[ff-marketing] Marketing Info: FIWARE Logo Use / Branding Guidlines

[Giacomo De Panfilis]

Dear Cristina,

many thanks for this. Sincerely this is something which is quite new for me
since I'm on board. My understanding was that FIWARE is the technology and
the Foundation is the Foundation. So, there is definitely no sense to use
the FIWARE logo on our comms materials.

But again, I'm just a designer as other designer in team.

Many thanks again,

Giacomo De Panfilis
Designer





giacomo.depanfilis at fiware.org
@_gdepa <https://twitter.com/_gdepa>

<https://www.fiware.org/>

<https://nexus.lab.fiware.org/fiware.signature>


On Mon, 29 Mar 2021 at 15:35, Cristina Brandtstetter <
cristina.brandtstetter at fiware.org> wrote:

>
> Dear all,
>
> After recurring discussion on the use of our FIWARE logos (main logos and
> family logos), I would like to reconfirm our mainline:
>
>    - we hold to *our Main Logo which is "FIWARE"*
>    - we do have a Main Logo variant, which  is "FIWARE Open APIs for Open
>    Minds"
>    - Our slides / white papers etc should carry the FIWARE logo
>    - Where we feel it makes tactically sense, we may use (after agreeing
>    on this), the "FIWARE Foundation" logo.
>    This can happen in cases where we e.g. want to underline that we are
>    legally a Foundation.
>    - It is *not *our strategy to use "FIWARE Foundation" for all
>    products/communication around our organization and "FIWARE" for the
>    technology only.
>
> This info is only about the logo use and branding guidelines, not about
> written text (e.g. posts, articles etc...).
>
> Cheers,
> Cristina
>
> Cristina Brandtstetter
> Chief Marketing Officer
> M. +39 3737004468
> cristina.brandtstetter at fiware.org
> www.fiware.org
> <https://twitter.com/fiware>
> <https://twitter.com/fiware>
>
>
>
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