[Fiware-fiops-filab] Proposal about FI-OPS logos

Monique Calisti | Martel Consulting monique.calisti at martel-consulting.ch
Thu Nov 14 10:07:53 CET 2013


Thanks a lot Miguel,

I like it and I think it's well aligned with both our XIFI logo and with 
the FI-Lab/FI-WARE style.

Angeles can you use this icon for FI-OPS?

Regards,
Monique

On 14.11.2013 09:36, Miguel Alarcón | Martel Consulting wrote:
> Hi all,
>
> Thank you for this good proposition. I was thinking to make the FI-OPS 
> logo more related to the XIFI one to increase their relationship as 
> "family" and, moreover for this Expo where we are going to have some 
> XIFI materials.
> I've made a proposal keeping the font and adapting the whole to the 
> XIFI colours scheme.
> In my opnion it is clearly linked to FI-WARE and FI-LAB with the font, 
> and to XIFI with the graphic and colours.
>
> Please, find attached the proposal and also the XIFI logo in EPS 
> format in order to get the colours and the icon.
>
> Waiting for your feedbacks :-)
>
> Regards,
> _____
> *Miguel Alarcón*
> /Communication and Marketing Manager/
> //Martel Consulting
> //Dorfstrasse 73
> //Gümligen (Switzerland)
> //0041 77 425 09 24
>
>
> Le 13.11.13 23:39, Juanjo Hierro a écrit :
>> Hi all,
>>
>>   I would like to share with you the FI-OPS logos that Ogilvy 
>> designed in a first approach.   If any of them looks fine to you, 
>> just drop an email to the list.   Angeles will read it tomorrow 
>> morning and produce a version that she will circulate for final 
>> validation before sending it to production for the stand.
>>
>>   I hope that with the info in the attached presentation it would be 
>> clear how the logo would look like.   Ogilvy proposed three different 
>> icon designs among which you can select.  You may come with another 
>> proposal but please let's not spend too much time on this because we 
>> may eventually change the icon after the event if you definitively 
>> don't like it or come with one that is definitively better.   The 
>> typography for the logo name needs be the one already defined for the 
>> three brands (this must be preserved) but the light blue color in the 
>> icon and name of the logo could be changed to any of the colors 
>> selected for the brand design plan created by Ogilvy (all colors are 
>> displayed in the slide)    We though that the orange one could be 
>> suitable for FI-Ops since you may show that it is similar to the 
>> color of the icon in the XiFi logo.
>>
>>   Just let us know.
>>
>>   Best regards,
>>
>> -- Juanjo
>>
>> -------------
>> Product Development and Innovation (PDI) - Telefonica Digital
>> website:www.tid.es
>> email:jhierro at tid.es
>> twitter: twitter.com/JuanjoHierro
>>
>> FI-WARE (European Future Internet Core Platform) Coordinator
>> and Chief Architect
>>
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>>
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>>
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-- 
Dr. Monique Calisti
Partner, Executive Director
Martel Consulting
Dorfstrasse 73	Phone:	+41 (0)76 321 39 81
3073 Gümligen	Fax:	+41 (0)31 994 25 29
Switzerland	monique.calisti at martel-consulting.ch

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