[ff-marketing] GMass - Information and Thoughts

[Tonia Sapia]

Hi Charlotte,
never used GMass.

But from what I read, it would solve many problems we have with mailing
lists.

Surely if Google offers such a service it means that:


   - there is a market demand similar to the needs we have, so the system
   certainly works
   - it should be a safe way, otherwise Google would lose credibility
   - what seems strange to me is that it could be " for free" honestly...
   maybe they are still in the "testing" phase
   - As you said, we need to figure out whether we can do it "individually"
   or we can use "marketing" or "events" emails.

my first feedback :)
Best
Tonia


Tonia Sapia
Marketing and Project Manager
tonia.sapia at fiware.org <charlotte.kotterman at fiware.org>
www.fiware.org
Skype: tonia133
LinkedIn: Tonia Sapia <http://linkedin.com/in/tonia-sapia-a171bb63>
<https://twitter.com/fiware>


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On Mon, 16 Nov 2020 at 14:43, Charlotte Kotterman <
charlotte.kotterman at fiware.org> wrote:

> Dear all,
>
> Please find below some insights into *GMass* <https://www.gmass.co/> for
> mass emailing.
>
> Andrea let me know that Ulrich actually has *the "GMass Standard -
> Monthly" plan* for his own account. I assume this means we have an
> individual account and not a team account - specific to his email. Not sure
> if this plan can be moved, for instance, to another email address. I
> downloaded GMass to have a look at it, but have not synced it to my account
> because I am not sure how we would be using GMass (ie. team email vs.
> individual email). *Some more info about the tool that stood out to me:*
>
>
>    - Free account allows you to send up to 50 contacts (within 24-hour
>    period).
>    - Free accounts still provide reporting information.
>    - GMass allows you to connect to Google Sheets (I think this is
>    probably one of the most useful things for us).
>    - GMass allows you to send personalised emails (so not like in Gmail
>    with BCC). This means that it can add first names to each email.
>    - Provides an optional unsubscribe link at the bottom of your emails.
>    - Campaigns can be sent as new messages to each recipient or as
>    replies to the last conversation with each recipient (ie. Easier follow-ups)
>    - Premium account for individual (ie. 1 email) is 19.95 / month and
>    includes all features. More on pricing here
>    <https://www.gmass.co/pricing>.
>
>
> *Some other thoughts from my side:*
>
>    - Is it confusing to use Gmail and GMass via the same account? From
>    what I have seen the plug in adds a few new buttons.
>    - Which email would we use for this? marketing at fiware.org,
>    events at fiware.org, personal?
>    - *Good to mention:* Under the standard setup, Google imposes a limit
>    of 2,000 sent emails/day for trusted G Suite users (which we are not, as
>    far as I understand), *and 500 emails/day for regular Gmail users*. It
>    seems that with GMass unlimited emailing is possible if/when you connect to
>    an external server. One thing I do not understand 100% is if you have to do
>    this manually, and if this is possible with our current set up. More on
>    that here
>    <https://www.gmass.co/blog/unlimited-mail-merge-sending-gmail/>.
>    - Because we are still using Gmail there is no guarantee the emails
>    will not still go to spam, however, the tool seems to offer a "Spam Solver"
>    to help you optimize your emails. More on that here
>    <https://www.gmass.co/blog/spam-solver-tweaks-emails/>.
>
> Has anyone in the team by any chance used GMass in a previous job? If so,
> I would love to hear your thoughts.
>
> Best,
> Charlotte
>
> Charlotte Kotterman
> Community Manager
> charlotte.kotterman at fiware.org
> www.fiware.org
> Skype: charlotte.kotterman
> <https://twitter.com/fiware>
>
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