[ff-marketing] GMass - Information and Thoughts

[Charlotte Kotterman]

Dear all,

Please find below some insights into *GMass* <https://www.gmass.co/> for
mass emailing.

Andrea let me know that Ulrich actually has *the "GMass Standard - Monthly"
plan* for his own account. I assume this means we have an individual
account and not a team account - specific to his email. Not sure if this
plan can be moved, for instance, to another email address. I downloaded
GMass to have a look at it, but have not synced it to my account because I
am not sure how we would be using GMass (ie. team email vs. individual
email). *Some more info about the tool that stood out to me:*


   - Free account allows you to send up to 50 contacts (within 24-hour
   period).
   - Free accounts still provide reporting information.
   - GMass allows you to connect to Google Sheets (I think this is probably
   one of the most useful things for us).
   - GMass allows you to send personalised emails (so not like in Gmail
   with BCC). This means that it can add first names to each email.
   - Provides an optional unsubscribe link at the bottom of your emails.
   - Campaigns can be sent as new messages to each recipient or as replies
   to the last conversation with each recipient (ie. Easier follow-ups)
   - Premium account for individual (ie. 1 email) is 19.95 / month and
   includes all features. More on pricing here
   <https://www.gmass.co/pricing>.


*Some other thoughts from my side:*

   - Is it confusing to use Gmail and GMass via the same account? From what
   I have seen the plug in adds a few new buttons.
   - Which email would we use for this? marketing at fiware.org,
   events at fiware.org, personal?
   - *Good to mention:* Under the standard setup, Google imposes a limit of
   2,000 sent emails/day for trusted G Suite users (which we are not, as far
   as I understand), *and 500 emails/day for regular Gmail users*. It seems
   that with GMass unlimited emailing is possible if/when you connect to an
   external server. One thing I do not understand 100% is if you have to do
   this manually, and if this is possible with our current set up. More on
   that here <https://www.gmass.co/blog/unlimited-mail-merge-sending-gmail/>
   .
   - Because we are still using Gmail there is no guarantee the emails will
   not still go to spam, however, the tool seems to offer a "Spam Solver" to
   help you optimize your emails. More on that here
   <https://www.gmass.co/blog/spam-solver-tweaks-emails/>.

Has anyone in the team by any chance used GMass in a previous job? If so, I
would love to hear your thoughts.

Best,
Charlotte

Charlotte Kotterman
Community Manager
charlotte.kotterman at fiware.org
www.fiware.org
Skype: charlotte.kotterman
<https://twitter.com/fiware>

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