[ff-marketing] NEW FIWARE Marketplace - Launch Activities, we are entering the hot phase!

[Cristina Brandtstetter]

Dear all,

While we are working on some technical/feature-related challenges currently
with FundingBox with Angeles managing alignment with them on all our
requirements we had defined recently with the "Template Team", we need to
get prepared in parallel for the *full launch ahead of us.*

You have all seen that we did already some announcements (e.g. in the Mktg
Round-up, FIWARE Monthly Newsletter, SoMe), now it's time to plan the full
Go-To-Market. Here some of the topics that will go into our Launch Plan:

   - @ Giacomo: Decide for a highly visible link to the FIWARE Marketplace
   (from fiware.org to fundingbox spaces).
   Other updates on the website to be decided.
   - @ Angeles: Brand & Logo - what should be the "real" final
   branding approach with the Marketplace? What shall be our visual used
   everywhere?
   - All: we wanted to renew our FIWARE Marketplace brochure. Is it
   necessary (or just trash the outdated one)? If so, what should be the
   format? Could a Flyer be good enough? Target group & impact, best possible
   benefits, update value-add with the new platform.
   - Plan the launch calendar together with a MarCom campaign
   (Campaign should be focused an GREAT NEWS followed by a HOW-TO or
   DID-YOU-KNOW campaign)
   - "Internal" Training / Presentation to all FF-team, Marketing Round-up
   Members, iHubs and Ambassadors?
   - Separate Mailing to all Ecosystem about these breaking news
   - @ Charlotte: we can think to also make a March Mailing to our SCCON
   List to hook them up to our new Marketplace
   - @ Charlotte: we had discussed to "hold back" some new entries and then
   also promote around "....the new FIWARE Marketplace shows already a great
   success with DAY 1 - 10 new offerings can be found......"
   - @ Val: does a press release make sense? Maybe together with some news
   of additional partnerships (e.g. interlinking with OASC marketplace...
   which however I would need to align with Ulrich and Davor first; other
   ideas welcome)
   - @ Val: Press Kit, other media
   - @ Charlotte / Quy / Angeles: Repromoting our Health Booklet, Climate
   Booklet and even do linked posts to the new Smart Cities Booklet
   - @ Tonia: Impact Stories - make sure we link to the market place where
   possible (or make providers request their solution for the Marketplace)
   - @ All: Ideas from all the team to make this a blasting success:
   Please bring them to the session 🌋
   - Others

I am inviting you for the joint workshop to define our *Launch Plan
involving all the Marketing Team*: *next Friday, 11-12* (this mail for
Andrea only for info).
For general planning, find here the time frame I have in mind. I will give
more details during that slot.

[image: image.png]

It's going to be an exciting launch!

Cheers,
Cristina


Cristina Brandtstetter
Chief Marketing Officer
M. +39 3737004468
cristina.brandtstetter at fiware.org
www.fiware.org
<https://twitter.com/fiware>
<https://twitter.com/fiware>



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