[Fiware-comm-mwc] I: R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

vanessa.clarke at orange.com vanessa.clarke at orange.com
Thu Feb 26 15:29:44 CET 2015


Hi all

Could we see the latest draft release with everyone’s quotes included please?

Also, will we have the release translated into the different languages required?

Thanks.
Vanessa


Cheers
Vanessa


Vanessa Clarke
Director of External Communications

From: fiware-comm-mwc-bounces at lists.fi-ware.org [mailto:fiware-comm-mwc-bounces at lists.fi-ware.org] On Behalf Of stefano de panfilis
Sent: 26 February 2015 14:15
To: belen.kayser at ogilvy.com
Cc: fiware-comm-mwc at lists.fi-ware.org
Subject: Re: [Fiware-comm-mwc] I: R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

dear belen,

happy to talk with you on monday morning.
please consider i'll arrive in barcelona on 2nd landing at 16:50 and leaving from there on 4th at 18:20.

so i'll be happy to help also from there.
basically i'll be at 4yfn together with juanjo.

ciao,
stefano

2015-02-26 14:42 GMT+01:00 Lidia Fiorini <lidia.fiorini at eng.it<mailto:lidia.fiorini at eng.it>>:
Ciao Stefano, le posso dire di mettersi in contatto con te direttamente?
Intanto ti segnalo che prepareremo il comunicato anche in italiano per comodità dei nostri giornalisti…
Grazie
Lidia





[cid:image001.jpg at 01D051D0.A9A19210]

Lidia Fiorini
Direzione Comunicazione e Immagine Aziendale
lidia.fiorini at eng.it<mailto:lidia.fiorini at eng.it>

Engineering
Via San Martino della Battaglia, 56 - 00185 Roma
Tel. +39-06.49201559<tel:%2B39-06.49201559>
Mob. +39-346.7430556<tel:%2B39-346.7430556>
Fax +39-06.49201330<tel:%2B39-06.49201330>
www.eng.it<http://www.eng.it>



________________________________
Da: Belén Kayser [mailto:belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>]
Inviato: 26 February 2015 12:43
A: Lidia Fiorini
Cc: fiware-comm-mwc at lists.fi-ware.org<mailto:fiware-comm-mwc at lists.fi-ware.org>
Oggetto: Re: [Fiware-comm-mwc] R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Hi, Lidia,

Ok, if you do not mind, you can align the written messages and the video replies both Mr. Pandozy and Mr. de Panfilis, respectively.

The video will be included in the press dossier and in the press section in fiware.org<http://fiware.org>.

In addition, I just need to schedule a meeting with Stefano. Monday morning will be the best moment for me, just let me know if I can contact him directly for this specific matter.

Best wishes






Belén Kayser
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04<tel:%2B34%2091%20451%2022%2004>
E-mail: belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>
Twitter: @missbkayser<http://twitter.com/missbkayser>


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On Thu, Feb 26, 2015 at 12:33 PM, Lidia Fiorini <lidia.fiorini at eng.it<mailto:lidia.fiorini at eng.it>> wrote:
Dear Belén,
I believe we will supply the answers in a written form, is it ok?
Also please note that Stefano De Panfilis will be there for video-interviews and he will get in touch with you upon his arrival.
Many thanks.
Lidia

[cid:image001.jpg at 01D051D0.A9A19210]

Lidia Fiorini
Direzione Comunicazione e Immagine Aziendale
lidia.fiorini at eng.it<mailto:lidia.fiorini at eng.it>

Engineering
Via San Martino della Battaglia, 56 - 00185 Roma
Tel. +39-06.49201559<tel:%2B39-06.49201559>
Mob. +39-346.7430556<tel:%2B39-346.7430556>
Fax +39-06.49201330<tel:%2B39-06.49201330>
www.eng.it<http://www.eng.it>



________________________________
Da: Belén Kayser [mailto:belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>]
Inviato: 26 February 2015 12:06
A: Lidia Fiorini; fiware-comm-mwc at lists.fi-ware.org<mailto:fiware-comm-mwc at lists.fi-ware.org>
Oggetto: Re: [Fiware-comm-mwc] R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Thanks a lot, Lidia

I really appreciate it.

Would you be so kind to let me know if, by any chance, we will have the video (at the event or per email) with the questions I sent yesterday?

Once again, thanks a lot

My very best



Belén Kayser
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04<tel:%2B34%2091%20451%2022%2004>
E-mail: belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>
Twitter: @missbkayser<http://twitter.com/missbkayser>


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On Thu, Feb 26, 2015 at 11:19 AM, Lidia Fiorini <lidia.fiorini at eng.it<mailto:lidia.fiorini at eng.it>> wrote:
Dear Belén,

Here is our quote:
"Innovation for Engineering is a key success factor continuously pursued from its birth back in 1980. Tightly coupled with innovation is independence, meaning we build all our solutions taking into consideration what we consider the best for our customers. In this context we see our strategic and full involvement in FIWARE. It is a set of technologies allowing us to be leaders in the market of open solutions. In addition, Openness and Innovation are critical building blocks in the fast growing domain of Smart Cities for which Engineering is providing a leading edge innovative offering”, stated Paolo Pandozy, CEO, Engineering.
I’ve also attached our logo, in case you need it.

Kind regards,
Lidia




[cid:image001.jpg at 01D051D0.A9A19210]

Lidia Fiorini
Direzione Comunicazione e Immagine Aziendale
lidia.fiorini at eng.it<mailto:lidia.fiorini at eng.it>

Engineering
Via San Martino della Battaglia, 56 - 00185 Roma
Tel. +39-06.49201559<tel:%2B39-06.49201559>
Mob. +39-346.7430556<tel:%2B39-346.7430556>
Fax +39-06.49201330<tel:%2B39-06.49201330>
www.eng.it<http://www.eng.it>



________________________________
Da: fiware-comm-mwc-bounces at lists.fi-ware.org<mailto:fiware-comm-mwc-bounces at lists.fi-ware.org> [mailto:fiware-comm-mwc-bounces at lists.fi-ware.org<mailto:fiware-comm-mwc-bounces at lists.fi-ware.org>] Per conto di Belén Kayser
Inviato: 25 February 2015 13:36
A: Angeles Tejado
Cc: Miriam Bajo; Pablo Honrubia; fiware-comm-mwc at lists.fi-ware.org<mailto:fiware-comm-mwc at lists.fi-ware.org>; JUAN JOSE HIERRO SUREDA
Oggetto: Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Hi all,

As I am currently working on the press realease, it would be great if you could provide me the left quotes. I will share with you the draft as soon as it was ready.

Besides, I will share with you today some questions that would be great if your representatives could reply. There, at 4YFN or as a video sent per email that we can use and publish.

Thanks a lot for your help and support,

Belén Kayser

Belén Kayser
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04<tel:%2B34%2091%20451%2022%2004>
E-mail: belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>
Twitter: @missbkayser<http://twitter.com/missbkayser>


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On Mon, Feb 23, 2015 at 8:33 AM, Angeles Tejado <angeles.tejado at ogilvy.com<mailto:angeles.tejado at ogilvy.com>> wrote:
Hello all,

My name is Angeles and I'm in charge of the FIWARE Press Office coordination.

The following are the proposed action items of the communication plans for the FIWARE Announce. As Belen Kayser already said. We can set up a call next wednesday to review all this.

1.- From your side (companies) to send later tomorrow afternoon the final text of the announcement/release (from the initial draft shared by Juanjo).

2.- From your side (companies), availability of spokespeople for interviews. We’d like to set up interviews next Monday 2nd. We should need availability of representatives of your respective companies for A.- Presentation to the press if required (Tuesday 3rd), B.- Press office interview for 4yfn report (Monday 2nd) – Could you please confirm/update/complete following names? Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu (AtoS).

3. Companies involved should publish a blog post, news or press releases on respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy will send the initial template (later next Thursday 26th afternoon).

4.- Coordinated action in RRSS. Ogilvy will send guidelines later this week (Friday 27th).

5.- Ogilvy will work in the Press Kit with a Press Release (echo of your own press releases) that will also focus on the necessity of of a Public-Private collaboration to anticipate the Open & Agile initiative for Smart Cities. The initial idea is to share the press kit and release with the press next wednesday 3rd or thursday 4th (TBD1).

6.- Possibility or recording some previous material from your side just in case any of the top executives is not available at 4yfn, i.e.: Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu (AtoS).

7.- Last but not least... We think that to get press involved would be extremely important to add/introduce this announce into @Orange/@Telefónica top executives speeches at MWC

We will try to spark the interest of 4yfn media partners but will appreciate if you can get support from your respective Press Offices.

TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on 7.- we are managing two dates for the press release (March 3rd and 4th). We must also get in contact today with the content & press coordinators on the 4yfn organization and see what is the best option to reach the press. We'll come back with news asap.

Finally, please find enclosed the excel sheet with the Press Office Contacts. I've added all the team but I will be (with Belén) your main contact before and during the event.

Looking forward to your response.

--
Regards,

Angeles Tejado
Coordinator, FIWARE Press Office
OgilvyOne Worldwide Madrid
Office: +34-91-4512179<tel:%2B34-91-4512179>
Cell: +34-608508873<tel:%2B34-608508873>
E-mail: angeles.tejado at ogilvy.com<mailto:angeles.tejado at ogilvy.com>


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--
Stefano De Panfilis
Chief Innovation Officer
Engineering Ingegneria Informatica S.p.A.
via Riccardo Morandi 32
00148 Roma
Italy

tel (direct): +39-06-8759-4253
tel (secr.): +39-068307-4513
fax: +39-068307-4200
cell: +39-335-7542-567
skype: depa01
twitter: @depa01


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