Dear Readers After COVID-19 brought a hiatus of more than a year, large-scale physical fairs made a spectacular comeback in Hong Kong last week as more than 830,000 people streamed to the HKTDC Hong Kong Book Fair. Find out about the successful event, as well as the concurrent HKTDC Sports and Leisure Expo and the debut HKTDC World of Snacks. Enjoy your reading! 28 JULY 2021 Dear Readers After COVID-19 brought a hiatus of more than a year, large-scale physical fairs made a spectacular comeback in Hong Kong last week as more than 830,000 people streamed to the HKTDC Hong Kong Book Fair. Find out about the successful event, as well as the concurrent HKTDC Sports and Leisure Expo and the debut HKTDC World of Snacks. Enjoy your reading! Read, play, eat(https://hkmb.hktdc.com/en/1x0alnil/venture-hong-kong/read-play-eat?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) Hong Kong’s largest book fair draws crowds as major events return amid an easing of the COVID-19 pandemic in the city. READ MORE>(https://hkmb.hktdc.com/en/1x0alnil/venture-hong-kong/read-play-eat?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) Big-tent events bounce back(https://hkmb.hktdc.com/en/1x0alngn/market-spotlight/big-tent-events-bounce-back?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) The return of the massive Book Fair marks the end of a COVID-19-induced hiatus for large-scale physical shows in Hong Kong.(https://hkmb.hktdc.com/en/1x0alngn/market-spotlight/big-tent-events-bounce-back?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) Harnessing social marketing(https://hkmb.hktdc.com/en/1x0alnkj/first-person/harnessing-social-marketing?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) Innovators help firms plug into massive digital marketing networks.(https://hkmb.hktdc.com/en/1x0alnkj/first-person/harnessing-social-marketing?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) Digital path to Mexico(https://hkmb.hktdc.com/en/1x0alnfo/heads-up/digital-path-to-mexico?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) One of the biggest countries in Latin America offers opportunities to Hong Kong exporters.(https://hkmb.hktdc.com/en/1x0alnfo/heads-up/digital-path-to-mexico?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) K-wave surfs stream(https://hkmb.hktdc.com/en/1x0alnjk/life-style/k-wave-surfs-stream?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) A Korean entertainment giant finds viewers are switching to OTT and streaming as the pandemic reshapes the media market.(https://hkmb.hktdc.com/en/1x0alnjk/life-style/k-wave-surfs-stream?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) China’s 14th Five-year Plan: Transportation, logistics and regional development(https://hkmb.hktdc.com/en/nzk5ndq0ota0/hktdc-research/china%E2%80%99s-14th-five-year-plan-transportation%2C-logistics-and-regional-development?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) Transportation and logistics facilities are infrastructure that is important for the smooth operation of the domestic economy and the development of domestic and foreign trade.(https://hkmb.hktdc.com/en/nzk5ndq0ota0/hktdc-research/china%E2%80%99s-14th-five-year-plan-transportation%2C-logistics-and-regional-development?utm_source=enews&utm_medium=email&utm_campaign=hkmb-edm) UPCOMING EVENTS 12-13 Aug · Hong Kong International Conference of the Modernization of Chinese Medicine & Health Products 2021(http://www.hktdc.com/fair/icmcm-en/International-Conference-of-the-Modernization-of-Chinese-Medicine-and-Health-Products.html) 12-16 Aug · Hong Kong HKTDC Beauty & Wellness Expo 2021(https://event.hktdc.com/fair/hkbeautyexpo-en/HKTDC-Beauty---Wellness-Expo/) 12-16 Aug · Hong Kong HKTDC Hong Kong International Wine & Spirits Fair 2021 (Special Edition)(https://event.hktdc.com/fair/hkwinefairaugust-en/Hong-Kong-International-Wine---Spirits-Fair---Special-Edition-/) FIND AN EVENT>(https://hkmb.hktdc.com/en/event) ABOUT HKTDC(http://aboutus.hktdc.com/en/#home) 關於香港貿發局(http://aboutus.hktdc.com/tc/#home) UPDATE PROFILE(https://www.hktdc.com/epc/epc_subscription.htm?usid=fiware-general-help@lists.fiware.org&action=chgLang&locale=EN) 更新資料(http://www.hktdc.com/epc/epc_subscription.htm?usid=fiware-general-help@lists.fiware.org&action=chgLang&locale=zh_TW) UNSUBSCRIBE(https://www.hktdc.com/epc/epc_unsubscription.htm?usid=fiware-general-help@lists.fiware.org&dmcat=1&post=CP2238950_P01&locale=EN) 取消訂閱(http://www.hktdc.com/epc/epc_unsubscription.htm?usid=fiware-general-help@lists.fiware.org&dmcat=1&post=CP2238950_P01&locale=zh_TW) TERMS OF USE(http://www.hktdc.com/mis/tu/en/Terms-of-Use.html) 使用條款(https://home.hktdc.com/tc/s/terms-of-use) PRIVARCY STATEMENT(http://www.hktdc.com/mis/pps/en/Privacy-Policy-Statement.html) 私隱政策聲明(http://www.hktdc.com/mis/pps/tc/%E7%A7%81%E9%9A%B1%E6%94%BF%E7%AD%96%E8%81%B2%E6%98%8E.html) Copyright © 2021 Hong Kong Trade Development Council. 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