[Fiware-fiops-filab] IMPORTANT about ECFI: joint messages

[stefano de panfilis]

dear maurizio,

still i think showing the projects dilute the message about our common
brands.
if you want to protect all stakeholders, and i want as well, i think we
should have a single poster with the three brands and ALL the partners
involved without mentioning the projects. on this i definitively do agree
with juanjo.

ciao,
stefano


2014-03-27 12:41 GMT+01:00 Juanjo Hierro <jhierro at tid.es>:

>  Dear Maruizio,
>
>   You keep talking about "XIFI" and "FI-WARE" like if they were on the
> same level.   Unfortunately, it seems like you still don't understand the
> messages I want to convey because when I talk about FI-WARE, you believe
> I'm talking about the project when the fact is that I don't.   I would be
> delivering exactly the same messages if the running project was named
> "FI-Core", as it will be the case in a matter of few months btw.   You will
> see how I won't talk about FI-Core in any event.
>
>   When you say something like "Moreover for ECFI and FIA kinds of events,
> given the sponsor and the audience, we believe that it is crucial to show
> the commitment of participating bodies." I have to confess that my hair
> stands on end.   Do you really think that the EC is looking for visibility
> of "project consortiums" and "projects" in external events ?   I believe
> they have made clear they aren't multiple times ...
>
>   Frustrated,
>
> -- Juanjo
>
> -------------
> Product Development and Innovation (PDI) - Telefonica Digital
> website: www.tid.es
> email: jhierro at tid.es
> twitter: twitter.com/JuanjoHierro
>
> FI-WARE (European Future Internet Core Platform) Coordinator
> and Chief Architect
>
> FI-PPP Architecture Board chairman
>
> You can follow FI-WARE at:
>   website:  http://www.fi-ware.eu
>   facebook: http://www.facebook.com/pages/FI-WARE/251366491587242
>   twitter:  http://twitter.com/FIware
>   linkedIn: http://www.linkedin.com/groups/FIWARE-4239932
>
> On 27/03/14 12:24, Cecchi Maurizio wrote:
>
>  Dear all,
>
>
>
> we confirm that a joint message from XIFI and FIWARE is extremely
> important.
>
>
>
> Everybody should do its best to explain FI-OPS, FIWARE and FILAB offers.
>
>
>
> We are modifying our communication strategy and material in accordance to
> the above.
>
>
>
> This doesn't mean that we should hide to potential users and other
> stakeholders the fact that there are major European Consosortia are
> committed to the PPPFI program: vetos on this are not acceptable.
>
>
>
> Moreover for ECFI and FIA kinds of events, given the sponsor and the
> audience, we believe that it is crucial to show the commitment of
> participating bodies.
>
>
>
> Our communication strategy and materials are based on these assumptions,
>
>
>
> regards
>
>
>
> Maurizio
>  ------------------------------
> *Da:* fiware-fiops-filab-bounces at lists.fi-ware.org [
> fiware-fiops-filab-bounces at lists.fi-ware.org] per conto di Juanjo Hierro [
> jhierro at tid.es]
> *Inviato:* giovedì 27 marzo 2014 8.55
> *A:* fiware-fiops-filab at lists.fi-ware.eu
> *Oggetto:* [Fiware-fiops-filab] IMPORTANT about ECFI: joint messages
>
>  Dear all,
>
>   I believe that it would be important that we deliver a joint message
> regarding FI-Lab/FI-WARE/FI-Ops in the ECFI event next week.
>
>   I took the opportunity to check some flyers that you distributed in the
> FIA event and I still see reference to XiFi as a brand as well as some
> concepts like the "XiFi Cloud community" which I rather don't understand.
>
>   Our messages will be better communicated if we reduce the number of
> concepts and brands.   I believe we agreed that those are
> FI-Ops/FI-WARE/FI-Lab:
>
>    - FI-WARE being the base technology offered to application developers
>    - FI-Lab being the environment were FI-WARE is made available to
>    application developers/providers as well as users and data providers so
>    that they can experiment and boost innovation
>    - FI-Ops being the set of tools that will help to setup nodes linked
>    to FI-WARE instances and operate them, being used to expand FI-Lab and
>    operate it.
>
>   We are bringing material that will elaborate on those concepts, never
> referring to projects and I assure you those will be the concepts/products
> we will keep promoting when FI-Core starts, without referring to that
> project in any of our marketing material AT ALL.
>
>   I have asked Nuria to check if our stands can be setup together, and the
> wall that it was planned to be there separating them be dropped out.   I
> hope you will agree with that measure.
>
>   I would kindly ask you to drop references to projects in any material
> you produce and deliver to the ECFI event.
>
>   As per the presentation I will make in the opening session "FI-WARE,
> FI-Ops and FI-Lab: the pillars of the Future Internet", I would like to
> incoporate a slide just focused on FI-Ops.   I can produce that but it
> would be great if you can deliver it.   Of course, no reference to "XiFi"
> will be there, for the reasons given above.
>
>   I also suggest that we use a common template in our presentations.
> You can take the one that is used in the presentation you can download from
> the following link in dropbox:
>
>
> https://www.dropbox.com/s/0484lq3qw2ljst4/FI-PPP%20and%20FI-WARE%20Short%20Overview%20with%20annex.pptx
>
>    You will see that it is a template that just relies on the logos of
> the three brands we aim to promote, plus the brand of the FI-PPP itself.
>
>   Best regards,
>
>  -- Juanjo
>
> -------------
> Product Development and Innovation (PDI) - Telefonica Digital
> website: www.tid.es
> email: jhierro at tid.es
> twitter: twitter.com/JuanjoHierro
>
> FI-WARE (European Future Internet Core Platform) Coordinator
> and Chief Architect
>
> FI-PPP Architecture Board chairman
>
> You can follow FI-WARE at:
>   website:  http://www.fi-ware.eu
>   facebook: http://www.facebook.com/pages/FI-WARE/251366491587242
>   twitter:  http://twitter.com/FIware
>   linkedIn: http://www.linkedin.com/groups/FIWARE-4239932
>
>
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-- 
Stefano De Panfilis
Chief Innovation Officer
Engineering Ingegneria Informatica S.p.A.
via Riccardo Morandi 32
00148 Roma
Italy

tel (direct): +39-068307-4295
tel (secr.): +39-068307-4513
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skype: depa01
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