[ff-marketing] Marketing Team Info: Linkedin positioning and profiles

[Cristina Brandtstetter]

Dear all,

As of the latest questions and talks, please find here
<https://websitebuilder.org/blog/linkedin-statistics/#:~:text=LinkedIn%20has%20a%20user%20base%20of%20740%20million.,users%20on%20LinkedIn%2C%20with%20over%20170%20million%20profiles.>the
positioning of Linkedin in the world (and US).

I promised to share the statistics I have, although the most comprehensive
ones I have are meanwhile a bit old as they are from Q1/2022, however, in
terms of positioning, not too much has changed. With a little research,
we'll come up with latest stats, Andrii is taking care of this.

Please be aware that Linked is NOT a major nor a second-choice channel for
a developers' target group. Ca. 2/3 (61 million in 01/2022) of the Linkedin
users are *Senior-level Influencers*, a bit more than this are *decision-making
positions*. This means we are of course reaching technology people like
CTOs, CDOs, CIO and other management levels, but hardly developers, as
already explained in our Marketing Team Call.

Best,
Cristina

Cristina Brandtstetter
Chief Marketing Officer
M. +39 3737004468
cristina.brandtstetter at fiware.org
www.fiware.org
<https://twitter.com/fiware>
<https://twitter.com/fiware>



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