[Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

[Belén Kayser]

Hi all,

As I am currently working on the press realease, it would be great if you
could provide me the left quotes. I will share with you the draft as soon
as it was ready.

Besides, I will share with you today some questions that would be great if
your representatives could reply. There, at 4YFN or as a video sent per
email that we can use and publish.

Thanks a lot for your help and support,

Belén Kayser

*Belén Kayser*
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04
E-mail: *belen.kayser at ogilvy.com <belen.kayser at ogilvy.com>*
Twitter: @missbkayser <http://twitter.com/missbkayser>



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On Mon, Feb 23, 2015 at 8:33 AM, Angeles Tejado <angeles.tejado at ogilvy.com>
wrote:

> Hello all,
>
> My name is Angeles and I'm in charge of the FIWARE Press Office
> coordination.
>
> The following are the proposed action items of the communication plans for
> the FIWARE Announce. As Belen Kayser already said. We can set up a call
> next wednesday to review all this.
>
> 1.- From your side (companies) to send later tomorrow afternoon the final
> text of the announcement/release (from the initial draft shared by Juanjo).
>
> 2.- From your side (companies), availability of spokespeople for
> interviews. We’d like to set up interviews next Monday 2nd. We should need
> availability of representatives of your respective companies for A.-
> Presentation to the press if required (Tuesday 3rd), B.- Press office
> interview for 4yfn report (Monday 2nd) – Could you please
> confirm/update/complete following names? Marieta Rivero (Telefónica),
> Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu
> (AtoS).
>
> 3. Companies involved should publish a blog post, news or press releases
> on respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy
> will send the initial template (later next Thursday 26th afternoon).
>
> 4.- Coordinated action in RRSS. Ogilvy will send guidelines later this
> week (Friday 27th).
>
> 5.- Ogilvy will work in the Press Kit with a Press Release (echo of your
> own press releases) that will also focus on the necessity of of a
> Public-Private collaboration to anticipate the Open & Agile initiative for
> Smart Cities. The initial idea is to share the press kit and release with
> the press next wednesday 3rd or thursday 4th (TBD1).
>
> 6.- Possibility or recording some previous material from your side just in
> case any of the top executives is not available at 4yfn, i.e.: Marieta
> Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele
> (Engineering), Huber Tardieu (AtoS).
>
> 7.- Last but not least... We think that to get press involved would be
> extremely *important* to add/introduce this announce into
> @Orange/@Telefónica top executives speeches at MWC
>
> We will try to spark the interest of 4yfn media partners but will
> appreciate if you can get support from your respective Press Offices.
>
> TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on
> 7.- we are managing two dates for the press release (March 3rd and 4th). We
> must also get in contact today with the content & press coordinators on the
> 4yfn organization and see what is the best option to reach the press. We'll
> come back with news asap.
>
> Finally, please find enclosed the excel sheet with the Press Office
> Contacts. I've added all the team but I will be (with Belén) your main
> contact before and during the event.
>
> Looking forward to your response.
>
> --
> Regards,
>
> Angeles Tejado
> Coordinator, FIWARE Press Office
> OgilvyOne Worldwide Madrid
> Office: +34-91-4512179
> Cell: +34-608508873
> E-mail: angeles.tejado at ogilvy.com
>
>
>
>
> Privileged/Confidential Information may be contained in this message. If
> you are not the addressee indicated in this message, you should destroy
> this message. For more information on WPP's business ethical standards
> and corporate responsibility policies, please refer to WPP's website.
>
>
>
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>
>

-- 


 

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