Dear Belén, Here is our quote: "Innovation for Engineering is a key success factor continuously pursued from its birth back in 1980. Tightly coupled with innovation is independence, meaning we build all our solutions taking into consideration what we consider the best for our customers. In this context we see our strategic and full involvement in FIWARE. It is a set of technologies allowing us to be leaders in the market of open solutions. In addition, Openness and Innovation are critical building blocks in the fast growing domain of Smart Cities for which Engineering is providing a leading edge innovative offering”, stated Paolo Pandozy, CEO, Engineering. I’ve also attached our logo, in case you need it. Kind regards, Lidia Lidia Fiorini Direzione Comunicazione e Immagine Aziendale lidia.fiorini at eng.it Engineering Via San Martino della Battaglia, 56 - 00185 Roma Tel. +39-06.49201559 Mob. +39-346.7430556 Fax +39-06.49201330 www.eng.it _____ Da: fiware-comm-mwc-bounces at lists.fi-ware.org [mailto:fiware-comm-mwc-bounces at lists.fi-ware.org] Per conto di Belén Kayser Inviato: 25 February 2015 13:36 A: Angeles Tejado Cc: Miriam Bajo; Pablo Honrubia; fiware-comm-mwc at lists.fi-ware.org; JUAN JOSE HIERRO SUREDA Oggetto: Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event) Hi all, As I am currently working on the press realease, it would be great if you could provide me the left quotes. I will share with you the draft as soon as it was ready. Besides, I will share with you today some questions that would be great if your representatives could reply. There, at 4YFN or as a video sent per email that we can use and publish. Thanks a lot for your help and support, Belén Kayser Belén Kayser Social Media & Communications OgilvyOne Worldwide Madrid Cell phone: +34 620 63 97 15 Office: +34 91 451 22 04 E-mail: <mailto:belen.kayser at ogilvy.com> belen.kayser at ogilvy.com Twitter: <http://twitter.com/missbkayser> @missbkayser <https://assets.ogilvy.com/truffles_email/wwit_signatures/canneslion-12-13-1 4.jpg> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message, you should destroy this message. For more information on WPP's business ethical standards and corporate responsibility policies, please refer to WPP's website. On Mon, Feb 23, 2015 at 8:33 AM, Angeles Tejado <angeles.tejado at ogilvy.com> wrote: Hello all, My name is Angeles and I'm in charge of the FIWARE Press Office coordination. The following are the proposed action items of the communication plans for the FIWARE Announce. As Belen Kayser already said. We can set up a call next wednesday to review all this. 1.- From your side (companies) to send later tomorrow afternoon the final text of the announcement/release (from the initial draft shared by Juanjo). 2.- From your side (companies), availability of spokespeople for interviews. We’d like to set up interviews next Monday 2nd. We should need availability of representatives of your respective companies for A.- Presentation to the press if required (Tuesday 3rd), B.- Press office interview for 4yfn report (Monday 2nd) – Could you please confirm/update/complete following names? Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu (AtoS). 3. Companies involved should publish a blog post, news or press releases on respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy will send the initial template (later next Thursday 26th afternoon). 4.- Coordinated action in RRSS. Ogilvy will send guidelines later this week (Friday 27th). 5.- Ogilvy will work in the Press Kit with a Press Release (echo of your own press releases) that will also focus on the necessity of of a Public-Private collaboration to anticipate the Open & Agile initiative for Smart Cities. The initial idea is to share the press kit and release with the press next wednesday 3rd or thursday 4th (TBD1). 6.- Possibility or recording some previous material from your side just in case any of the top executives is not available at 4yfn, i.e.: Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu (AtoS). 7.- Last but not least... We think that to get press involved would be extremely important to add/introduce this announce into @Orange/@Telefónica top executives speeches at MWC We will try to spark the interest of 4yfn media partners but will appreciate if you can get support from your respective Press Offices. TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on 7.- we are managing two dates for the press release (March 3rd and 4th). We must also get in contact today with the content & press coordinators on the 4yfn organization and see what is the best option to reach the press. We'll come back with news asap. Finally, please find enclosed the excel sheet with the Press Office Contacts. I've added all the team but I will be (with Belén) your main contact before and during the event. Looking forward to your response. -- Regards, Angeles Tejado Coordinator, FIWARE Press Office OgilvyOne Worldwide Madrid Office: +34-91-4512179 <tel:%2B34-91-4512179> Cell: +34-608508873 <tel:%2B34-608508873> E-mail: angeles.tejado at ogilvy.com <https://assets.ogilvy.com/truffles_email/wwit_signatures/canneslion-12-13-1 4.jpg> Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message, you should destroy this message. 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