Dear Giacomo, Our online brand guidelines <https://www.fiware.org/wp-content/uploads/2018/05/Visual-Identity-FIWARE_May18.pdf> are valid and give more details. When we write and speak, "FIWARE" can be the FIWARE technology or the FIWARE Foundation. This is usually clearly coming out of context, where it's not, it needs to be explained. In e.g. press releases, of course, as an official statement, the legal forms play a more important role. Our positioning brand and the main logo as of its visualization has been "FIWARE" and still is. Exceptions can overrule this of course e.g. for tactical reasons. Hope that helps, Cristina Cristina Brandtstetter Chief Marketing Officer M. +39 3737004468 cristina.brandtstetter at fiware.org www.fiware.org <https://twitter.com/fiware> <https://twitter.com/fiware> <https://www.fiware.org/events> On Mon, Mar 29, 2021 at 3:47 PM Giacomo De Panfilis < giacomo.depanfilis at fiware.org> wrote: > Dear Cristina, > > many thanks for this. Sincerely this is something which is quite new for > me since I'm on board. My understanding was that FIWARE is the technology > and the Foundation is the Foundation. So, there is definitely no sense to > use the FIWARE logo on our comms materials. > > But again, I'm just a designer as other designer in team. > > Many thanks again, > > Giacomo De Panfilis > Designer > > > > > > giacomo.depanfilis at fiware.org > @_gdepa <https://twitter.com/_gdepa> > > <https://www.fiware.org/> > > <https://nexus.lab.fiware.org/fiware.signature> > > > On Mon, 29 Mar 2021 at 15:35, Cristina Brandtstetter < > cristina.brandtstetter at fiware.org> wrote: > >> >> Dear all, >> >> After recurring discussion on the use of our FIWARE logos (main logos and >> family logos), I would like to reconfirm our mainline: >> >> - we hold to *our Main Logo which is "FIWARE"* >> - we do have a Main Logo variant, which is "FIWARE Open APIs for >> Open Minds" >> - Our slides / white papers etc should carry the FIWARE logo >> - Where we feel it makes tactically sense, we may use (after agreeing >> on this), the "FIWARE Foundation" logo. >> This can happen in cases where we e.g. want to underline that we are >> legally a Foundation. >> - It is *not *our strategy to use "FIWARE Foundation" for all >> products/communication around our organization and "FIWARE" for the >> technology only. >> >> This info is only about the logo use and branding guidelines, not about >> written text (e.g. posts, articles etc...). >> >> Cheers, >> Cristina >> >> Cristina Brandtstetter >> Chief Marketing Officer >> M. +39 3737004468 >> cristina.brandtstetter at fiware.org >> www.fiware.org >> <https://twitter.com/fiware> >> <https://twitter.com/fiware> >> >> >> >> <https://www.fiware.org/events> >> >> >> __________________________________________________________________________________________ >> >> You can get more information about our cookies and privacy policies on >> the following links: >> - https://wiki.fiware.org/FIWARE_Privacy_Policy >> - https://wiki.fiware.org/Cookies_Policy_FIWARE >> >> >> ff-marketing mailing list >> ff-marketing at lists.fiware.org >> >> To unsubscribe from ff-marketing mailing list, go to the information page >> of the list at: >> https://lists.fiware.org/listinfo/ff-marketing >> >> -------------- next part -------------- An HTML attachment was scrubbed... URL: <https://lists.fiware.org/private/ff-marketing/attachments/20210329/3d163b2e/attachment-0001.html>
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