Buenos dias Juanjo,
gracias por tus comentarios. A nivel de comunicacion solo me gustaria
aclarar que a estas alturas del calendario resulta practicamente imposible
controlar de que forma se hace mencion a FI-WARE. En su momento se
aprobaron unos textos que son los que se han mandado a todas partes.
En lo que se refiere a nuestras oficinas, por supuesto haremos todo lo que
este en nuestras manos para adaptar nuestros mensajes a lo que comentas.
Debo decir que la mayoria hablamos de plataforma, pero no esta mal hacer un
doble check...
un saludo y disculpad por las faltas de ortografia, pero escribo desde un
teclado extranjero.
un saludo y feliz semana,
Iris Rubio Pascual
Communication FI-WARE Challenges
skype: iritamasnou
www.fi-ware.eu <http://www.fi-ware.eu>
#FIWare800k
2013/12/6 Juanjo Hierro <jhierro at tid.es>
> También MUY IMPORTANTE de cara a comunicaciones sucesivas: hay que
> tratar de evitar hablar de FI-WARE como proyecto ("el proyecto FI-WARE
> ...") y referirnos al mismo como producto ("La plataforma FI-WARE
> proporciona" o, simplemente, "FI-WARE proporciona"). Por ejemplo:
>
> - Ejemplo 1:
> - hay que evitar decir: "El proyecto FI-WARE, liderado por
> Telefónica I+D"
> - y en cambio decir: "La plataforma FI-WARE, cuyo desarrollo está
> liderado por Telefónica I+D" o "FI-WARE, cuyo desarrollo está liderado por
> Telefónica I+D"
> - Ejemplo 2:
> - hay que evitar decir: "El proyecto FI-WARE tiene como objetivo
> construir una plataforma que proporciona APIs abiertas ...
> - y en cambio decir: "La plataforma FI-WARE proporciona APIs
> abiertas ..." o "FI-WARE proporciona APIs abiertas ..."
>
>
> La justificación de todo esto es que los proyectos dirigidos a
> evolucionar FI-WARE nacen y mueren, pero FI-WARE permanece como
> producto. Desacoplando FI-WARE del concepto de proyecto, damos más
> imagen de madurez (producto ya disponible) y evitamos ataques
> malintencionados o dudas metafísicas del tipo "el futuro de FI-WARE es
> incierto porque es un proyecto, y como tal, tiene fecha fin a partir de la
> que todo son dudas".
>
> Os reenvío (aunque tal vez ya lo habíais leido puesto que lo envié a
> todo el consorcio) mensaje que reenvié acerca de los mensajes que hay que
> transmitir de manera consistente en relación con las tres marcas que
> trabajamos: FI-WARE, FI-Ops y FI-Lab.
> Saludos,
>
> -- Juanjo
>
>
> -------------
> Product Development and Innovation (PDI) - Telefonica Digital
> website: www.tid.es
> email: jhierro at tid.es
> twitter: twitter.com/JuanjoHierro
>
> FI-WARE (European Future Internet Core Platform) Coordinator
> and Chief Architect
>
> FI-PPP Architecture Board chairman
>
> You can follow FI-WARE at:
> website: http://www.fi-ware.eu
> facebook: http://www.facebook.com/pages/FI-WARE/251366491587242
> twitter: http://twitter.com/FIware
> linkedIn: http://www.linkedin.com/groups/FIWARE-4239932
>
>
>
> -------- Original Message -------- Subject: IMPORTANT message about
> joint messages from FI-WARE/XiFi and branding material Date: Thu, 28 Nov
> 2013 12:14:11 +0100 From: Juanjo Hierro <jhierro at tid.es> <jhierro at tid.es> To:
> ab at fi-ppp.eu <ab at fi-ppp.eu> <ab at fi-ppp.eu>, Sb at fi-ppp.eu <Sb at fi-ppp.eu><Sb at fi-ppp.eu>
>
> Dear colleagues,
>
> As many of you should know, FI-WARE, FI-Ops and FI-Lab were present in
> the Smart City World Expo last week. This event is the largets event
> dealing with Smart Cities worldwide. FI-WARE and XiFi managed to
> arrange a nice stand of 30 sqm and there was rather good attendance and
> many cities show interest in the products and messages we brought and asked
> questions about how to join the ecosystem we aim to build.
>
> Preparation of our joint presence at the event has been instrumental in
> reaching an agreement about messages we shall communicate to external
> audience. This email tries to provide a summary of what was agreed. I
> would like to ask all the FI-PPP partners to take this info into account
> and use consistently whenever we have to talk about the FI-PPP. Of
> course, the Dissemination Working Group should take this as basis for the
> messages we should be able to communicate, creating some sort of
> "guidelines" for communication purpose. Of course, they have to now work
> out how to add the messages dealing with explaing what is the role of UC
> projects and their relation to FI-Lab/FI-WARE/FI-Ops. We believe it is
> extremely important to get these guidelines done and we would like to play
> an active role in reviewing them.
>
> Now the summary:
>
> - We agreed that in external events and when talking to external
> audiences we should arrive with messages centered on products/brands
> rather than projects.
>
>
> - The two projects will focus their dissemination around three
> products/results, with their corresponding branding (all aligned) and
> messages/material will be coordinated through a Task Force involving key
> partners from the two projects. The three brands that we now have are:
> - FI-WARE refers to the technology that application developers can
> use to build Future Internet applications (i.e., target audience of FI-WARE
> are application developers)
> - FI-Ops refers to the tools that FI-WARE Instance providers can
> use to operate FI-WARE Instances (i.e., target audience of FI-Ops are
> Platform Providers)
> - FI-Lab is the cornerstone element of the open innovation
> ecosystem that we aim to build. It is the meeting point that allow
> application developers (with special attention to entrepreneurs) to meet
> application sponsors (those who wanna invest on applications or acquire
> them to run their business or offer those applications to their customers)
> and viceversa. It is a FI-WARE Instance deployed over a number of
> datacenter nodes distributed and federated across Europe. As such, is an
> example where FI-WARE and FI-Ops are put at work:
> - FI-WARE technologies are made available to application
> developers in FI-LAB for experimentation/testing/trialing
> - FI-Ops tools are being used by the organizations operating
> FI-LAB nodes in order to run their operations effectively
>
>
> - Both projects will have the right to use these brands as far as they
> respect the above descriptions. We created a flyer in record time that
> nows incorporates description of the three brands. See its design
> attached. The logo for FI-Ops will use a different color because
> different target audience (Platform providers) but will overall align with
> the other two (FI-WARE and FI-Lab) in terms of typography style, bringing
> coherence to the whole set of brands.
>
>
> - A link to info about FI-Ops has been added to the home page of
> FI-Lab at http://lab.fi-ware.eu
>
>
> - It was indeed agreed that, overall, the main goals of the XiFi
> project can be stated as:
> - Expanding FI-Lab across a network of datacenter nodes distributed
> across Europe.
> - Come up with a complete set of tools that conform the FI-Ops
> suite that will ease operations in each of the datacenter nodes supporting
> FI-Lab as well as operation of any FI-WARE instance
> - help existing experimental facilities to extend FI-Lab
>
>
> Just for your info, please find below some additional info specific to
> the Smart City World Expo:
>
> - Some pictures can be downloaded from the following link in
> dropbox:
> - https://www.dropbox.com/sh/3ndve6fy46tqzu5/eO9CDL2FfO
>
>
>
>
> - Aligned with the above, we agreed to deliver the following messages
> to smart cities during the Smart City World Expo:
> - FI-WARE and FI-Ops together bring the core enablers and operation
> support tools of a target Smart City platform.
> - FI-WARE technologies will ease development of:
> - innovative solutions helping cities to manage their services
> more efficiently (e.g., garbage collection, furniture maintenance, etc)
> - innovative application/services that can be delivered to
> citizens (e.g., application that ease car driving or usage of public
> transport in the city)
> - portals/platform for publication of Open APIs and Open Data
> that developers can use to develop applications
> - The FI-Ops suite of tools will ease operation of a Smart City
> platform based on FI-WARE technologies
> - Cities can connect to FI-Lab putting their open data at work
> within that space:
> - Entrepreneurs can use the open data available in FI-Lab to
> build innovation solutions and application/services they can showcase to
> cities
> - Cities can make a deal with entrepreneurs showcasing the most
> interesting solutions or application/services
> - By connecting to FI-Lab, cities can benefit from the visibility
> and promotion (marketing campaigns, success stories) planned for that
> space. Besides, solutions trialed on FI-Lab can be easily ported to
> FI-WARE instances in production (the Smart City platforms).
> - There is no open innovation ecosystem a single city can build on
> their own: FI-Lab offers cities the opportunity to join forces and gain the
> necessary scale and level of awareness among the wide community of
> developers
>
>
> - The messages we delivered are summarized in the presentation I made
> which you can download from the following dropbox link. I officially
> announced during it that Trento and Torino has officially joined FI-Lab
> (joining to Málaga, Sevilla, Santander and Zaragoza in Spain):
> -
> https://www.dropbox.com/s/czy66znhd884ajr/FI-PPP%20and%20FI-WARE%20for%20Smart%20Cities%20Short%20Overview%2013-11-20.pptx
>
>
> - You can download a summary of the specific marketing material that
> Ogilvy produced for the stand. I would highlight the two infographics
> produced as well as the flyer:
> - logos for the three brands:
> https://www.dropbox.com/s/6yb1aek72gsm0b6/FI-family_logos.pdf
> - Infographic about FI-LAB for Smart Cities:
> http://www.slideshare.net/FI-WARE/hq-fiware-and-filab-in-a-nutshell-infographic
> - Infographic about FI-WARE and FI-LAB:
> http://www.slideshare.net/FI-WARE/filab-for-smart
>
>
> - XiFi produced some additional material they adapted in "fast-track"
> mode prior to the conference. I would kindly ask them to distribute a
> copy of them.
>
>
> - I had the opportunity to chat with Colette Maloney and clarify her
> that FI-WARE/FI-Lab should not be taken as regular "EU FP7 research"
> projects but indeed something much closer to the market. I put the example
> that cities are already considering its adoption in some countries
> (currently Spain and Italy but looking for further extensions). We asked
> her to have a more formal meeting as soon as possible.
>
>
> - We made contacts with several cities that looked interested in what
> we were doing and for which further opportunities about connection to
> FI-Lab will be explored.
>
>
> Overall, I believe it was a rather positive experience and another sign
> that this is the kind of events we have to attend rather that the "business
> as usual" kind of events we are used to in EU funded projects. Sure we
> may have a rather significant presence next year since we will be able to
> provide some more concrete results.
>
> The information above has been shared with the EC.
>
> Don't hesitate to ask any questions you may have.
>
> Best regards,
>
> -- Juanjo
>
> -------------
> Product Development and Innovation (PDI) - Telefonica Digital
> website: www.tid.es
> email: jhierro at tid.es
> twitter: twitter.com/JuanjoHierro
>
> FI-WARE (European Future Internet Core Platform) Coordinator
> and Chief Architect
>
> FI-PPP Architecture Board chairman
>
> You can follow FI-WARE at:
> website: http://www.fi-ware.eu
> facebook: http://www.facebook.com/pages/FI-WARE/251366491587242
> twitter: http://twitter.com/FIware
> linkedIn: http://www.linkedin.com/groups/FIWARE-4239932
>
>
>
>
>
>
>
>
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