ok, as you want Cristina. No worries, you are the responsible for everything and I'll follow your input :-) As written above, I'm only a designer as other in the marketing team. Ciao, Giacomo De Panfilis Designer giacomo.depanfilis at fiware.org @_gdepa <https://twitter.com/_gdepa> <https://www.fiware.org/> <https://nexus.lab.fiware.org/fiware.signature> On Mon, 29 Mar 2021 at 17:20, Cristina Brandtstetter < cristina.brandtstetter at fiware.org> wrote: > Dear Giacomo, > > Our online brand guidelines > <https://www.fiware.org/wp-content/uploads/2018/05/Visual-Identity-FIWARE_May18.pdf> are > valid and give more details. > > When we write and speak, "FIWARE" can be the FIWARE technology or the > FIWARE Foundation. This is usually clearly coming out of context, where > it's not, it needs to be explained. In e.g. press releases, of course, as > an official statement, the legal forms play a more important role. > Our positioning brand and the main logo as of its visualization has been > "FIWARE" and still is. > Exceptions can overrule this of course e.g. for tactical reasons. > > Hope that helps, > Cristina > > > > > > Cristina Brandtstetter > Chief Marketing Officer > M. +39 3737004468 > cristina.brandtstetter at fiware.org > www.fiware.org > <https://twitter.com/fiware> > <https://twitter.com/fiware> > > > > <https://www.fiware.org/events> > > > > On Mon, Mar 29, 2021 at 3:47 PM Giacomo De Panfilis < > giacomo.depanfilis at fiware.org> wrote: > >> Dear Cristina, >> >> many thanks for this. Sincerely this is something which is quite new for >> me since I'm on board. My understanding was that FIWARE is the technology >> and the Foundation is the Foundation. So, there is definitely no sense to >> use the FIWARE logo on our comms materials. >> >> But again, I'm just a designer as other designer in team. >> >> Many thanks again, >> >> Giacomo De Panfilis >> Designer >> >> >> >> >> >> giacomo.depanfilis at fiware.org >> @_gdepa <https://twitter.com/_gdepa> >> >> <https://www.fiware.org/> >> >> <https://nexus.lab.fiware.org/fiware.signature> >> >> >> On Mon, 29 Mar 2021 at 15:35, Cristina Brandtstetter < >> cristina.brandtstetter at fiware.org> wrote: >> >>> >>> Dear all, >>> >>> After recurring discussion on the use of our FIWARE logos (main logos >>> and family logos), I would like to reconfirm our mainline: >>> >>> - we hold to *our Main Logo which is "FIWARE"* >>> - we do have a Main Logo variant, which is "FIWARE Open APIs for >>> Open Minds" >>> - Our slides / white papers etc should carry the FIWARE logo >>> - Where we feel it makes tactically sense, we may use (after >>> agreeing on this), the "FIWARE Foundation" logo. >>> This can happen in cases where we e.g. want to underline that we are >>> legally a Foundation. >>> - It is *not *our strategy to use "FIWARE Foundation" for all >>> products/communication around our organization and "FIWARE" for the >>> technology only. >>> >>> This info is only about the logo use and branding guidelines, not about >>> written text (e.g. posts, articles etc...). >>> >>> Cheers, >>> Cristina >>> >>> Cristina Brandtstetter >>> Chief Marketing Officer >>> M. +39 3737004468 >>> cristina.brandtstetter at fiware.org >>> www.fiware.org >>> <https://twitter.com/fiware> >>> <https://twitter.com/fiware> >>> >>> >>> >>> <https://www.fiware.org/events> >>> >>> >>> __________________________________________________________________________________________ >>> >>> You can get more information about our cookies and privacy policies on >>> the following links: >>> - https://wiki.fiware.org/FIWARE_Privacy_Policy >>> - https://wiki.fiware.org/Cookies_Policy_FIWARE >>> >>> >>> ff-marketing mailing list >>> ff-marketing at lists.fiware.org >>> >>> To unsubscribe from ff-marketing mailing list, go to the information >>> page of the list at: >>> https://lists.fiware.org/listinfo/ff-marketing >>> >>> -------------- next part -------------- An HTML attachment was scrubbed... URL: <https://lists.fiware.org/private/ff-marketing/attachments/20210329/fe6eab2d/attachment.html>
You can get more information about our cookies and privacy policies clicking on the following links: Privacy policy Cookies policy