[Fiware-collaboration-req] UMD17 - Urban Mobility Dialogue: Evening Guest Lecture

[UMD17 - Bernd Stary]

UMD17 - Evening Guest Lecture   2017, Oktober 15th

1st International Urban Mobility Dialogue

1st–4th November 2017 • Berlin, Germany

Evening Guest Lecture

           

 

www.smartcity-dialogues.com

 

Dear    Madam/Sir  , 

 

the   1st International Urban Mobility Dialogue (UMD17)  presents the Evening Guest Lecture

 

A Typology of Urban Mobility Needs by 2030 around the World

1st November 2017

18:00, Kalkscheune

Johannesstr. 2, 10117 Berlin

given by

Dr. Michael Mischke - PCH INNOVATIONS

 

Tickets are available at the box office: 25,00 EUROs (incl. subsequent Prosecco Reception)

The Evening Guest Lecture is included in your UMD Day Pass for 1st November.

 

 

“All the major global challenges – climate change, the economy, inequality, the very future of democracy – will be solved in cities.” Ada Colau, Mayor of Barcelona

 

© PCH INNOVATIONS GmbH

 

We at PCH INNOVATIONS explore the intersections between technology, society and art, with an aim to deeply understand the momentum of the disruptive changes sweeping through almost every sector. We decode the patterns we find and help our clients navigate an uncertain world with conviction. We pursue these goals through a combination of active sensemaking, radical creativity, prototyping, testing, storytelling and constant exchange within our broader network.

 

Our work in the mobility sector shows us that a major upheaval of value chains is currently underway, a change that has the potential to completely reshape the entire industry. (Value chains consist of a hierarchy, starting from the bottom with the harvesting of raw materials, and ascending to the point of sale to customers at the very top. They describe the overall picture of an industry, as well as illustrating how companies position themselves in regards to each other and to their customers.)

 

© PCH INNOVATIONS GmbH

 

Established value chains are being challenged by a powerful trend in digitalization. New players are gaining huge momentum by 'cutting out the middle man' and choosing to offer services directly to their customers. They accomplish this by placing heavy emphasis on maximum user experience and minimum friction, while carving out a space unoccupied by OEMs (original equipment manufacturers) or actual service providers. The clearest example is the meteoric rise of UBER, but this trend can also be found in food delivery services or Amazon’s latest business ventures. 

 

© PCH INNOVATIONS GmbH

 

In this regard, digitalization is primarily driven by the ability to deeply understand human needs and problems, and less by the proactive refinement of the product itself. The needs that must be fulfilled by mobility within cities are fairly clear: People need to get to work, take the groceries and other goods home, visit one another and be empowered to take part in a vibrant city life.

 

© PCH INNOVATIONS GmbH

 

These basic requirements must also strike a balance with economic and environmental considerations, including affordability, keeping the air clean, complying with climate regulations, as well as encouraging social equality and peace within urban areas. These particular problems will become increasingly prominent in the coming years. The cities of the future are faced with a choice: they can wait for service providers to address the needs of the people, or they can take the initiative themselves and shape their specific ecosystem. 

With this talk, I propose a condensed typology of three clusters of developments until 2030 to illustrate needs, challenges and roles of actors within these city clusters.

 

© PCH INNOVATIONS GmbH

 

I aim to encourage cities to seize this coming opportunity to improve their citizens’ quality of life and treat urban mobility as a complex, delicately balanced ecosystem. Massive changes are ahead if shifts occur in the way we predict, and we are looking forward with great optimism to finally see new and innovative solutions to old and familiar problems!

 
  

Dr. Michael Mischke is originally a boy scout and translated these skills and his enthusiasm into studies of Mechanical Engineering, Industrial Sociology and Engineering Psychology. He wrote his PhD in a contract for AUDI AG on handwriting recognition and multimodal interfaces for cars.

After setting up an internal service agency for HMI in the Volkswagen Group Research and altogether 10 years of industrial experience he left the corporate world to become a Berlin based Strategist and Storyteller for Human Machine Interaction, focusing on ecogood economy, digital networks, online collaboration, urbanization and mobility. 

Michael joined PCH INNOVATIONS in 2015, leading long term projects and focusing on urbanization, innovation facilitation and strategy development for mayor brands.


 

 

UMD Participation

 


To register for the Urban Mobility Dialogue 2017 please use our  online Conference Management Tool (ConfTool).

 

 

Early Registration

(till September, 30th)

Late Registration

(starting from October, 1st)

  Regular

850 EURO

(1011,50 incl. VAT) 

980 EURO

(1166,20 incl. VAT) 

Regular - Day Pass

230 EURO 

(273,70 incl. VAT)

250 EURO 

(297,50 incl. VAT)

Regular (FIWARE / OASC / Morgenstadt)  (Registration Code required - available on request)

600 EURO

(714,00 incl. VAT)

690 EURO

(821,10 incl. VAT) 

  Students

400 EURO

(476,00 incl. VAT)

 400 EURO

(476,00 incl. VAT)

  Students - Day Pass

100 EURO

(119,00 incl. VAT)

 100 EURO

(119,00 incl. VAT)

Companion (bring your spouse for the tour boat trip, the evening dinner and other social gatherings)

200 EURO

(238,00 incl. VAT) 

250 EURO

(297,50 incl. VAT) 


 

All fees are provided in EURO and exclude VAT. The current VAT rate (19%) will be added and is explicitly displayed on the invoice.

 

Press Accreditation is required for all media who wish to cover the UMD17. A Registration Code for media representatives is available on request.

 

Partnership

 

The UMD has been made possible by our partners.

 
 

 

 


 

Thanks for showing up

 

We are looking forward to seeing you at the  UMD17 in Berlin and   would highly appreciate if you can distribute this information to your colleagues and within your professional catchments area. We kindly ask you to support us in making the   UMD17 a successful event and to start a series of Smart City Dialogues bringing us to joint solutions for our future.

 

Please follow us on Facebook      and/or retweet your ideas about the future of mobility at Twitter   .

 

 

 

    Yours sincerely

 

  Dr.-Ing. Bernd Stary  CEO academus GmbH

  Manager and Host of the 1st International Urban Mobility Dialogue

 

 

 


The UMD17 is organized by

and held under the patronage of

 

Senator Ms. Ramona Pop

 

 

academus GmbH (Berlin, Germany) organizes high level events for the international scientific community as well for civil society and government. For more than 15 years we have been providing symposiums, conferences, seminars and workshops on topics such as innovative materials (architectural and technical textile), architecture, geodesy, geoinformation technologies, medical technologies, the newly designed “smart city” concept, investment climate and more. We provide an international platform to guests and partners who would like to present their elaborations and share their know-how and their technologies. We develop appropriate concepts for those interested in a special project-related market presence or a suitable market entry. 

We bring ideas to one world.

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1st International Urban Mobility Dialogue © 2017

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