[Fiware-wpl] Info about Smart City World Expo and IMPORTANT update about branding material

[Juanjo Hierro]

Dear partners,

  As many of you should know, FI-WARE and FI-LAB were present in the Smart City World Expo last week.   This event is the largets event dealing with Smart Cities worldwide.

  Please find here a summary of most relevant info about our present in the event.

  *   We manage to arrange a nice stand of 30 sqm.   Costs and attendance were shared between the XiFi project and us.   After several discussions, we agreed with the XiFi project that we should arrive with messages centered on products/brands rather than projects.    Some pictures can be downloaded from the following link in dropbox:
     *   https://www.dropbox.com/sh/3ndve6fy46tqzu5/eO9CDL2FfO

  *   The exercise we had to perform previous to the event regarding messages to deliver was extremely useful and we agreed that, from now on, the two projects will focus their dissemination around three products/results, with their corresponding branding (all aligned) and messages/material will be coordinated through a Task Force involving key partners from the two projects.   The three brands that we now have are:
     *   FI-WARE refers to the technology that application developers can use to build Future Internet applications (i.e., target audience of FI-WARE are application developers)
     *   FI-Ops refers to the tools that FI-WARE Instance providers can use to operate FI-WARE Instances (i.e., target audience of FI-Ops are Platform Providers)
     *   FI-Lab is the cornerstone element of the open innovation ecosystem that we aim to build.  It is the meeting point that allow application developers (with special attention to entrepreneurs) to meet application sponsors (those who wanna invest on applications or acquire them to run their business or offer those applications to their customers) and viceversa.  It is a FI-WARE Instance deployed over a number of datacenter nodes distributed and federated across Europe.  As such, is an example where FI-WARE and FI-Ops are put at work:
        *   FI-WARE technologies are made available to application developers in FI-LAB for experimentation/testing/trialing
        *   FI-Ops tools are being used by the organizations operating FI-LAB nodes in order to run their operations effectively

  *   Both projects will have the right to use these brands as far as they respect the above descriptions.   We modified the flyer we had produced for the event in Santander so that it nows incorporates description of the three brands.   See flyer design attached.   The logo for FI-Ops will use a different color because different target audience (Platform providers) but will overall align with the other two (FI-WARE and FI-Lab).   A link to info about FI-Ops has been added to the home page of FI-Lab at http://lab.fi-ware.eu

  *   It was indeed agreed that main goals of the XiFi project can be stated as:
     *   Expanding FI-LAB across a network of datacenter nodes distributed across Europe.
     *   Come up with a complete set of tools that conform the FI-Ops suite that will ease operations in each of the datacenter nodes supporting FI-Lab as well as operation of any FI-WARE instance
     *   help existing experimental facilities to extend FI-LAB

  *   Aligned with the above, we agreed to deliver the following messages to smart cities during the Smart City World Expo:
     *   FI-WARE and FI-OPS together bring the core enablers and operation support tools of a target Smart City platform.
     *   FI-WARE technologies will ease development of:
        *   innovative solutions helping cities to manage their services more efficiently (e.g., garbage collection, furniture maintenance, etc)
        *   innovative application/services that can be delivered to citizens (e.g., application that ease car driving or usage of public transport in the city)
        *   portals/platform for publication of Open APIs and Open Data that developers can use to develop applications
     *   The FI-OPS suite of tools will ease operation of a Smart City platform based on FI-WARE technologies
     *   Cities can connect to FI-LAB putting their open data at work within that space:
        *   Entrepreneurs can use the open data available in FI-LAB to build innovation solutions and application/services they can showcase to cities
        *   Cities can make a deal with entrepreneurs showcasing the most interesting solutions or application/services
     *   By connecting to FI-LAB, cities can benefit from the visibility and promotion (marketing campaigns, success stories) planned for that space.  Besides, solutions trialed on FI-Lab can be easily ported to FI-WARE instances in production (the Smart City platforms).
     *   There is no open innovation ecosystem a single city can build on their own: FI-LAB offers cities the opportunity to join forces and gain the necessary scale and level of awareness among the wide community of developers

  *   The messages we delivered are summarized in the presentation I made which you can download from the following dropbox link.  I officially announced during it that Trento and Torino has officially joined FI-Lab:
     *   https://www.dropbox.com/s/czy66znhd884ajr/FI-PPP%20and%20FI-WARE%20for%20Smart%20Cities%20Short%20Overview%2013-11-20.pptx

  *   You can download a summary of the specific marketing material that Ogilvy produced for the stand.  I would highlight the two infographics produced as well as the flyer:
     *   logos for the three brands: https://www.dropbox.com/s/6yb1aek72gsm0b6/FI-family_logos.pdf
     *   Infographic about FI-LAB for Smart Cities: http://www.slideshare.net/FI-WARE/hq-fiware-and-filab-in-a-nutshell-infographic
     *   Infographic about FI-WARE and FI-LAB: http://www.slideshare.net/FI-WARE/filab-for-smart

  *    XiFi produced some additional material they adapted in "fast-track" mode prior to the conference.   I will ask for a copy of them that I can forward to you:

  *   I had the opportunity to chat with Colette Maloney and clarify her that FI-WARE/FI-LAB should not be taken as regular "EU FP7 research" projects but indeed something much closer to the market.  I put the example that cities are already considering its adoption in some countries (currently Spain and Italy but looking for further extensions).   We asked her to have a more formal meeting as soon as possible.

  *   We made contacts with several cities that looked interested in what we were doing and for which further opportunities about connection to FI-Lab will be explored.

  Overall, I believe it was a rather positive experience and another sign that this is the kind of events we have to attend rather that the "business as usual" kind of events we are used to in EU funded projects.   Sure we may have a rather significant presence next year since we will be able to provide some more concrete results.

  The information above has been shared with the EC.

  I would like to take this opportunity to thank Ogilvy for their support in producing all the material for the event.   They made this in record time, just few days before the event actually took place.

  Don't hesitate to ask any questions you may have.

  Best regards,

-- Juanjo

-------------
Product Development and Innovation (PDI) - Telefonica Digital
website: www.tid.es<http://www.tid.es>
email: jhierro at tid.es<mailto:jhierro at tid.es>
twitter: twitter.com/JuanjoHierro

FI-WARE (European Future Internet Core Platform) Coordinator
and Chief Architect

FI-PPP Architecture Board chairman

You can follow FI-WARE at:
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