[Fiware-fiops-filab] R: Messages to be delivered regarding FI-WARE/FI-OPS/FI-LAB brands

Jacques Magen (InterInnov) jmagen at interinnov.eu
Wed Nov 13 10:39:09 CET 2013


Both are OK with me.
Jacques
Le 13/11/2013 10:37, Juanjo Hierro a écrit :
>
>   Tomorrow won't work for me and I believe we should solve things 
> today because it may be too late.
>
>   Today I'm traveling to Berlin.   My flight departs at 13:05 and 
> lands at 16:05.   Therefore I propose the following timeslots:
>
>   * 11:30am today (I would connect on my way to the airport)
>   * 17:30pm also today (I guess I will be already in the hotel by that
>     time)
>
>
>    We can activate a powwownow bridge if that works for you:
>
>   * PIN: 050662
>   * local dial-in phone numbers:
>     http://pdf.powwownow.com/pdf/USA_en_pwn-dial-in-numbers.pdf
>
>    Cheers,
>
> -- Juanjo
>
> -------------
> Product Development and Innovation (PDI) - Telefonica Digital
> website:www.tid.es
> email:jhierro at tid.es
> twitter: twitter.com/JuanjoHierro
>
> FI-WARE (European Future Internet Core Platform) Coordinator
> and Chief Architect
>
> FI-PPP Architecture Board chairman
>
> You can follow FI-WARE at:
>    website:http://www.fi-ware.eu
>    facebook:http://www.facebook.com/pages/FI-WARE/251366491587242
>    twitter:http://twitter.com/FIware
>    linkedIn:http://www.linkedin.com/groups/FIWARE-4239932
> On 13/11/13 09:55, Cecchi Maurizio wrote:
>>
>> Dear all,
>>
>> regarding this matter I would suggest to have an audioConf tomorrow 
>> in order to decide together the best solution,
>>
>> I will be available from 10.00  to  16.30
>>
>> regards
>>
>> Maurizio
>>
>> *Da:*fiware-fiops-filab-bounces at lists.fi-ware.eu 
>> [mailto:fiware-fiops-filab-bounces at lists.fi-ware.eu] *Per conto di 
>> *Jacques Magen (InterInnov)
>> *Inviato:* mercoledì 13 novembre 2013 09:45
>> *A:* Juanjo Hierro; fiware-fiops-filab at lists.fi-ware.eu
>> *Oggetto:* Re: [Fiware-fiops-filab] Messages to be delivered 
>> regarding FI-WARE/FI-OPS/FI-LAB brands
>>
>> Dear Juanjo,
>>
>> We thank you for your effort to come up in time with a common 
>> solution for the stand. As we already told you we have already our 
>> own material i.e. poster and leaflets. From our perspective they are 
>> quite complementary to what you propose: our poster (attached) can be 
>> displayed along the one you suggest in your slide 3 "Infographic 
>> about FI-LAB for Smart Cities" (our poster is size A0) -or somewhere 
>> else.
>>
>> The only concern we have is the slide 2 "the wall with the mosaic" 
>> which is a little too much FI-WARE oriented. I would suggest that 
>> Ogilvy could work with Miguel Alarcon from Martel in cc to make sure 
>> that the wall and the logos are designed in a way that it can look at 
>> the same time like FI-WARE design and like XIFI design (not sure how 
>> to do that but they should know better). "FI-LAB" as a "title" for 
>> the stand is fine (we are referring to FI-LAB in our leaflets as well).
>>
>> Concerning the large screen we have ordered one already; with such a 
>> large booth maybe we could accommodate for two screens and display in 
>> parallel on the two screens information and videos from both projects 
>> (as already said we have a video, a presentation, and also the XiPi 
>> demo). But maybe Ogilvy has another idea?
>>
>> Best regards,
>>
>> Jacques (and all the XIFI team working on this)
>>
>> --
>>
>> Jacques Magen
>>
>> *jmagen at interinnov.eu <mailto:jmagen at interinnov.eu>*
>>
>> Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41
>>
>> www.interinnov.eu <http://www.interinnov.eu>
>>
>> Twitter: @interinnov_eu <http://twitter.com/interinnov_eu>
>>
>> Skype: jacques.magen
>>
>> Le 13/11/2013 03:18, Juanjo Hierro a écrit :
>>
>>     Hi Jacques and the rest,
>>
>>       I know that we face a tight time frame but I believe that it is
>>     worth to give it a try in order to be able to end up with a stand
>>     that looks as homogeneous as possible.   I believe that the
>>     solution is not to go for a "XiFi corner" ... we have to go for a
>>     more integrated stand.
>>
>>       Please find attached a powerpoint with the layout of the stand
>>     and how I would propose "dressing it" with in a way that both
>>     projects can feel comfortable with.   Essentially, the proposal
>>     can be summarized as follows:
>>
>>       * Print an infographic about FI-LAB and Smart Cities that can
>>         cover one of the walls (2x3 squares).   This is rather
>>         neutral since FI-LAB is the brand which is not so clearly
>>         bound to any project and indeed the more appealing messages
>>         we can delivered at the Expo are about FI-LAB.
>>       * Create a mosaic with the three brands in the wall (4x3
>>         squares) where we would place the plasma TV.   This should be
>>         also rather neutral since we are positioning the three brands
>>         at the same level.   I hope we can agree to share this TV to
>>         display videos produced by the two projects.
>>       * Use FI-LAB as the brand to title the stand (top banners of
>>         the stand).
>>       * Use FI-LAB as the brand to dress the reception desk
>>
>>
>>       I did ask Ogilvy to come with a specific proposal for the
>>     infographic that we can share and discuss, hopefully being able
>>     to reach a quick agreement.   You can find it in the enclosed
>>     powerpoint.   I have some minor comments for some paragraphs, but
>>     I wanted to share it already with you because I believe is rather
>>     close to something that can work.
>>
>>       The icons in the FI-LAB and FI-OPS logos are just something I
>>     created quickly ... I also asked Ogilvy for some proposal and
>>     it's fine that you propose them as well, particularly for FI-OPS.
>>
>>       We are working about the design of another infographic
>>     elaborating on the meaning of the three brands.   We may not be
>>     able to generate it on time but we will try to make it asap and
>>     share it with you to gather your feedback.   Maybe it is not
>>     feasible to get it printed on any of the walls, but we can bring
>>     it in a portable vertical banner ...
>>
>>       Hope it works.   Your feedback is welcome.
>>
>>       Cheers,
>>
>>     -- Juanjo
>>
>>
>>
>>
>>     On 12/11/13 12:23, Jacques Magen (InterInnov) wrote:
>>
>>         Dear Juanjo and all,
>>
>>         I would like to make sure that we split the two following issues:
>>
>>         1) The general discussion about branding;
>>         2) The specific logistics around the Smart City Expo.
>>
>>         My purpose is to discuss in this message only issue #2; issue
>>         #1 is under the responsibility of Maurizio (within XIFI).
>>
>>         What we agreed with Nuria last week in Vilnius concerning the
>>         Expo is the following: considering the tight time frame and
>>         the fact that we in XIFI have already prepared specific
>>         material for this Expo and ordered specific material in
>>         addition to our stand (see below and attached), we will take
>>         our place in the FI-WARE stand, share PR material with you
>>         (leaflets + posters) and welcome FI-WARE materiel so that the
>>         stand looks like one. We will have our "XIFI corner" with the
>>         large screen and the posters. In our material FI-LAB is
>>         explicitly mentioned already. We will show on the 42" screen
>>         the following: a specific XIFI video targeting smart cities;
>>         a generic presentation; and the XiPi demo whenever relevant
>>         -please note that FI-LAB is now included in XiPi (it will
>>         become visible this week). We can of course show also
>>         FI-WARE/FI-LAB video(s) and presentations if needed, and we
>>         can provide you with our video material if you have other
>>         large screens available.
>>
>>         The next thing is to know *who is in charge of the stand*,
>>         for the last logistics issue. *Please send us asap the
>>         contact coordinates* (is it someone from Ogilvy?). We need
>>         the following in particular:
>>
>>         - What is the booth location and number -we need this to go
>>         there and also to advertise this week.
>>         - We need to discuss the arrangements on the stand to make
>>         sure where we set up everything.
>>         - We need the 10 exhibition passes (see XIFI list of
>>         participants below).
>>
>>         Thank you in advance and best regards,
>>
>>         Jacques
>>
>>         ===
>>         *XIFI participants:*
>>
>>         Monique Calisti; Miguel Alarcón; Giulia Pastor; Eduard
>>         Escalona; Roberto Gavazzi; Jose Gonzalez; Joan A. Garcia;
>>         Andrea Rossi; Fernando Garcia.
>>
>>         monique.calisti at martel-consulting.ch
>>         <mailto:monique.calisti at martel-consulting.ch>;
>>         miguel.alarcon at martel-consulting.ch
>>         <mailto:miguel.alarcon at martel-consulting.ch>;
>>         gpastor at interinnov.eu <mailto:gpastor at interinnov.eu>;
>>         eduard.escalona at i2cat.net <mailto:eduard.escalona at i2cat.net>;
>>         roberto.gavazzi at telecomitalia.it
>>         <mailto:roberto.gavazzi at telecomitalia.it>;
>>         jge at gatv.ssr.upm.es <mailto:jge at gatv.ssr.upm.es>;
>>         joan.antoni.garcia at i2cat.net
>>         <mailto:joan.antoni.garcia at i2cat.net>; andrea.rossi at atos.net
>>         <mailto:andrea.rossi at atos.net>; fgp at gatv.ssr.upm.es
>>         <mailto:fgp at gatv.ssr.upm.es>
>>
>>         *Shopping list (attached):*
>>
>>           * 42" PLASMA SCREEN + DVD (region 2), ID: 509117
>>           * WIFI ENTIRE EVENT, 5 USERS, ID: 512054
>>           * 1.2 KW 220V DAY TIME SWITCHBOARD, ID 5060001
>>
>>         ===
>>
>>         --
>>
>>         Jacques Magen
>>
>>         *jmagen at interinnov.eu <mailto:jmagen at interinnov.eu>*
>>
>>         Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41
>>
>>         www.interinnov.eu <http://www.interinnov.eu>
>>
>>         Twitter: @interinnov_eu <http://twitter.com/interinnov_eu>
>>
>>         Skype: jacques.magen
>>
>>         Le 12/11/2013 01:59, Juanjo Hierro a écrit :
>>
>>             Hi all,
>>
>>               I welcome you to this list which will be used to
>>             support daily work within Task Forces dealing with
>>             marketing of the FI-WARE/FI-OPS/FI-LAB brands at
>>             identified events.
>>
>>               The first of these Task Forces have to do with
>>             marketing of those brands in the Smart City World Expo
>>             event in Barcelona taking place on November 19-21.
>>
>>               One fundamental axiom we should build our messages upon
>>             is that we should never talk about projects. We should
>>             develop our marketing messages around products/results.  
>>             Projects will end sooner or later (indeed sooner than
>>             later) while we expect that products/results are there to
>>             stay.     The brands that are relevant for us (FI-WARE,
>>             FI-OPS and FI-LAB) refer to products/results and are
>>             there to stay even once our respective projects have ended.
>>
>>               The following is a summary of key messages that I
>>             believe we can bring and we should be aligned with:
>>
>>               * Generic messages (not linked to Smart Cities):
>>
>>                   o FI-WARE refers to the technology that application
>>                     developers can use to build Future Internet
>>                     applications (i.e., target audience of FI-WARE
>>                     are application developers)
>>                   o FI-OPS refers to the tools that FI-WARE Instance
>>                     providers can use to operate FI-WARE Instances
>>                     (i.e., target audience of FI-OPS are Platform
>>                     Providers)
>>                   o FI-LAB is the cornerstone element of the open
>>                     innovation ecosystem that we aim to build.  It is
>>                     the meeting point that allow application
>>                     developers (with special attention to
>>                     entrepreneurs) to meet application sponsors
>>                     (those who wanna invest on applications or
>>                     acquire them to run their business or offer those
>>                     applications to their customers) and viceversa
>>                   o FI-LAB is a FI-WARE Instance deployed over a
>>                     number of datacenter nodes distributed and
>>                     federated across Europe.  As such, is an example
>>                     where FI-WARE and FI-OPS are put at work:
>>
>>                       + FI-WARE technologies are made available to
>>                         application developers in FI-LAB for
>>                         experimentation/testing/trialing
>>                       + FI-OPS tools are being used by the
>>                         organizations operating FI-LAB nodes in order
>>                         to run their operations effectively
>>
>>               * Specific messages linked to Smart Cities to be
>>                 delivered in the Smart City World Expo (note that
>>                 some of these messages may be extrapolated to other
>>                 specific vertical sector such as Smart Agrifood,
>>                 Smart Logistics, etc)
>>
>>                   o FI-WARE and FI-OPS together bring the core
>>                     enablers and operation support tools of a target
>>                     Smart City platform.
>>                   o FI-WARE technologies will ease development of:
>>
>>                       + innovative solutions helping cities to manage
>>                         their services more efficiently (e.g.,
>>                         garbage collection, furniture maintenance, etc)
>>                       + innovative application/services that can be
>>                         delivered to citizens (e.g., application that
>>                         ease car driving or usage of public transport
>>                         in the city)
>>                       + portals/platform for publication of Open APIs
>>                         and Open Data that developers can use to
>>                         develop applications
>>
>>                   o The FI-OPS suite of tools will ease operation of
>>                     a Smart City platform based on FI-WARE technologies
>>                   o Cities can connect to FI-LAB putting their open
>>                     data at work within that space:
>>
>>                       + Entrepreneurs can use the open data available
>>                         in FI-LAB to build innovation solutions and
>>                         application/services they can showcase to cities
>>                       + Cities can make a deal with entrepreneurs
>>                         showcasing the most interesting solutions or
>>                         application/services
>>
>>                   o By connecting to FI-LAB, cities can benefit from
>>                     the visibility and promotion (marketing
>>                     campaigns, success stories) planned for that space
>>                   o There is no open innovation ecosystem a single
>>                     city can build on their own: FI-LAB offers cities
>>                     the opportunity to join forces and gain the
>>                     necessary scale and level of awareness among the
>>                     wide community of developers
>>
>>
>>               I would go for designing a number of slogans/messages
>>             as well as marketing materials (posters, design of space
>>             in the stand) targeted to Smart Cities to integrate in
>>             our stand.  Can Ogilvy and those who XiFi designate make
>>             some first proposals ?
>>
>>               Messages should be appealing and easy to understand by
>>             City policy makers or press media. The above messages
>>             should be fine tuned in this respect.   Focus should be
>>             in FI-LAB, because it is rather tangible and it brings a
>>             differential value, but the messages explaining what is
>>             FI-WARE and what is FI-OPS should be present somewhere.  
>>             After all, FI-LAB is just for experimentation: a city has
>>             to build or use a production-level FI-WARE Instance,
>>             operated using the FI-OPS suite of tools, where it can
>>             port solutions and application/services once they have
>>             been tried in FI-LAB.
>>
>>               Regarding logos, we need to close:
>>
>>               * what icon will be used for FI-LAB (Ogilvy)
>>               * what slogan will be used for FI-LAB - "The dream
>>                 comes true" ? (Ogilvy)
>>               * what icon will be used for FI-OPS (who from XiFi ?
>>                 ... Ogilvy could make a proposal if that works for
>>                 XiFi but I don't want overrule XiFi here)
>>               * what slogan will be used for FI-OPS (someone from
>>                 XiFi as above)
>>
>>
>>               Ogilvy are the experts, but I understand that while
>>             icons and slogans can differ among the different brands,
>>             typography, colors and other branding material (e.g.,
>>             ribbons) should be common to ease understanding that we
>>             are talking about a set of related brands.
>>
>>               Best regards,
>>
>>
>>             -- Juanjo
>>
>>               
>>
>>             -------------
>>
>>             Product Development and Innovation (PDI) - Telefonica Digital
>>
>>             website:www.tid.es  <http://www.tid.es>
>>
>>             email:jhierro at tid.es  <mailto:jhierro at tid.es>
>>
>>             twitter: twitter.com/JuanjoHierro
>>
>>               
>>
>>             FI-WARE (European Future Internet Core Platform) Coordinator
>>
>>             and Chief Architect
>>
>>               
>>
>>             FI-PPP Architecture Board chairman
>>
>>               
>>
>>             You can follow FI-WARE at:
>>
>>                website:http://www.fi-ware.eu
>>
>>                facebook:http://www.facebook.com/pages/FI-WARE/251366491587242
>>
>>                twitter:http://twitter.com/FIware
>>
>>                linkedIn:http://www.linkedin.com/groups/FIWARE-4239932
>>
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