[Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

vanessa.clarke at orange.com vanessa.clarke at orange.com
Fri Feb 27 18:11:55 CET 2015


Hi all

Is the release finalised yet? If you can finalise it within the next 10 mins, we can add it to our press pack USB keys.

If not, we’ll only have it available online when it launches.

Thanks.
Vanessa


Vanessa Clarke
Director of External Communications

From: Belén Kayser [mailto:belen.kayser at ogilvy.com]
Sent: 27 February 2015 15:17
To: CLARKE Vanessa COMM
Cc: Stefano.DePanfilis at eng.it; Angeles Tejado; fiware-comm-mwc at lists.fi-ware.org; Miriam Bajo; Pablo Honrubia; JUAN JOSE HIERRO SUREDA
Subject: Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Of course,

- Orange: Tuesday, 14.00 at fiware stand.
- Engineering: ¿?
- Atos: Monday 12.00
- Telefónica: ¿?

Belén Kayser
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04
E-mail: belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>
Twitter: @missbkayser<http://twitter.com/missbkayser>


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On Fri, Feb 27, 2015 at 4:02 PM, <vanessa.clarke at orange.com<mailto:vanessa.clarke at orange.com>> wrote:
Hi Belen

Patrice is available at 2.30pm so can we move the timings up please? I’ll check if he can stay but we know for sure that he’s free then.


Cheers
Vanessa


Vanessa Clarke
Director of External Communications

From: Belén Kayser [mailto:belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>]
Sent: 27 February 2015 14:59
To: CLARKE Vanessa COMM; Stefano.DePanfilis at eng.it<mailto:Stefano.DePanfilis at eng.it>
Cc: Angeles Tejado; fiware-comm-mwc at lists.fi-ware.org<mailto:fiware-comm-mwc at lists.fi-ware.org>; Miriam Bajo; Pablo Honrubia; JUAN JOSE HIERRO SUREDA
Subject: Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Dear all,

Here the schedule time for recordings (so far) and correct me if I am wrong:

- Orange: Tuesday, 15.00 at fiware stand is ok for you? we can addapt.
- Engineering: ¿?
- Atos: Monday 12.00
- Telefónica: ¿?

Please let me know at what time do you want to meet. Meeting point: FIWARE Stand. My cell: +34 620 63 97 15

My very best

Belén Kayser

Belén Kayser
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04<tel:%2B34%2091%20451%2022%2004>
E-mail: belen.kayser at ogilvy.com<mailto:belen.kayser at ogilvy.com>
Twitter: @missbkayser<http://twitter.com/missbkayser>


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On Mon, Feb 23, 2015 at 5:52 PM, <vanessa.clarke at orange.com<mailto:vanessa.clarke at orange.com>> wrote:
Dear all

Patrice Slupowski is available for interviews next Monday between 12 – 1pm, or between 1.30 – 2.00pm.

Proposed Orange quote:


"There is an incredible opportunity for European cities to take advantage of open solutions and a wide community of developers, to quickly bring digital services and innovations to their citizens," commented Patrice Slupowski, vice president, Digital Innovation, Orange.



Cheers
Vanessa


Vanessa Clarke
Director of External Communications

From: fiware-comm-mwc-bounces at lists.fi-ware.org<mailto:fiware-comm-mwc-bounces at lists.fi-ware.org> [mailto:fiware-comm-mwc-bounces at lists.fi-ware.org<mailto:fiware-comm-mwc-bounces at lists.fi-ware.org>] On Behalf Of Angeles Tejado
Sent: 23 February 2015 07:34
To: fiware-comm-mwc at lists.fi-ware.org<mailto:fiware-comm-mwc at lists.fi-ware.org>
Cc: Miriam Bajo; Pablo Honrubia; JUAN JOSE HIERRO SUREDA
Subject: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Hello all,


My name is Angeles and I'm in charge of the FIWARE Press Office coordination.

The following are the proposed action items of the communication plans for the FIWARE Announce. As Belen Kayser already said. We can set up a call next wednesday to review all this.

1.- From your side (companies) to send later tomorrow afternoon the final text of the announcement/release (from the initial draft shared by Juanjo).

2.- From your side (companies), availability of spokespeople for interviews. We’d like to set up interviews next Monday 2nd. We should need availability of representatives of your respective companies for A.- Presentation to the press if required (Tuesday 3rd), B.- Press office interview for 4yfn report (Monday 2nd) – Could you please confirm/update/complete following names? Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu (AtoS).

3. Companies involved should publish a blog post, news or press releases on respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy will send the initial template (later next Thursday 26th afternoon).

4.- Coordinated action in RRSS. Ogilvy will send guidelines later this week (Friday 27th).

5.- Ogilvy will work in the Press Kit with a Press Release (echo of your own press releases) that will also focus on the necessity of of a Public-Private collaboration to anticipate the Open & Agile initiative for Smart Cities. The initial idea is to share the press kit and release with the press next wednesday 3rd or thursday 4th (TBD1).

6.- Possibility or recording some previous material from your side just in case any of the top executives is not available at 4yfn, i.e.: Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu (AtoS).

7.- Last but not least... We think that to get press involved would be extremely important to add/introduce this announce into @Orange/@Telefónica top executives speeches at MWC

We will try to spark the interest of 4yfn media partners but will appreciate if you can get support from your respective Press Offices.

TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on 7.- we are managing two dates for the press release (March 3rd and 4th). We must also get in contact today with the content & press coordinators on the 4yfn organization and see what is the best option to reach the press. We'll come back with news asap.

Finally, please find enclosed the excel sheet with the Press Office Contacts. I've added all the team but I will be (with Belén) your main contact before and during the event.

Looking forward to your response.

--
Regards,

Angeles Tejado
Coordinator, FIWARE Press Office
OgilvyOne Worldwide Madrid
Office: +34-91-4512179<tel:%2B34-91-4512179>
Cell: +34-608508873<tel:%2B34-608508873>
E-mail: angeles.tejado at ogilvy.com<mailto:angeles.tejado at ogilvy.com>


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Ce message et ses pieces jointes peuvent contenir des informations confidentielles ou privilegiees et ne doivent donc

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a l'expediteur et le detruire ainsi que les pieces jointes. Les messages electroniques etant susceptibles d'alteration,
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