[Fiware-fiops-filab] URGENT FINAL FI-OPS LOGO WITH THE RIGHT ORANGE COLOUR

Angeles Tejado angeles.tejado at ogilvy.com
Thu Nov 14 11:40:09 CET 2013


Hi Miguel. Ok then... we will use the 2nd option :-)

What I mean with the right orange is the one of our colour palette C0 M33
Y90 K0
R255 G184 B26.

Thank you.


2013/11/14 Miguel Alarcón | Martel Consulting <
miguel.alarcon at martel-consulting.ch>

>  Thanks Angeles,
>
> It is evident that I'm for the second one :-) but I'd like to ask you
> about what do you mean with "right orange". This orange is far from the
> XIFI one (but maybe it is a matter of the scheme you choose for the entire
> communication). Anyway, I'd prefer to use the XIFI orange. On the other
> hand, the blue is not as relevant as the orange. Thanks in advance.
>
> Regards,
> Miguel
>
>
> Le 14.11.13 11:07, Monique Calisti | Martel Consulting a écrit :
>
> Dear All,
>
> for FI-Ops I would recommend we go for Fi-Ops FINAL-o2.jpg attached here.
>
> Thanks a lot Angeles!
>
> Regards,
> Monique
>
> On 14.11.2013 11:03, Angeles Tejado wrote:
>
> Hello all, after Juanjo's comments we've been working with the logo
> colours.
>
>  Please find attached what we've developed.
>
>  I see you've also made your own proposal so the question now is if we
> finally choose your option (I've attached it with the right orange and the
> neo tech typography) or the one we have developed.
>
>  I need your response asap.
>
>  Thanks!
>
>
>
>
> 2013/11/14 Miguel Alarcón | Martel Consulting <
> miguel.alarcon at martel-consulting.ch>
>
>>  Hi all,
>>
>> Thank you for this good proposition. I was thinking to make the FI-OPS
>> logo more related to the XIFI one to increase their relationship as
>> "family" and, moreover for this Expo where we are going to have some XIFI
>> materials.
>> I've made a proposal keeping the font and adapting the whole to the XIFI
>> colours scheme.
>> In my opnion it is clearly linked to FI-WARE and FI-LAB with the font,
>> and to XIFI with the graphic and colours.
>>
>> Please, find attached the proposal and also the XIFI logo in EPS format
>> in order to get the colours and the icon.
>>
>> Waiting for your feedbacks :-)
>>
>> Regards,
>> _____
>> *Miguel Alarcón*
>> *Communication and Marketing Manager*
>> //Martel Consulting
>> //Dorfstrasse 73
>> //Gümligen (Switzerland)
>> //0041 77 425 09 24
>>
>>
>> Le 13.11.13 23:39, Juanjo Hierro a écrit :
>>
>> Hi all,
>>
>>   I would like to share with you the FI-OPS logos that Ogilvy designed in
>> a first approach.   If any of them looks fine to you, just drop an email to
>> the list.   Angeles will read it tomorrow morning and produce a version
>> that she will circulate for final validation before sending it to
>> production for the stand.
>>
>>   I hope that with the info in the attached presentation it would be
>> clear how the logo would look like.   Ogilvy proposed three different icon
>> designs among which you can select.  You may come with another proposal but
>> please let's not spend too much time on this because we may eventually
>> change the icon after the event if you definitively don't like it or come
>> with one that is definitively better.   The typography for the logo name
>> needs be the one already defined for the three brands (this must be
>> preserved) but the light blue color in the icon and name of the logo could
>> be changed to any of the colors selected for the brand design plan created
>> by Ogilvy (all colors are displayed in the slide)    We though that the
>> orange one could be suitable for FI-Ops since you may show that it is
>> similar to the color of the icon in the XiFi logo.
>>
>>   Just let us know.
>>
>>   Best regards,
>>
>>
>> -- Juanjo
>>
>> -------------
>> Product Development and Innovation (PDI) - Telefonica Digital
>> website: www.tid.es
>> email: jhierro at tid.es
>> twitter: twitter.com/JuanjoHierro
>>
>> FI-WARE (European Future Internet Core Platform) Coordinator
>> and Chief Architect
>>
>> FI-PPP Architecture Board chairman
>>
>> You can follow FI-WARE at:
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>>   twitter:  http://twitter.com/FIware
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>>
>>
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>
>  --
> Saludos/Regards,
>
>  Angeles Tejado
> Account Supervisor
> OgilvyOne Worldwide Madrid
> Office: +34-91-4512179
> Cell: +34-608508873
> E-mail: angeles.tejado at ogilvy.com
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> Partner, Executive Director
> Martel Consulting
> Dorfstrasse 73	Phone:	+41 (0)76 321 39 81
> 3073 Gümligen	Fax:	+41 (0)31 994 25 29
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-- 
Saludos/Regards,

Angeles Tejado
Account Supervisor
OgilvyOne Worldwide Madrid
Office: +34-91-4512179
Cell: +34-608508873
E-mail: angeles.tejado at ogilvy.com

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