[Fiware-press-req] Exhibiting Vico Magistretti

[Actar Publishers]

Launching Geometry, Simplicity, Play: Revisiting the evolution of an icon in the year of his 100th birthday

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"Simplicity is intellectually more elegant. It is difficult because you have to imagine something simpler than before, but with a better use."
Vico Magistretti (Domus 878, February 2005)
Exhibiting Vico Magistretti
Revisiting the evolution of an icon in the year of his 100th birthday
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GEOMETRY, SIMPLICITY, PLAY (https://urbannext.us12.list-manage.com/track/click?u=738dbff7fae85ac88692ad3fb&id=bceafaa469&e=6f413d47ce)
by Mauro Baracco (https://urbannext.us12.list-manage.com/track/click?u=738dbff7fae85ac88692ad3fb&id=42a5ae2552&e=6f413d47ce)  & Louise Wright (https://urbannext.us12.list-manage.com/track/click?u=738dbff7fae85ac88692ad3fb&id=33d2b9e55e&e=6f413d47ce)

Following and extending from the Vico Magistretti-Travelling Archive exhibition at the Melbourne Design Week 2019, the book relates this exhibition to Magistretti’s design approach and theoretical thought through texts and illustrations that discuss the above exhibition installation and projects by Magistretti, from both industrial design and architecture fields.

The book discusses the relevance of Vico Magistretti in relation to current issues facing designers and architects, with particular focus on the topic of sustainability as related to concepts and approaches informed by interest in geometrical forms, conceptual simplicity, re-interpretation of everyday objects and close relationship with builders and product manufacturers. A provocative reading of primary geometrical forms and their sense of ‘simplicity’ as potentially dogmatic and difficult, and yet also at the same able to be open: “simple shapes are at once old and new, not concerned with being ‘modern’, able to absorb shifts in culture and technology”.
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The book provides a reflection on the conceptual framework of Milanese architect and industrial designer Vico Magistretti, his work and relevance to issues facing designers today. The book focused in particular to the sense of ‘conceptual simplicity’, playfulness and geometry that inform Magistretti’s work, is also part of the extended discourse that is undertaken internationally in 2020 over the centenary year of Magistretti’s birth date (1920-2006).

Published by Actar Publishers
ISBN: English 9781948765527

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Ludovico Magistretti (06.10.1920 – 19.09.2006)

Ludovico Magistretti was born in Milan from a family of architects. In autumn 1939 he enrolled in the Faculty of Architecture at the Royal Polytechnic in Milan.
To avoid being deported to Germany, he left Italy during his military service and moved to Switzerland, where he took some academic courses at the Champ Universitaire Italien in Lausanne. During his stay in the Swiss city he met Ernesto Nathan Rogers, the founder of the BBPR firm, who turned out to be his maestro. He returned to Milan in 1945, where he graduated in Architecture at the Polytechnic and immediately began his career working at the firm owned and run by his father.
The young architect was involved in plenty of activities and came up with lots of new ideas and proposals in the 1950s, which, in a short space of time, saw him rise to the status of one of the most brilliant exponents of the “third generation”. His work as an architect was almost totally focused on the issue of housing and living from the 1960s onwards.
This is the context in which he took part in the last CIAM Congress (International Modern Architecture Congress) held in Otterlo in the Netherlands in 1959.
Magistretti was one of the founding fathers of so-called Italian Design, a phenomenon which he himself described as “miraculous” and which only happened thanks to the coming together of two key players: architects and manufacturers. He began working with some exceptional manufacturers from the end of the 1960s, including Artemide, Cassina and Oluce, designing objects for them which are still “classics” of modern-day production.
His design works are displayed in the MoMA, Victoria & Albert Museum in London, Die Neue Sammlung Museum in Munich among others. After he passed away in September 2006, his studio, where Fondazione studio museo Vico Magistretti is located, was converted into a museum devoted to the study of his work and to promoting it.

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