[Fiware-fiops-filab] URGENT FINAL FI-OPS LOGO WITH THE RIGHT ORANGE COLOUR

[Angeles Tejado]

Hello all, after Juanjo's comments we've been working with the logo colours.

Please find attached what we've developed.

I see you've also made your own proposal so the question now is if we
finally choose your option (I've attached it with the right orange and the
neo tech typography) or the one we have developed.

I need your response asap.

Thanks!




2013/11/14 Miguel Alarcón | Martel Consulting <
miguel.alarcon at martel-consulting.ch>

>  Hi all,
>
> Thank you for this good proposition. I was thinking to make the FI-OPS
> logo more related to the XIFI one to increase their relationship as
> "family" and, moreover for this Expo where we are going to have some XIFI
> materials.
> I've made a proposal keeping the font and adapting the whole to the XIFI
> colours scheme.
> In my opnion it is clearly linked to FI-WARE and FI-LAB with the font, and
> to XIFI with the graphic and colours.
>
> Please, find attached the proposal and also the XIFI logo in EPS format in
> order to get the colours and the icon.
>
> Waiting for your feedbacks :-)
>
> Regards,
> _____
> *Miguel Alarcón*
> *Communication and Marketing Manager*
> //Martel Consulting
> //Dorfstrasse 73
> //Gümligen (Switzerland)
> //0041 77 425 09 24
>
>
> Le 13.11.13 23:39, Juanjo Hierro a écrit :
>
> Hi all,
>
>   I would like to share with you the FI-OPS logos that Ogilvy designed in
> a first approach.   If any of them looks fine to you, just drop an email to
> the list.   Angeles will read it tomorrow morning and produce a version
> that she will circulate for final validation before sending it to
> production for the stand.
>
>   I hope that with the info in the attached presentation it would be clear
> how the logo would look like.   Ogilvy proposed three different icon
> designs among which you can select.  You may come with another proposal but
> please let's not spend too much time on this because we may eventually
> change the icon after the event if you definitively don't like it or come
> with one that is definitively better.   The typography for the logo name
> needs be the one already defined for the three brands (this must be
> preserved) but the light blue color in the icon and name of the logo could
> be changed to any of the colors selected for the brand design plan created
> by Ogilvy (all colors are displayed in the slide)    We though that the
> orange one could be suitable for FI-Ops since you may show that it is
> similar to the color of the icon in the XiFi logo.
>
>   Just let us know.
>
>   Best regards,
>
>
> -- Juanjo
>
> -------------
> Product Development and Innovation (PDI) - Telefonica Digital
> website: www.tid.es
> email: jhierro at tid.es
> twitter: twitter.com/JuanjoHierro
>
> FI-WARE (European Future Internet Core Platform) Coordinator
> and Chief Architect
>
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-- 
Saludos/Regards,

Angeles Tejado
Account Supervisor
OgilvyOne Worldwide Madrid
Office: +34-91-4512179
Cell: +34-608508873
E-mail: angeles.tejado at ogilvy.com

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