2 tickets, one speech 15 min)
   - 19.750 € (reach=*Platinum*: 100% of all digital participants, 3
   tickets, 2 x 15 min on-stage activity)

Max 66 partners f2f at location.
Lounge can be booked as an additional feature, but: €5.000,- (!)... I would
still need to understand what type of (online) lounge this is.

The definition of the packages are under way and will be ready in ca. 2
weeks from now and will then be distributed.
The yearly "patrony" country of Austria should still be involved.

SCCON expects 10,000 digital participants (in the past, ca. 30% had agreed
to publish their contacts).

Under discussion: shall simultaneous translation being offered?
Currently, some parts should be offered also in English.

Further talks with SCCON will surely still happen to go a bit more into
details. Our good old friend Jusuf will be back from vacation in ca. 10
days I guess.

You may use this info already for further ideaing or planning.

Comment Cristina: we will talk about opportunities and further ideas in
next week's Marketing Team Call.

Cheers

Cristina

PS: Ulrich, I hope I've grasp well the messages 😨


Cristina Brandtstetter
Chief Marketing Officer
M. +39 3737004468
cristina.brandtstetter at fiware.org
www.fiware.org
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