It's fully aligned with Ulrich and Dario as well. Thanks Cristina Cristina Brandtstetter Chief Marketing Officer M. +39 3737004468 cristina.brandtstetter at fiware.org www.fiware.org <https://twitter.com/fiware> <https://twitter.com/fiware> <https://www.fiware.org/events> On Mon, Mar 29, 2021 at 5:27 PM Giacomo De Panfilis < giacomo.depanfilis at fiware.org> wrote: > ok, as you want Cristina. > > No worries, you are the responsible for everything and I'll follow your > input :-) > > As written above, I'm only a designer as other in the marketing team. > > Ciao, > > Giacomo De Panfilis > Designer > > > > > > giacomo.depanfilis at fiware.org > @_gdepa <https://twitter.com/_gdepa> > > <https://www.fiware.org/> > > <https://nexus.lab.fiware.org/fiware.signature> > > > On Mon, 29 Mar 2021 at 17:20, Cristina Brandtstetter < > cristina.brandtstetter at fiware.org> wrote: > >> Dear Giacomo, >> >> Our online brand guidelines >> <https://www.fiware.org/wp-content/uploads/2018/05/Visual-Identity-FIWARE_May18.pdf> are >> valid and give more details. >> >> When we write and speak, "FIWARE" can be the FIWARE technology or the >> FIWARE Foundation. This is usually clearly coming out of context, where >> it's not, it needs to be explained. In e.g. press releases, of course, as >> an official statement, the legal forms play a more important role. >> Our positioning brand and the main logo as of its visualization has been >> "FIWARE" and still is. >> Exceptions can overrule this of course e.g. for tactical reasons. >> >> Hope that helps, >> Cristina >> >> >> >> >> >> Cristina Brandtstetter >> Chief Marketing Officer >> M. +39 3737004468 >> cristina.brandtstetter at fiware.org >> www.fiware.org >> <https://twitter.com/fiware> >> <https://twitter.com/fiware> >> >> >> >> <https://www.fiware.org/events> >> >> >> >> On Mon, Mar 29, 2021 at 3:47 PM Giacomo De Panfilis < >> giacomo.depanfilis at fiware.org> wrote: >> >>> Dear Cristina, >>> >>> many thanks for this. Sincerely this is something which is quite new for >>> me since I'm on board. My understanding was that FIWARE is the technology >>> and the Foundation is the Foundation. So, there is definitely no sense to >>> use the FIWARE logo on our comms materials. >>> >>> But again, I'm just a designer as other designer in team. >>> >>> Many thanks again, >>> >>> Giacomo De Panfilis >>> Designer >>> >>> >>> >>> >>> >>> giacomo.depanfilis at fiware.org >>> @_gdepa <https://twitter.com/_gdepa> >>> >>> <https://www.fiware.org/> >>> >>> <https://nexus.lab.fiware.org/fiware.signature> >>> >>> >>> On Mon, 29 Mar 2021 at 15:35, Cristina Brandtstetter < >>> cristina.brandtstetter at fiware.org> wrote: >>> >>>> >>>> Dear all, >>>> >>>> After recurring discussion on the use of our FIWARE logos (main logos >>>> and family logos), I would like to reconfirm our mainline: >>>> >>>> - we hold to *our Main Logo which is "FIWARE"* >>>> - we do have a Main Logo variant, which is "FIWARE Open APIs for >>>> Open Minds" >>>> - Our slides / white papers etc should carry the FIWARE logo >>>> - Where we feel it makes tactically sense, we may use (after >>>> agreeing on this), the "FIWARE Foundation" logo. >>>> This can happen in cases where we e.g. want to underline that we >>>> are legally a Foundation. >>>> - It is *not *our strategy to use "FIWARE Foundation" for all >>>> products/communication around our organization and "FIWARE" for the >>>> technology only. >>>> >>>> This info is only about the logo use and branding guidelines, not about >>>> written text (e.g. posts, articles etc...). >>>> >>>> Cheers, >>>> Cristina >>>> >>>> Cristina Brandtstetter >>>> Chief Marketing Officer >>>> M. +39 3737004468 >>>> cristina.brandtstetter at fiware.org >>>> www.fiware.org >>>> <https://twitter.com/fiware> >>>> <https://twitter.com/fiware> >>>> >>>> >>>> >>>> <https://www.fiware.org/events> >>>> >>>> >>>> __________________________________________________________________________________________ >>>> >>>> You can get more information about our cookies and privacy policies on >>>> the following links: >>>> - https://wiki.fiware.org/FIWARE_Privacy_Policy >>>> - https://wiki.fiware.org/Cookies_Policy_FIWARE >>>> >>>> >>>> ff-marketing mailing list >>>> ff-marketing at lists.fiware.org >>>> >>>> To unsubscribe from ff-marketing mailing list, go to the information >>>> page of the list at: >>>> https://lists.fiware.org/listinfo/ff-marketing >>>> >>>> -------------- next part -------------- An HTML attachment was scrubbed... URL: <https://lists.fiware.org/private/ff-marketing/attachments/20210329/eae98a70/attachment-0001.html>
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