[Fiware-comm-mwc] R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

RAQUEL ROJO SANCHEZ raquel.rojosanchez at telefonica.com
Thu Feb 26 12:30:11 CET 2015


Dear Belén:
Here is Telefónica's quote:
"FIWARE does not just support a more efficient management of municipal services.  It brings open standards enabling to transform cities into engines of growth" said Mrs Marieta Rivero, Chief Deputy Commercial Officer at Telefónica.   "Using FIWARE, smart cities can deliver the platform, combining open data and the APIs that developer need to create applications, based on which new innovative applications can be created" she explained.
I've attached our logo.
Yours sincerely

[cid:image001.png at 01CF6F51.8CE92F00]

Raquel Rojo Sánchez
Dirección de Comunicación Corporativa y Marketing Institucional
Distrito Telefónica - Ed. Central, Planta 2ª, Rda. de la Comunicación s/n, 28050 Madrid, España / Spain
raquel.rojosanchez at telefonica.com<mailto:raquel.rojosanchez at telefonica.com> | www.telefonica.com<http://www.telefonica.com/>
91.482.86.47




De: fiware-comm-mwc-bounces at lists.fi-ware.org [mailto:fiware-comm-mwc-bounces at lists.fi-ware.org] En nombre de Lidia Fiorini
Enviado el: jueves, 26 de febrero de 2015 11:20
Para: fiware-comm-mwc at lists.fi-ware.org
Asunto: [Fiware-comm-mwc] R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Dear Belén,

Here is our quote:
"Innovation for Engineering is a key success factor continuously pursued from its birth back in 1980. Tightly coupled with innovation is independence, meaning we build all our solutions taking into consideration what we consider the best for our customers. In this context we see our strategic and full involvement in FIWARE. It is a set of technologies allowing us to be leaders in the market of open solutions. In addition, Openness and Innovation are critical building blocks in the fast growing domain of Smart Cities for which Engineering is providing a leading edge innovative offering", stated Paolo Pandozy, CEO, Engineering.
I've also attached our logo, in case you need it.

Kind regards,
Lidia




[cid:image003.jpg at 01D051BF.F591C980]

Lidia Fiorini
Direzione Comunicazione e Immagine Aziendale
lidia.fiorini at eng.it<mailto:lidia.fiorini at eng.it>

Engineering
Via San Martino della Battaglia, 56 - 00185 Roma
Tel. +39-06.49201559
Mob. +39-346.7430556
Fax +39-06.49201330
www.eng.it<http://www.eng.it>



________________________________
Da: fiware-comm-mwc-bounces at lists.fi-ware.org<mailto:fiware-comm-mwc-bounces at lists.fi-ware.org> [mailto:fiware-comm-mwc-bounces at lists.fi-ware.org] Per conto di Belén Kayser
Inviato: 25 February 2015 13:36
A: Angeles Tejado
Cc: Miriam Bajo; Pablo Honrubia; fiware-comm-mwc at lists.fi-ware.org<mailto:fiware-comm-mwc at lists.fi-ware.org>; JUAN JOSE HIERRO SUREDA
Oggetto: Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Hi all,

As I am currently working on the press realease, it would be great if you could provide me the left quotes. I will share with you the draft as soon as it was ready.

Besides, I will share with you today some questions that would be great if your representatives could reply. There, at 4YFN or as a video sent per email that we can use and publish.

Thanks a lot for your help and support,

Belén Kayser

Belén Kayser
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04
E-mail: belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>
Twitter: @missbkayser<http://twitter.com/missbkayser>


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On Mon, Feb 23, 2015 at 8:33 AM, Angeles Tejado <angeles.tejado at ogilvy.com<mailto:angeles.tejado at ogilvy.com>> wrote:
Hello all,

My name is Angeles and I'm in charge of the FIWARE Press Office coordination.

The following are the proposed action items of the communication plans for the FIWARE Announce. As Belen Kayser already said. We can set up a call next wednesday to review all this.

1.- From your side (companies) to send later tomorrow afternoon the final text of the announcement/release (from the initial draft shared by Juanjo).

2.- From your side (companies), availability of spokespeople for interviews. We'd like to set up interviews next Monday 2nd. We should need availability of representatives of your respective companies for A.- Presentation to the press if required (Tuesday 3rd), B.- Press office interview for 4yfn report (Monday 2nd) - Could you please confirm/update/complete following names? Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu (AtoS).

3. Companies involved should publish a blog post, news or press releases on respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy will send the initial template (later next Thursday 26th afternoon).

4.- Coordinated action in RRSS. Ogilvy will send guidelines later this week (Friday 27th).

5.- Ogilvy will work in the Press Kit with a Press Release (echo of your own press releases) that will also focus on the necessity of of a Public-Private collaboration to anticipate the Open & Agile initiative for Smart Cities. The initial idea is to share the press kit and release with the press next wednesday 3rd or thursday 4th (TBD1).

6.- Possibility or recording some previous material from your side just in case any of the top executives is not available at 4yfn, i.e.: Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu (AtoS).

7.- Last but not least... We think that to get press involved would be extremely important to add/introduce this announce into @Orange/@Telefónica top executives speeches at MWC

We will try to spark the interest of 4yfn media partners but will appreciate if you can get support from your respective Press Offices.

TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on 7.- we are managing two dates for the press release (March 3rd and 4th). We must also get in contact today with the content & press coordinators on the 4yfn organization and see what is the best option to reach the press. We'll come back with news asap.

Finally, please find enclosed the excel sheet with the Press Office Contacts. I've added all the team but I will be (with Belén) your main contact before and during the event.

Looking forward to your response.

--
Regards,

Angeles Tejado
Coordinator, FIWARE Press Office
OgilvyOne Worldwide Madrid
Office: +34-91-4512179<tel:%2B34-91-4512179>
Cell: +34-608508873<tel:%2B34-608508873>
E-mail: angeles.tejado at ogilvy.com<mailto:angeles.tejado at ogilvy.com>


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