[Fiware-pcc] FW: FI-WARE @ECFI_Formal reaction to OC decission

stefano de panfilis stefano.depanfilis at eng.it
Wed Feb 26 19:53:10 CET 2014


thank you janjo very well done!
the same wording without consulting each other .... yes we are on the
same board :-)

ciao,
stefano

ps: i understand why you say more than once that ilkka agrees with
you, but i'm pretty sure you did only for diplomatic reasons ... ;-)


2014-02-26 19:38 GMT+01:00 De-Lama Sanchez, Nuria <nuria.delama at atos.net>:
> Stefano, all,
>
>
>
> I think it is worth sharing with you the e-mail sent by Juanjo a while ago
> to ilka, EC and Eurescom colleagues.
>
>
>
> I think it is clear and to my knowledge it reflects well the spirit of
> everyone involved in the FI-WARE PCC. Just for your background.
>
>
>
>
>
> From: Juanjo Hierro [mailto:jhierro at tid.es]
> Sent: Wednesday, February 26, 2014 6:17 PM
> To: Lakaniemi Ilkka; De-Lama Sanchez, Nuria
> Cc: Milon Gupta; Fatelnig Peter; Berström Ragnar;
> Arian.ZWEGERS at ec.europa.eu; Maria-Concepcion Anton Garcia; David Kennedy;
> Malmberg Katariina; jhierro >> "Juan J. Hierro"
>
>
> Subject: Re: FI-WARE @ECFI_Formal reaction to OC decission
>
>
>
> Dear Ilkka,
>
>   You are right, but I wonder how someone may say that (s)he is on the same
> boat when something that should be evident after almost three years of
> execution of the program is denied: FI-WARE, FI-Ops and FI-Lab are
> cornerstone in the program.   This, btw, to the extend that success of the
> program could be measured in terms of successful adoption of FI-WARE/FI-Lab
> (FI-Ops being instrumental for the creation of FI-WARE instances).   Note
> that I feel positive that you personally agree in this vision but I'm not
> sure about others.
>
>   We have tried all our best to make this ECFI event something a) coherent
> and b) successful.   However, the fact is that our recommendations have been
> ignored:
>
> We tried to increase the visibility of the event by means of merging it with
> the Eurochambers event that was planned within FI-WARE.   We were sure that
> one was going to attract a lot of people, actually the kind of audience we
> want to attract to the ECFI event, so we proposed the merging in order to
> attract as many people as possible to the ECFI event.   However, our
> proposal was rejected and now Eurochambers is seeking for a separated event
> by end April or beginning of May.   Bottom line: we missed a great
> opportunity to attract target audiences.   A real pity ... but we ended
> accepting that decision.   However:
> We proposed to have a speech of 20-30' on FI-WARE/FI-Lab/FI-Ops right at the
> start of the event, so we can provide a coherent and solid message.   This
> has been placed on the second day.   We are said that placing such a speech
> at the beginning will jeopardize the structure of the whole agenda.   Come
> on, is it so difficult?  It's absurd.
> We already mentioned a couple of times that the words FI-WARE, FI-Lab or
> FI-Ops do not appear a single time in the home page of the ECFI event and
> that should be fixed.   This demand has been ignored.   It's again absurd.
>
>
>   BTW, the two last points above are aligned with EC's recommendations
> (please check email from Peter Fatelnig of February 18)  ... but they have
> also been ignored.
>
>   The organization of the ECFI event again looks like denying the role that
> FI-WARE, FI-Ops and FI-Lab play in the whole program.    We simply want to
> say it clear: that is bad for the program.   Given the fact that we want to
> push for a successful ECFI event and this seems like not well understood
> and, again, has to be discussed, we wondered whether it is not better to
> postpone the event for a later date.   Don't get it wrong.  Postponing it is
> also frustrating to us.   However, we are seeking for the best for the
> program and It's better to postpone an event in order to clear up all this
> mess than keeping dates which means assuming a so high risk of failure.
> Overall when there may be good arguments you can give to external people
> (need to redeem the tickets that have been paid, opportunity to co-locate it
> with Eurochambers' event, opportunity to engage organizations in phase 3,
> etc.)
>
>   I tell you that when we explain people of Ogilvy what's going on, they get
> astonished.   They are professionals of communications who are not tied at
> all to any particular interest or product we are developing.   They are just
> trying to design an effective communication campaign.   They would tell you
> that they cannot understand how you can communicate the goals and the
> activities of the FI-PPP without explaining what is FI-WARE and FI-Lab and
> the role both play in the program.
>
>   The ECFI event is, btw, a proof of concept regarding wide communication.
> Now I wonder how the FI-PPP plan would be explained to projects in phase 3,
> overall the target web entrepreneurs that will be addressed.    Do we plan
> to explain it without explaining what FI-WARE or FI-Lab are about or maybe
> explaining it in an annex ?   Come on.
>
>   Best regards,
>
> -- Juanjo
>
> -------------
>
> Product Development and Innovation (PDI) - Telefonica Digital
>
> website: www.tid.es
>
> email: jhierro at tid.es
>
> twitter: twitter.com/JuanjoHierro
>
>
>
> FI-WARE (European Future Internet Core Platform) Coordinator
>
> and Chief Architect
>
>
>
> FI-PPP Architecture Board chairman
>
>
>
> You can follow FI-WARE at:
>
>   website:  http://www.fi-ware.eu
>
>   facebook: http://www.facebook.com/pages/FI-WARE/251366491587242
>
>   twitter:  http://twitter.com/FIware
>
>   linkedIn: http://www.linkedin.com/groups/FIWARE-4239932
>
> On 26/02/14 11:18, Lakaniemi Ilkka wrote:
>
> Dear all,
>
>
>
> We are supposed to be part of the same programme here. Granted there are
> differences in views and agendas between the projects - however, I have to
> say I am amazed and fed-up of all the various e-mails bouncing around about
> nitty-gritty details.
>
>
>
> Let's get our act together here and agree on the common denominators to
> highlight all the projects at all the coming events.
>
>
>
> I have just had good talks with Phase 3 projects to get them in the right
> mood and spirit.
>
>
>
> I am not willing to let ECFI to escalate into something that will
> unnecessarily rock the boat. By the end of the week, we need to have an
> agreement how FI-PPP, FI-WARE, ECFI are all joined at acceptable ways to
> all. There is no other way.
>
>
>
> Ilkka
>
>
>
>
>
>
>
>
>
> Sent from my iPad
>
>
> "De-Lama Sanchez, Nuria" <nuria.delama at atos.net> kirjoitti 26.2.2014 kello
> 11.18:
>
> Hi Milon, all,
>
>
>
> Let me inform you that I came back to the FI-WARE team with the suggestions
> and conclusions of the ECFI OC. That content has triggered many internal
> discussions and the FI-WARE PCC has agreed the formal answer below:
>
>
>
> We regret to say that our feeling is that your proposal goes against the
> principles that should guide the re-design of the program.   Those
> principles were very well summarized by Peter Fatelnig in his mail of
> February 18.  By the way, we wonder whether you still propose keeping a fee
> of 285€ to attendees which we also find deterrent.
>
>
>
> Under the current circumstances and given the short time to settle down all
> the disparate views on the design of the program, we wonder whether it would
> be better to cancel the event.   Looking for other dates and a design of the
> event which a) doesn't require to ask for a high fee to attendees and b) can
> be organized activating the network of contacts of phase 3 projects, look
> like a good rationale you can give to people who had already registered.
>
>
>
> As said, I am transmitting the project position. Let us know which are the
> next steps and how to contribute to a plan that is shared by all parties.
>
>
>
> Best regards,
>
>
>
> Nuria
>
>
>
>
>
>
>
>
>
>
>
> -----Original Message-----
> From: Milon Gupta [mailto:gupta at eurescom.eu]
> Sent: Monday, February 24, 2014 5:28 PM
> To: De-Lama Sanchez, Nuria
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia; Lakaniem Ilkka; Hierro Sureda Juan José;
> David Kennedy; Fatelnig Peter; 'ECFI-1org at fi-ppp.eu'
> Subject: RE: FI-WARE proposals for ECFI_v2
>
>
>
> Dear Nuria,
>
>
>
> Thank you very much for your updated session proposals. The ECFI-1
> organising committee (OC) agreed to most of what you proposed.
>
>
>
> The description of your parallel session on “Open APIs and Open Minds" is
> already online at http://www.ecfi.eu/programme-brussels2014/session-10/
>
>
>
> Concerning your request to have a 30-min plenary presentation on "FI-WARE,
> FI-Ops and FI-Lab", the participating OC members (including representatives
> from FINESCE, FIspace, FI-CONTENT, and XIFI) unanimously agreed after a
> comprehensive discussion of the different aspects that it would not be
> feasible/beneficial to shorten the lunch break on day 1, as you had
> suggested, in order to insert this session.
>
> The lunch break on day 1 is a crucial time for participants to explore the
> exhibition. Shortening the lunch break from 90 min to 60 min  would
> seriously reduce the interaction at the booths/demos, which is one of the
> important aspects of the event. The second reason is that the OC considered
> it more appropriate to dedicate a full hour (instead of 30 min) of plenary
> time to an important topic like " FI-WARE, FI-Ops and FI-Lab", which is only
> feasible on day 2. In addition, the longer duration will also make it
> possible to have a XIFI representative present FI-OPs and have some time for
> Q&A.
>
>
>
> Thus, I ask for your understanding that the OC scheduled the proposed
> plenary session for the morning of day 2. The draft description is online at
> http://www.ecfi.eu/session-9/ In order to finalise the session agenda, I
> would like to ask you to coordinate with Monique from XIFI.
>
>
>
> In addition to organising these 2 sessions, I would ask for FI-WARE's
> support in actively promoting ECFI Brussels over the next few weeks, in
> order to attract a good number of participants to our joint FI-PPP event.
>
>
>
> Best regards,
>
>
>
> Milon
>
>
>
> From: De-Lama Sanchez, Nuria [mailto:nuria.delama at atos.net]
>
> Sent: Freitag, 21. Februar 2014 08:40
>
> To: Milon Gupta
>
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia; Lakaniem Ilkka; Hierro Sureda Juan José;
> David Kennedy; Fatelnig Peter
>
> Subject: RE: FI-WARE proposals for ECFI_v2
>
>
>
> I am experiencing problems with my e-mail today and apparently this message
> did not go out. I try again.
>
>
>
> From: De-Lama Sanchez, Nuria
>
> Sent: Friday, February 21, 2014 7:17 AM
>
> To: 'Milon Gupta'
>
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia; Lakaniem Ilkka; Hierro Sureda Juan José;
> David Kennedy; Fatelnig Peter
>
> Subject: RE: FI-WARE proposals for ECFI_v2
>
> Importance: High
>
>
>
> Hi all,
>
>
>
> Since Monday morning I will be flying I decided to anticipate the new
> version of the FI-WARE contributions.
>
> Find attached version 2 of the proposal that includes the following changes
> wrt v1.
>
>
>
> • I have changed the title of the plenary presentation to reflect the three
> brands more explicitly and it was initially proposed by Juanjo • I have
> added the three logos; still they should not only appear in the session
> description but in the overall programme • I have added agenda and speakers
> to the session (the parallel workshop) keeping the explanations to guide
> attendees about the content (of course now I have to confirm speakers)
>
>
>
> Be aware that in previous discussions both the EC (Peter) and Ilka agreed to
> have a FI-WARE/FI-LABS/FI-OPS presentation at the beginning of the programme
> (beginning of the conference means day 1). Checking the existing programme I
> think this could be well accommodated by delaying lunch 30 minutes, which
> seems reasonable because it would still be typical Brussels lunch time.
>
>
>
> Let me know if something else from my side is needed.
>
>
>
> Best regards, Nuria
>
>
>
>
>
>
>
> -----Original Message-----
>
> From: Milon Gupta [mailto:gupta at eurescom.eu]
>
> Sent: Thursday, February 20, 2014 6:42 PM
>
> To: De-Lama Sanchez, Nuria
>
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia; Lakaniem Ilkka; Hierro Sureda Juan José;
> David Kennedy; Fatelnig Peter
>
> Subject: RE: FI-WARE proposals for ECFI
>
>
>
> Dear Nuria,
>
>
>
> That is perfectly fine with me. Draft agendas with session descriptions and
> speakers to be confirmed are all I expect by Monday morning.
>
>
>
> If you are available I could call you Monday afternoon after the OC call to
> discuss the next steps.
>
>
>
> Best regards,
>
>
>
> Milon
>
>
>
> -----Original Message-----
>
> From: De-Lama Sanchez, Nuria [mailto:nuria.delama at atos.net]
>
> Sent: Donnerstag, 20. Februar 2014 18:33
>
> To: Milon Gupta
>
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia; Lakaniem Ilkka; Hierro Sureda Juan José;
> David Kennedy; Fatelnig Peter
>
> Subject: RE: FI-WARE proposals for ECFI
>
>
>
> Thank you Milon.
>
>
>
> I will try to progress on that. I can draft agendas for the sessions with
> potential speakers. Be aware that I cannot confirm names in 2 days because
> those people will need to check the possibility to travel on those dates.
>
>
>
> In some cases I already initiated the process (for example, I asked Juanjo
> to check the availability of some of the Campus Party winners). So, I will
> provide what I can on Monday and we go on working on it from that point.
>
>
>
> Best regards, Nuria
>
>
>
>
>
>
>
> -----Original Message-----
>
> From: Milon Gupta [mailto:gupta at eurescom.eu]
>
> Sent: Thursday, February 20, 2014 6:19 PM
>
> To: De-Lama Sanchez, Nuria
>
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia; Lakaniem Ilkka; Hierro Sureda Juan José;
> David Kennedy; Fatelnig Peter
>
> Subject: RE: FI-WARE proposals for ECFI
>
>
>
> Dear Nuria,
>
>
>
> At the last DWG conference call there was general agreement that the FI-WARE
> project should organise a plenary session and a more in-depth parallel
> session on presenting FI-WARE, FI-LAB and FI-OPs - for the FI-OPs part in
> collaboration with XIFI. The ensuing DWG e-mail discussion according to my
> understanding showed that your original proposal had neglected the FI-OPs
> part, and I think you had agreed to work together with the XIFI people to
> work on a revised version of your original proposal. Your draft proposal has
> been lacking necessary details like envisaged speakers and, thus, needs to
> be revised anyhow. It would be good, if you could send a revised draft to
> the DWG by Monday morning, 24 February, 11:00, so we could consider it in
> the ECFI-1 OC call.
>
>
>
> Just to make this clear: after the agreement in the DWG, the ECFI-1 OC will
> not discuss whether to have a plenary session and a parallel session
> organised by FI-WARE or not, but only how and when it should happen. This
> requires, of course, that FI-WARE delivers the required agendas, including
> speakers, for both sessions soon. Without preempting the ECFI-1 OC call
> discussion, I daresay that accommodating your wish to have the FI-WARE
> organised plenary session in the morning of day 1 is hardly feasible, as
> this would require un-inviting high-level speakers who add value to the
> conference programme and who took months to secure. Thus, my proposal to the
> ECFI-1 OC, which I had already explained at the last DWG call, has been to
> start day 2 with the FI-WARE organised plenary session.
>
>
>
> In addition to the conference programme, the FI-WARE project will have
> plenty of opportunities for presenting FI-WARE, FI-LAB and FI-OPs in the
> exhibition. Please send me the description of the FI-WARE stand at your
> earliest convenience. In addition, I would appreciate, if FI-WARE could
> mobilise its PR forces to promote the event.
>
>
>
> As you can see, there is a lot of actions you can take right now - there is
> absolutely no reason for you to wait for outcomes of the next organising
> committee call.
>
>
>
> Best regards,
>
>
>
> Milon
>
>
>
> From: De-Lama Sanchez, Nuria [mailto:nuria.delama at atos.net]
>
> Sent: Donnerstag, 20. Februar 2014 10:58
>
> To: Milon Gupta; Fatelnig Peter
>
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia; Lakaniem Ilkka; Hierro Sureda Juan José;
> David Kennedy
>
> Subject: RE: FI-WARE proposals for ECFI
>
>
>
> Hi all,
>
>
>
> Thank you very much for the open exchange of messages.
>
>
>
> I think the position of FI-WARE is clear:
>
> • I welcome the agreement by the EC and Ilka on the plenary session showing
> that the three brands FI-WARE/FI-LAB/FI-OPS are up and running → I
> understand that for both the plenary session and the parallel workshop we
> have to wait until the Organizing committee agrees on that and approves the
> contents formally. Be aware that I will not start preparing anything until I
> get confirmation
>
>
>
> • Then, involvement of Ogilvy can happen, but their assignment of resources
> is very much planned, and as I pointed out, some works can be done but would
> require CONCORD to pay unless we talk about minor works. For example, some
> support to design could be given, but if we want new material to be created
> or to provide media coverage of the event, this would have to be covered (as
> said, we have assigned this kind of resources to external events that can
> have more impact at commercial level). If this is not feasible you can
> always rely on a lot of things that have been done. FI-WARE has elaborated
> quite a lot of material for different events: we have the generic ones and
> the ones focused on smart cities (brochures, posters…). Additionally we
> count on a channel fed with lots of videos recorded in different events (UK;
> Lithuania, Spain, Brazil…).
>
>
>
> Tell me if you finally fix a teleconference or if you want that I trigger
> any additional action.
>
>
>
> Best regards, Nuria
>
>
>
> From: Milon Gupta [mailto:gupta at eurescom.eu]
>
> Sent: Wednesday, February 19, 2014 4:43 PM
>
> To: Fatelnig Peter
>
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia; De-Lama Sanchez, Nuria; Lakaniem Ilkka;
> Hierro Sureda Juan José; David Kennedy
>
> Subject: RE: FI-WARE proposals for ECFI
>
>
>
> Dear Peter,
>
>
>
> Thank you for your suggestions, which I forwarded yesterday for
> consideration to the other members of the ECFI-1 organising committee (OC),
> which I am chairing. The ECFI-1 OC was created about half a year ago as a
> temporary group within the DWG with the mandate to plan and implement the
> event. Decision procedures are organised transparently in order to ensure
> participation and commitment by a maximum number of projects.
>
>
>
> The ECFI-1 OC will have a conference call next week. I will update you on
> any decisions agreed by the ECFI-1 at that meeting as well as any other
> relevant developments in regard to the event.
>
>
>
> In the meantime, I would appreciate any support the EC and the FI-WARE
> project could provide in promoting the ECFI event towards potential
> participants.
>
>
>
> Due to other commitments, I am not available for a conference call this
> week. Maybe we could have a chat next week after the ECFI-1 OC conference
> call, where I could update you on the latest status.
>
>
>
> Best regards,
>
>
>
> Milon
>
>
>
>
>
> From: Peter.Fatelnig at ec.europa.eu [mailto:Peter.Fatelnig at ec.europa.eu]
>
> Sent: Dienstag, 18. Februar 2014 10:48
>
> To: nuria.delama at atos.net; Lakaniem Ilkka; Hierro Sureda Juan José; Milon
> Gupta; David Kennedy
>
> Cc: Fatelnig Peter; Berström Ragnar; Arian.ZWEGERS at ec.europa.eu;
> Maria-Concepcion Anton Garcia
>
> Subject: RE: FI-WARE proposals for ECFI
>
> Importance: High
>
>
>
> Dear colleagues,
>
> Thanks for the frank discussion on how best to position the event and the
> operational aspects. Here – in a staccato approach – what I believe would be
> the way forward:
>
> 1) Objective: Pitching the Future Internet PPP outcomes (FI-Ware, FI-Lab and
> FI-Ops) and what phase 3 holds in terms of opportunities to the Brussels
> microcosm.
>
> 2) The fee of 285 Euro is a deterrent. Can it be lowered to 99 Euro (and
> reimburse those who have paid)? Can it be waived altogether?
>
> 3) A key message is: "The FI-PPP delivers, the product lines FI-Ware, FI-Lab
> and FI-Ops are there and work today", celebrate the early 'usages' by phase
> 2 projects and the hackathons.
>
> 4) Key points for the debate could be: What are the challenges to make
> FI-PPP outcomes sustainable? What are the challenges the fast pace of
> technological changes pose for FI-Ware? What are non-technical challenges?
> What needs to be done to make the FI-PPP a success?
>
> 5) A FI-Ware, FI-Lab and FI-Ops – mini-session should be added to the
> opening plenary (What is are the products, where are we in the programme,
> show 1-2 working examples…). Not more than 25 minutes.
>
> 6) The input material for the conference needs to be catchy. No point of
> showing half-baked, technical speak in a format which is not appealing.
> Again the key message is: The FI-PPP delivers! Then one should expand on the
> 'products' i.e. FI-Ware, FI-Lab and FI-Ops and then on the two –pronged
> take-up actions. 1) The P2 domain specific large scale trials and the 16 FI
> Accelerators of P3. I think it is indispensable that FI-WARE connection to
> Ogilvy is used 110% to produce publishable material before the end of the
> months (admittedly the website is nice).
>
> 7) I would like to write to a number of Commission service to raise interest
> and invite to attend (I will also ask Mario to write to his peers),
> including Member states representatives.
>
> 8) Equally I would expect that the companies in FI-WARE and the P2 trials
> will activate their representations in Brussels and the associations they
> are member of (e.g. DigitalEurope). Also the ETPs, Nessi, Net!Works (and the
> new 5GPPP), FIRE, Smart City EIP should be pushed as multipliers of the
> message.
>
> Final question:
>
> • While hearing all views, the event now needs somebody who makes the
> decision, fast and firm, in order to move actions. Who will be that driver
> where all inputs can be focussed and actions is organised?
>
> • Can we have another phone call towards the end of the week?
>
> • Nuria, would it be possible to activate Ogilvy already now?
>
> I wanted to be sharp on the above, of course in the end there is flexibility
> everywhere as we go along.
>
> Best, Peter
>
>
>
> From: De-Lama Sanchez, Nuria [mailto:nuria.delama at atos.net]
>
> Sent: Thursday, February 13, 2014 6:39 PM
>
> To: FATELNIG Peter (CNECT)
>
> Cc: Lakaniemi Ilkka (ilkka.lakaniemi at aalto.fi); Juanjo Hierro; Milon Gupta;
> David Kennedy (kennedy at eurescom.eu)
>
> Subject: FI-WARE proposals for ECFI
>
>
>
> Hi Peter, all,
>
>
>
> Thanks for the discussion we had yesterday. I have come back to some of my
> colleagues, including the Ogilvy team to check the way we could support the
> ECFI event.
>
>
>
> We are of course glad to help. As said during the teleconference, FI-WARE is
> going through its last phase and we are running out of resources; that is
> why we had to assign some of the remaining resources to those activities
> where the ROI seems to be higher and in our case these are the ones that
> target developers and people outside the research community.
>
> Nevertheless, there is still some time to work on that. Let me suggest the
> following actions.
>
>
>
> • I attach the FI-WARE proposal for the programme. This includes a
> presentation in the plenary plus a parallel session where some of the
> concepts will be extended. The initial presentation will be made by Juanjo,
> but for the parallel session our idea is to count not only on internal
> people, but also “FI-WARE” ambassadors, including cities that have connected
> to FI-WARE as well as some of the winners of the hackathons (for example
> from the last edition of Campus Party held in Brazil). Of course names will
> be confirmed once the session is approved and assuming the do not have to
> pay the fee (I also sent it to the DWG for consideration by the OC) •
> FI-WARE has also confirmed its presence in the exhibition (still details to
> be sent)
>
>
>
> It was not easy to confirm this because, as you know, we were working until
> recently on the basis of the session with the Chamber of Commerce.
>
>
>
> Assuming that these changes are implemented in the programme then, we could
> get more engaged in the design and visibility of the event. As said before,
> FI-WARE can provide suggestions for improvement, but if more time intensive
> work is needed, then we would need to cover the costs of Ogilvy. This would
> be specifically required for this type of activities:
>
> - new designs of flyer, stands, ...
>
> - Material production (for example, if online development is required..)
>
> - Coverage of the event if we want to create professional media material
> (and a team from Ogilvy has to travel there). We did this in ICT event,
> Smart City Expo, Campus Party London and Campus Party Brazil with very good
> results
>
>
>
> The remaining budget has been assigned to the next Campus party, some
> important political events in Spain and the one we have to organize with the
> Chambers of Commerce. We are in discussions with FI-CONTENT on how to do it
> for CeBIT precisely because of limited resources.
>
>
>
> However, FI-WARE puts at the disposal of anyone in the PPP all the material
> already created. Links to videos have been distributed and I do not think
> there is anything against using them on the ECFI website to make it more
> dynamic, including statements about the FI PPP from relevant people.
>
> • A lot of audiovisual material in
> http://www.youtube.com/watch?v=j6tA5RY6g04&list=UUbXNGF_hhvKpXdQ1KxzX2HQ
>
>
>
> Let us know your views.
>
>
>
> Thanks in advance,
>
>
>
>
>
>
>
> Nuria de Lama
>
>
>
> Research & Innovation
>
> Representative to the European Commission
>
>
>
> M +34 680645692
>
> T +34 91214 9321
>
> F +34 91754 3252
>
> nuria.delama at atos.net
>
> Albarracín 25
>
> 28037 Madrid
>
> Spain
>
> www.atosresearch.eu
>
> es.atos.net
>
>
>
>
>
> IMPORTANT - MAIL ADDRESS CHANGE - From now on, please use only mail address
> nuria.delama at atos.net The former @atosresearch.eu address will be cancelled
> soon
>
>
>
>
>
>
>
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-- 
Stefano De Panfilis
Chief Innovation Officer
Engineering Ingegneria Informatica S.p.A.
via Riccardo Morandi 32
00148 Roma
Italy

tel (direct): +39-068307-4295
tel (secr.): +39-068307-4513
fax: +39-068307-4200
cell: +39-335-7542-567



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