[Fiware-marketing] FI-WARE Social Channels

[Pablo Honrubia]

Dear FI-WARE partners,

Back to our summary on what we have done in terms of communication here you
have the basic information about FI-WARE Social Properties.

On top of this recap you will shortly receive an e-mail with all the links
of the different channels for your action: please engage in the different
networks and distribute the e-mail to your contacts to help us all to grow
the community!!

*
*
*Social Channels.*

Our vision about the use of FI-WARE Social Properties is to create a
continuous communication channel with the FI-WARE community with a triple
approach:


   - ·         A living source of news relevant for the target audience,
   both FI-WARE related and from the technical world.
   - ·         A gathering place for discussion, sharing and presentation
   of experiences and ideas, bi-directional between FI-WARE and its community.
   - ·         A container for FI-WARE and user generated content,
   specially audiovisual communication pieces (photograph, video,
   infographics…)

Due to the relevance and impact of Social Networks it is key to define a
clear strategy and contrast it with the reality (via a On-line Conversation
Screening). In parallel we have started to exploit the channels, specially
supporting those events in which FI-WARE is present.

*1. Strategy.*

The strategy for Social Media Channels exploitation is fully documented.
The strategy comprises:

·         The definition of the social ecosystem, the role of each channel
and the role of FI-WARE within this channel, etc.

·         The Style Manual for Social Media Usage: Personality, Tone (by
Channel), Content (by Channel), Policies to be followed (especially linked
to the treatment of user contributions/comments….).

For a detailed description please download the document here:

https://www.dropbox.com/s/xiuubd7ch75ngli/FI-WARE_%20Social%20Media%20strategy.pptx
*2. On-line Conversation Screening.*

An exhaustive study is now undergoing to understand:


   - Where our target is present.
   - Where people is talking about thematics related or with affinity to
   FI-WARE.
   - Who the major influencers on the different topics are.


Once we have the results (will be shared with you via this list) we will
take different decisions which will include:


   - An action plan to engage influencers to become FI-WARE ambassadors.
   - An investment plan to obtain the best ROI by placing ads in selected
   networks / websites.
   - A proactive participation via our Community Manager in those forums /
   blogs / sites where FI-WARE could be relevant to target audience.


*3. Actions at CP Europe via Social Channels.*

During CP Europe, FI-WARE Content Manager and FI-WARE Community Manager
were broadcasting the event, mainly through FI-WARE Twitter account.
Moreover, they started distributing some graphic and audiovisual material
through FI-WARE networks. Coverage of sessions, workshops and hackathons
was included in this activity.

Under the hashtag #love2create a Twitter participative contest was rolled
out. This resulted a very successful action with a multi-objective:


   - ·         Drive traffic to the stand, enhancing FI-WARE awareness and
   hackathon visibility.
   - ·         Generate new followers for our Twitter account.
   - ·         Distribute the T-Shirts among CP Europe attendees. The
   T-Shirt itself generated a lot of Word-of-Mouth, feeding back people who
   want the T-Shirt to the Twitter contest.


More than  1000 T-shirts were distributed. As CP Europe progressed in time,
a black tide was visible at the O2 Arena.



Social activity is quite difficult to summarize in an e-mail. The best way
to feel it is to join the conversation and participate on it!!


Thanks,


The FI-WARE Ogilvy Team

OgilvyOne Worldwide S.A.

 

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