[Fiware-fiops-filab] Proposal about FI-OPS logos

[Monique Calisti | Martel Consulting]

Hola Juanjo,
many thanks. Miguel will be back to Angeles and us on the FI-OPS logo today.

In the meantime, thanks a lot for the first round.

Regards,
Monique

On 13.11.2013 23:39, Juanjo Hierro wrote:
> Hi all,
>
>   I would like to share with you the FI-OPS logos that Ogilvy designed 
> in a first approach.   If any of them looks fine to you, just drop an 
> email to the list.   Angeles will read it tomorrow morning and produce 
> a version that she will circulate for final validation before sending 
> it to production for the stand.
>
>   I hope that with the info in the attached presentation it would be 
> clear how the logo would look like.   Ogilvy proposed three different 
> icon designs among which you can select.  You may come with another 
> proposal but please let's not spend too much time on this because we 
> may eventually change the icon after the event if you definitively 
> don't like it or come with one that is definitively better.   The 
> typography for the logo name needs be the one already defined for the 
> three brands (this must be preserved) but the light blue color in the 
> icon and name of the logo could be changed to any of the colors 
> selected for the brand design plan created by Ogilvy (all colors are 
> displayed in the slide)    We though that the orange one could be 
> suitable for FI-Ops since you may show that it is similar to the color 
> of the icon in the XiFi logo.
>
>   Just let us know.
>
>   Best regards,
>
> -- Juanjo
>
> -------------
> Product Development and Innovation (PDI) - Telefonica Digital
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-- 
Dr. Monique Calisti
Partner, Executive Director
Martel Consulting
Dorfstrasse 73	Phone:	+41 (0)76 321 39 81
3073 Gümligen	Fax:	+41 (0)31 994 25 29
Switzerland	monique.calisti at martel-consulting.ch

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