[ff-marketing] Marketing Info: FIWARE Logo Use / Branding Guidlines

[Cristina Brandtstetter]

Dear all,

After recurring discussion on the use of our FIWARE logos (main logos and
family logos), I would like to reconfirm our mainline:

   - we hold to *our Main Logo which is "FIWARE"*
   - we do have a Main Logo variant, which  is "FIWARE Open APIs for Open
   Minds"
   - Our slides / white papers etc should carry the FIWARE logo
   - Where we feel it makes tactically sense, we may use (after agreeing on
   this), the "FIWARE Foundation" logo.
   This can happen in cases where we e.g. want to underline that we are
   legally a Foundation.
   - It is *not *our strategy to use "FIWARE Foundation" for all
   products/communication around our organization and "FIWARE" for the
   technology only.

This info is only about the logo use and branding guidelines, not about
written text (e.g. posts, articles etc...).

Cheers,
Cristina

Cristina Brandtstetter
Chief Marketing Officer
M. +39 3737004468
cristina.brandtstetter at fiware.org
www.fiware.org
<https://twitter.com/fiware>
<https://twitter.com/fiware>



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