[ff-marketing] Marketing Info & Call for action: Starting with new Sponsorship activities

Giacomo De Panfilis giacomo.depanfilis at fiware.org
Thu Jun 18 13:04:28 CEST 2020


And, if Charlotte needs an help, happy to create the template for the
newsletter too.

Ciao,
Giacomo

Il giorno gio 18 giu 2020 alle 13:03 Giacomo De Panfilis <
giacomo.depanfilis at fiware.org> ha scritto:

> Hi Cristina,
>
> Happy to help with the logo :-)
>
> Ciao,
> Giacomo
>
> Il giorno gio 18 giu 2020 alle 10:00 Cristina Brandtstetter <
> cristina.brandtstetter at fiware.org> ha scritto:
>
>> Dear all,
>>
>> As a test balloon and to further make our members and partners aware of
>> brand extension opportunities, we will start "selling" a sponsorship for
>> our monthly and special newsletters starting with 500€ per month on a
>> quarterly contractual basis.
>>
>> It would carry the text e.g. "proudly supported by...." or similar (here
>> below a German example with pwc).
>> It may be that nobody in these Covid-months will take it on, but then at
>> least it creates however the mindset that great and wide-reach brand
>> positioning has a price.
>>
>> Let me propose the following approach:
>>
>>    1. All: Do you have a specific company/organization in mind that
>>    could be interested already? Let us know!
>>    Could also be a media partner (*@Val*: maybe we can add FORBES for
>>    the very first month for "free" as part of the barter, meaning for July,
>>    and then sell to others? *@Tonia:* could also be a VC like Zabala or
>>    FundingBox)
>>    2. The Sponsor does not necessarily need to be a member.
>>    3. *@Charlotte & Val:* Please create together an email "offer" and a
>>    short text also for our monthly newsletter with the opportunity to sponsor
>>    - our monthly newsletter (all community and ecosystem and media
>>    partners....we should give a minimum number of target clients)
>>    - at least 3 special newsletters per month
>>    4. *@Giacomo & Quy:* please decide who could take it on to design a
>>    first dummy that we can use to add to the promo letter (meaning a fake logo
>>    with the text e.g. "This newsletter is proudly presented by" to showcase
>>    how it could look like.
>>    5. The pricing would be: 500€ per month on a quarterly basis (so
>>    1,500€) - let's try it this way.
>>    (later on, we can make it 500€ for members and 1,000€ for non
>>    members).
>>    6. The logo & text would go to the top of each newsletter once
>>    contracted.
>>    7. Let's try to make it the very first one already with the
>>    newsletter going out end of this month.
>>    8. May I ask you to prepare these topics for next week's Marketing
>>    Call?
>>    9. For a contractual basis, I will involve *Stefano* (not copied yet)
>>    shortly.
>>    10. General lead: I would love to see this activity, once embarked,
>>    under the umbrella of "Business Partners" and therefore see Val with this.
>>    However, as we have not discussed it yet, it's a proposal to decide
>>    next week 😁
>>
>> Many thanks to all,
>>
>> Cristina
>>
>> [image: image.png]
>>
>> Thanks & Cheers,
>> Cristina
>> Cristina Brandtstetter
>> Chief Marketing Officer
>> M. +39 3737004468
>> cristina.brandtstetter at fiware.org
>> www.fiware.org
>> <https://twitter.com/fiware>
>> <https://twitter.com/fiware>
>>
>>
>>
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>>
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>>
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>> !
>>
>>
>>
>>
>>
>>
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