[Fiware-comm-mwc] R: R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Lidia Fiorini lidia.fiorini at eng.it
Thu Feb 26 12:33:18 CET 2015


Dear Belén, 

I believe we will supply the answers in a written form, is it ok?

Also please note that Stefano De Panfilis will be there for video-interviews
and he will get in touch with you upon his arrival.

Many thanks.

Lidia



Lidia Fiorini
Direzione Comunicazione e Immagine Aziendale
lidia.fiorini at eng.it

Engineering 
Via San Martino della Battaglia, 56 - 00185 Roma
Tel. +39-06.49201559
Mob. +39-346.7430556
Fax +39-06.49201330
www.eng.it

 

 

  _____  

Da: Belén Kayser [mailto:belen.kayser at ogilvy.com] 
Inviato: 26 February 2015 12:06
A: Lidia Fiorini; fiware-comm-mwc at lists.fi-ware.org
Oggetto: Re: [Fiware-comm-mwc] R: Comms Plan - FIWARE announcement at the
MWC (and 4yfn startup related event)

 

Thanks a lot, Lidia

 

I really appreciate it.

 

Would you be so kind to let me know if, by any chance, we will have the
video (at the event or per email) with the questions I sent yesterday?

 

Once again, thanks a lot

 

My very best

 

 




Belén Kayser

Social Media & Communications

OgilvyOne Worldwide Madrid

Cell phone: +34 620 63 97 15

Office: +34 91 451 22 04

E-mail:  <mailto:belen.kayser at ogilvy.com> belen.kayser at ogilvy.com

Twitter:  <http://twitter.com/missbkayser> @missbkayser

 

 

 
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On Thu, Feb 26, 2015 at 11:19 AM, Lidia Fiorini <lidia.fiorini at eng.it>
wrote:

Dear Belén,

 

Here is our quote:

"Innovation for Engineering is a key success factor continuously pursued
from its birth back in 1980. Tightly coupled with innovation is
independence, meaning we build all our solutions taking into consideration
what we consider the best for our customers. In this context we see our
strategic and full involvement in FIWARE. It is a set of technologies
allowing us to be leaders in the market of open solutions. In addition,
Openness and Innovation are critical building blocks in the fast growing
domain of Smart Cities for which Engineering is providing a leading edge
innovative offering”, stated Paolo Pandozy, CEO, Engineering.

I’ve also attached our logo, in case you need it.

 

Kind regards,

Lidia 

 

 





Lidia Fiorini
Direzione Comunicazione e Immagine Aziendale
lidia.fiorini at eng.it

Engineering 
Via San Martino della Battaglia, 56 - 00185 Roma
Tel. +39-06.49201559 <tel:%2B39-06.49201559> 
Mob. +39-346.7430556 <tel:%2B39-346.7430556> 
Fax +39-06.49201330 <tel:%2B39-06.49201330> 
www.eng.it

 

 

  _____  

Da: fiware-comm-mwc-bounces at lists.fi-ware.org
[mailto:fiware-comm-mwc-bounces at lists.fi-ware.org] Per conto di Belén Kayser
Inviato: 25 February 2015 13:36
A: Angeles Tejado
Cc: Miriam Bajo; Pablo Honrubia; fiware-comm-mwc at lists.fi-ware.org; JUAN
JOSE HIERRO SUREDA
Oggetto: Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC
(and 4yfn startup related event)

 

Hi all,

 

As I am currently working on the press realease, it would be great if you
could provide me the left quotes. I will share with you the draft as soon as
it was ready. 

 

Besides, I will share with you today some questions that would be great if
your representatives could reply. There, at 4YFN or as a video sent per
email that we can use and publish.

 

Thanks a lot for your help and support,

 

Belén Kayser




Belén Kayser

Social Media & Communications

OgilvyOne Worldwide Madrid

Cell phone: +34 620 63 97 15

Office: +34 91 451 22 04 <tel:%2B34%2091%20451%2022%2004> 

E-mail:  <mailto:belen.kayser at ogilvy.com> belen.kayser at ogilvy.com

Twitter:  <http://twitter.com/missbkayser> @missbkayser

 

 

 
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On Mon, Feb 23, 2015 at 8:33 AM, Angeles Tejado <angeles.tejado at ogilvy.com>
wrote:

Hello all,

My name is Angeles and I'm in charge of the FIWARE Press Office
coordination.

The following are the proposed action items of the communication plans for
the FIWARE Announce. As Belen Kayser already said. We can set up a call next
wednesday to review all this.

1.- From your side (companies) to send later tomorrow afternoon the final
text of the announcement/release (from the initial draft shared by Juanjo).

2.- From your side (companies), availability of spokespeople for interviews.
We’d like to set up interviews next Monday 2nd. We should need availability
of representatives of your respective companies for A.- Presentation to the
press if required (Tuesday 3rd), B.- Press office interview for 4yfn report
(Monday 2nd) – Could you please confirm/update/complete following names?
Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele
(Engineering), Huber Tardieu (AtoS).  

3. Companies involved should publish a blog post, news or press releases on
respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy will
send the initial template (later next Thursday 26th afternoon).

4.- Coordinated action in RRSS. Ogilvy will send guidelines later this week
(Friday 27th).

5.- Ogilvy will work in the Press Kit with a Press Release (echo of your own
press releases) that will also focus on the necessity of of a Public-Private
collaboration to anticipate the Open & Agile initiative for Smart Cities.
The initial idea is to share the press kit and release with the press next
wednesday 3rd or thursday 4th (TBD1).

6.- Possibility or recording some previous material from your side just in
case any of the top executives is not available at 4yfn, i.e.: Marieta
Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering),
Huber Tardieu (AtoS).  

7.- Last but not least... We think that to get press involved would be
extremely important to add/introduce this announce into @Orange/@Telefónica
top executives speeches at MWC

We will try to spark the interest of 4yfn media partners but will appreciate
if you can get support from your respective Press Offices.

TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on 7.-
we are managing two dates for the press release (March 3rd and 4th). We must
also get in contact today with the content & press coordinators on the 4yfn
organization and see what is the best option to reach the press. We'll come
back with news asap.

 

Finally, please find enclosed the excel sheet with the Press Office
Contacts. I've added all the team but I will be (with Belén) your main
contact before and during the event.

 

Looking forward to your response.

 

-- 

Regards,

 

Angeles Tejado

Coordinator, FIWARE Press Office

OgilvyOne Worldwide Madrid

Office: +34-91-4512179 <tel:%2B34-91-4512179> 

Cell: +34-608508873 <tel:%2B34-608508873> 

E-mail: angeles.tejado at ogilvy.com

 

 

 
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