[ff-marketing] Marketing Info & Call for action: Starting with new Sponsorship activities

[Giacomo De Panfilis]

Hi Cristina,

Happy to help with the logo :-)

Ciao,
Giacomo

Il giorno gio 18 giu 2020 alle 10:00 Cristina Brandtstetter <
cristina.brandtstetter at fiware.org> ha scritto:

> Dear all,
>
> As a test balloon and to further make our members and partners aware of
> brand extension opportunities, we will start "selling" a sponsorship for
> our monthly and special newsletters starting with 500€ per month on a
> quarterly contractual basis.
>
> It would carry the text e.g. "proudly supported by...." or similar (here
> below a German example with pwc).
> It may be that nobody in these Covid-months will take it on, but then at
> least it creates however the mindset that great and wide-reach brand
> positioning has a price.
>
> Let me propose the following approach:
>
>    1. All: Do you have a specific company/organization in mind that could
>    be interested already? Let us know!
>    Could also be a media partner (*@Val*: maybe we can add FORBES for the
>    very first month for "free" as part of the barter, meaning for July, and
>    then sell to others? *@Tonia:* could also be a VC like Zabala or
>    FundingBox)
>    2. The Sponsor does not necessarily need to be a member.
>    3. *@Charlotte & Val:* Please create together an email "offer" and a
>    short text also for our monthly newsletter with the opportunity to sponsor
>    - our monthly newsletter (all community and ecosystem and media
>    partners....we should give a minimum number of target clients)
>    - at least 3 special newsletters per month
>    4. *@Giacomo & Quy:* please decide who could take it on to design a
>    first dummy that we can use to add to the promo letter (meaning a fake logo
>    with the text e.g. "This newsletter is proudly presented by" to showcase
>    how it could look like.
>    5. The pricing would be: 500€ per month on a quarterly basis (so
>    1,500€) - let's try it this way.
>    (later on, we can make it 500€ for members and 1,000€ for non members).
>    6. The logo & text would go to the top of each newsletter once
>    contracted.
>    7. Let's try to make it the very first one already with the newsletter
>    going out end of this month.
>    8. May I ask you to prepare these topics for next week's Marketing
>    Call?
>    9. For a contractual basis, I will involve *Stefano* (not copied yet)
>    shortly.
>    10. General lead: I would love to see this activity, once embarked,
>    under the umbrella of "Business Partners" and therefore see Val with this.
>    However, as we have not discussed it yet, it's a proposal to decide
>    next week 😁
>
> Many thanks to all,
>
> Cristina
>
> [image: image.png]
>
> Thanks & Cheers,
> Cristina
> Cristina Brandtstetter
> Chief Marketing Officer
> M. +39 3737004468
> cristina.brandtstetter at fiware.org
> www.fiware.org
> <https://twitter.com/fiware>
> <https://twitter.com/fiware>
>
>
>
> <https://www.fiware.org/events>
>
> The 8th FIWARE Global Summit
> <https://www.fiware.org/wp-content/uploads/2020/03/FIWARE-Global-Summit-2020_Brochure.pdf> Will
> Be Bigger & Bolder Than Ever!
>
> Don't miss out. Watch the Summit video
> <https://www.youtube.com/watch?v=t_r7zPc-PwA&feature=youtu.be> & get your
> ticket here
> <https://www.eventbrite.com/e/fiware-global-summit-malaga-2020-tickets-84918009051>
> !
>
>
>
>
>
>
> __________________________________________________________________________________________
>
> You can get more information about our cookies and privacy policies on the
> following links:
> - https://wiki.fiware.org/FIWARE_Privacy_Policy
> - https://wiki.fiware.org/Cookies_Policy_FIWARE
>
>
> ff-marketing mailing list
> ff-marketing at lists.fiware.org
>
> To unsubscribe from ff-marketing mailing list, go to the information page
> of the list at:
> https://lists.fiware.org/listinfo/ff-marketing
>
>
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.fiware.org/private/ff-marketing/attachments/20200618/d4f377af/attachment-0001.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: image.png
Type: image/png
Size: 19294 bytes
Desc: not available
URL: <https://lists.fiware.org/private/ff-marketing/attachments/20200618/d4f377af/attachment-0001.png>