[ff-marketing] GMass - Information and Thoughts

Charlotte Kotterman charlotte.kotterman at fiware.org
Tue Nov 17 16:14:16 CET 2020


Hi Tonia, team,

Thanks for your thoughts on this. All in all I think one of the paid
options could be a worthwhile option for us.

We should bear in mind though that there will most likely still be a limit
to the amounts of emails we can send, ie. manage expectations. This is the
difference between GMass and say, Mailman - in Mailman the amount of emails
in the list does not matter. However, we do subscribe people to a list.

That only leaves me with 3 questions, also to discuss with @cristina
brandtstetter <cristina.brandtstetter at fiware.org>:


   - *Which package would we go for?* IMO: There is not a big difference
   between Standard and Premium so I'm leaning towards Premium.
   - Are we OK with the *2000 email limit* per day? More insights here
   <https://www.gmass.co/blog/you-can-now-send-10000-emails-with-gmass-and-gmail/#:~:text=GMass%20will%20automatically%20send%20the,in%20the%20GMass%20Settings%20box.>
   .
   - Which email should we attach the package to? I would suggest an email
   we all have access to as we might need it on several different occasions.


Best,
Charlotte

Charlotte Kotterman
Community Manager
charlotte.kotterman at fiware.org
www.fiware.org
Skype: charlotte.kotterman
<https://twitter.com/fiware>

<https://nexus.lab.fiware.org/fiware.signature>


On Tue, Nov 17, 2020 at 11:25 AM Tonia Sapia <tonia.sapia at fiware.org> wrote:

> Hi Charlotte,
> never used GMass.
>
> But from what I read, it would solve many problems we have with mailing
> lists.
>
> Surely if Google offers such a service it means that:
>
>
>    - there is a market demand similar to the needs we have, so the system
>    certainly works
>    - it should be a safe way, otherwise Google would lose credibility
>    - what seems strange to me is that it could be " for free" honestly...
>    maybe they are still in the "testing" phase
>    - As you said, we need to figure out whether we can do it
>    "individually" or we can use "marketing" or "events" emails.
>
> my first feedback :)
> Best
> Tonia
>
>
> Tonia Sapia
> Marketing and Project Manager
> tonia.sapia at fiware.org <charlotte.kotterman at fiware.org>
> www.fiware.org
> Skype: tonia133
> LinkedIn: Tonia Sapia <http://linkedin.com/in/tonia-sapia-a171bb63>
> <https://twitter.com/fiware>
>
>
> <https://nexus.lab.fiware.org/fiware.signature>
>
>
>
>
>
>
> On Mon, 16 Nov 2020 at 14:43, Charlotte Kotterman <
> charlotte.kotterman at fiware.org> wrote:
>
>> Dear all,
>>
>> Please find below some insights into *GMass* <https://www.gmass.co/> for
>> mass emailing.
>>
>> Andrea let me know that Ulrich actually has *the "GMass Standard -
>> Monthly" plan* for his own account. I assume this means we have an
>> individual account and not a team account - specific to his email. Not sure
>> if this plan can be moved, for instance, to another email address. I
>> downloaded GMass to have a look at it, but have not synced it to my account
>> because I am not sure how we would be using GMass (ie. team email vs.
>> individual email). *Some more info about the tool that stood out to me:*
>>
>>
>>    - Free account allows you to send up to 50 contacts (within 24-hour
>>    period).
>>    - Free accounts still provide reporting information.
>>    - GMass allows you to connect to Google Sheets (I think this is
>>    probably one of the most useful things for us).
>>    - GMass allows you to send personalised emails (so not like in Gmail
>>    with BCC). This means that it can add first names to each email.
>>    - Provides an optional unsubscribe link at the bottom of your emails.
>>    - Campaigns can be sent as new messages to each recipient or as
>>    replies to the last conversation with each recipient (ie. Easier follow-ups)
>>    - Premium account for individual (ie. 1 email) is 19.95 / month and
>>    includes all features. More on pricing here
>>    <https://www.gmass.co/pricing>.
>>
>>
>> *Some other thoughts from my side:*
>>
>>    - Is it confusing to use Gmail and GMass via the same account? From
>>    what I have seen the plug in adds a few new buttons.
>>    - Which email would we use for this? marketing at fiware.org,
>>    events at fiware.org, personal?
>>    - *Good to mention:* Under the standard setup, Google imposes a limit
>>    of 2,000 sent emails/day for trusted G Suite users (which we are not, as
>>    far as I understand), *and 500 emails/day for regular Gmail users*.
>>    It seems that with GMass unlimited emailing is possible if/when you connect
>>    to an external server. One thing I do not understand 100% is if you have to
>>    do this manually, and if this is possible with our current set up. More on
>>    that here
>>    <https://www.gmass.co/blog/unlimited-mail-merge-sending-gmail/>.
>>    - Because we are still using Gmail there is no guarantee the emails
>>    will not still go to spam, however, the tool seems to offer a "Spam Solver"
>>    to help you optimize your emails. More on that here
>>    <https://www.gmass.co/blog/spam-solver-tweaks-emails/>.
>>
>> Has anyone in the team by any chance used GMass in a previous job? If so,
>> I would love to hear your thoughts.
>>
>> Best,
>> Charlotte
>>
>> Charlotte Kotterman
>> Community Manager
>> charlotte.kotterman at fiware.org
>> www.fiware.org
>> Skype: charlotte.kotterman
>> <https://twitter.com/fiware>
>>
>> <https://nexus.lab.fiware.org/fiware.signature>
>>
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