[ff-marketing] NEWS: Hannover Messe 2021 goes - fully - digital

[Cristina Brandtstetter]

Dear all,

While I still have received Dec 17 personal Christmas wishes from our HM
key accounter Markus Schorak - with the message "Dennoch schauen wir
gemeinsam optimistisch in die Zukunft und arbeiten mit Volldampf an unserer
Analog/Hybrid/Digital - HANNOVER MESSE 2021.",
I had to find out in parallel and by chance, that HM had presented already
the same day and date, Dec 17, on their website, the *change to go "purely
digital" *without even mailing to their closest collaboration and
implementation partners *by now *with some clear(er) directions.
Meanwhile, up to December 22, I had engaged with IDSA and OWL, to see if a
joint smaller presence with a "partnership approach" was feasible. IDSA was
still holding to their "big presence approach" on their own inviting
co-exhibitors to their booth (FIWARE model).

This demonstrates once more how agile and disruptive the current situation
still is, and also it poofes right Quy's and my personal feelings of a
zero-confidence-Team of HM of running a presence fair.
*Now, all doubts are cleared for the fact that HM 2021 will be digital
only!!!*

For any further planning, this means, from now, to take into account, e.g.

   - no booth builder required
   - no new local exhibition space and package to be picked anymore, but
   - a* new virtual exhibition package to be selected*
   - to find out how to engage with potential FIWARE co-exhibitors (up to
   mid December, HM had not given any clear direction here)
   - to find out how such a virtual presence could help (or not) our
   running projects (e.g. microROS) or our MSCs,
   - to understand for FIWARE ourselves if a virtual exhibition space may
   be fruitful (up to mid December, no clear concept was presented by MH,
   neither a mock-up etc).

Quy and myself will update you shortly on the new situation.

Cheers,

Cristina
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