[Fiware-fiops-filab] IMPORTANT about ECFI: joint messages

Cecchi Maurizio maurizio.cecchi at telecomitalia.it
Thu Mar 27 12:24:28 CET 2014


Dear all,



we confirm that a joint message from XIFI and FIWARE is extremely important.



Everybody should do its best to explain FI-OPS, FIWARE and FILAB offers.



We are modifying our communication strategy and material in accordance to the above.



This doesn't mean that we should hide to potential users and other stakeholders the fact that there are major European Consosortia are committed to the PPPFI program: vetos on this are not acceptable.



Moreover for ECFI and FIA kinds of events, given the sponsor and the audience, we believe that it is crucial to show the commitment of participating bodies.



Our communication strategy and materials are based on these assumptions,



regards



Maurizio

________________________________
Da: fiware-fiops-filab-bounces at lists.fi-ware.org [fiware-fiops-filab-bounces at lists.fi-ware.org] per conto di Juanjo Hierro [jhierro at tid.es]
Inviato: giovedì 27 marzo 2014 8.55
A: fiware-fiops-filab at lists.fi-ware.eu
Oggetto: [Fiware-fiops-filab] IMPORTANT about ECFI: joint messages

Dear all,

  I believe that it would be important that we deliver a joint message regarding FI-Lab/FI-WARE/FI-Ops in the ECFI event next week.

  I took the opportunity to check some flyers that you distributed in the FIA event and I still see reference to XiFi as a brand as well as some concepts like the "XiFi Cloud community" which I rather don't understand.

  Our messages will be better communicated if we reduce the number of concepts and brands.   I believe we agreed that those are FI-Ops/FI-WARE/FI-Lab:

  *   FI-WARE being the base technology offered to application developers
  *   FI-Lab being the environment were FI-WARE is made available to application developers/providers as well as users and data providers so that they can experiment and boost innovation
  *   FI-Ops being the set of tools that will help to setup nodes linked to FI-WARE instances and operate them, being used to expand FI-Lab and operate it.

  We are bringing material that will elaborate on those concepts, never referring to projects and I assure you those will be the concepts/products we will keep promoting when FI-Core starts, without referring to that project in any of our marketing material AT ALL.

  I have asked Nuria to check if our stands can be setup together, and the wall that it was planned to be there separating them be dropped out.   I hope you will agree with that measure.

  I would kindly ask you to drop references to projects in any material you produce and deliver to the ECFI event.

  As per the presentation I will make in the opening session "FI-WARE, FI-Ops and FI-Lab: the pillars of the Future Internet", I would like to incoporate a slide just focused on FI-Ops.   I can produce that but it would be great if you can deliver it.   Of course, no reference to "XiFi" will be there, for the reasons given above.

  I also suggest that we use a common template in our presentations.    You can take the one that is used in the presentation you can download from the following link in dropbox:

https://www.dropbox.com/s/0484lq3qw2ljst4/FI-PPP%20and%20FI-WARE%20Short%20Overview%20with%20annex.pptx

  You will see that it is a template that just relies on the logos of the three brands we aim to promote, plus the brand of the FI-PPP itself.

  Best regards,


-- Juanjo

-------------
Product Development and Innovation (PDI) - Telefonica Digital
website: www.tid.es<http://www.tid.es>
email: jhierro at tid.es<mailto:jhierro at tid.es>
twitter: twitter.com/JuanjoHierro

FI-WARE (European Future Internet Core Platform) Coordinator
and Chief Architect

FI-PPP Architecture Board chairman

You can follow FI-WARE at:
  website:  http://www.fi-ware.eu
  facebook: http://www.facebook.com/pages/FI-WARE/251366491587242
  twitter:  http://twitter.com/FIware
  linkedIn: http://www.linkedin.com/groups/FIWARE-4239932


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