[ff-marketing] Marketing Info: FIWARE Logo Use / Branding Guidlines

Giacomo De Panfilis giacomo.depanfilis at fiware.org
Mon Mar 29 17:33:05 CEST 2021


Sì sì, happy for this further explanation. Again, you are my boss, so who I
need to satisfy is you. Then what Ulrich or Dario think it is not my
responsibility.

Giacomo De Panfilis
Designer





giacomo.depanfilis at fiware.org
@_gdepa <https://twitter.com/_gdepa>

<https://www.fiware.org/>

<https://nexus.lab.fiware.org/fiware.signature>


On Mon, 29 Mar 2021 at 17:28, Cristina Brandtstetter <
cristina.brandtstetter at fiware.org> wrote:

> It's fully aligned with Ulrich and Dario as well.
>
> Thanks
> Cristina
> Cristina Brandtstetter
> Chief Marketing Officer
> M. +39 3737004468
> cristina.brandtstetter at fiware.org
> www.fiware.org
> <https://twitter.com/fiware>
> <https://twitter.com/fiware>
>
>
>
> <https://www.fiware.org/events>
>
>
>
> On Mon, Mar 29, 2021 at 5:27 PM Giacomo De Panfilis <
> giacomo.depanfilis at fiware.org> wrote:
>
>> ok, as you want Cristina.
>>
>> No worries, you are the responsible for everything and I'll follow your
>> input :-)
>>
>> As written above, I'm only a designer as other in the marketing team.
>>
>> Ciao,
>>
>> Giacomo De Panfilis
>> Designer
>>
>>
>>
>>
>>
>> giacomo.depanfilis at fiware.org
>> @_gdepa <https://twitter.com/_gdepa>
>>
>> <https://www.fiware.org/>
>>
>> <https://nexus.lab.fiware.org/fiware.signature>
>>
>>
>> On Mon, 29 Mar 2021 at 17:20, Cristina Brandtstetter <
>> cristina.brandtstetter at fiware.org> wrote:
>>
>>> Dear Giacomo,
>>>
>>> Our online brand guidelines
>>> <https://www.fiware.org/wp-content/uploads/2018/05/Visual-Identity-FIWARE_May18.pdf> are
>>> valid and give more details.
>>>
>>> When we write and speak, "FIWARE" can be the FIWARE technology or the
>>> FIWARE Foundation. This is usually clearly coming out of context, where
>>> it's not, it needs to be explained. In e.g. press releases, of course, as
>>> an official statement, the legal forms play a more important role.
>>> Our positioning brand and the main logo as of its visualization has been
>>> "FIWARE" and still is.
>>> Exceptions can overrule this of course e.g. for tactical reasons.
>>>
>>> Hope that helps,
>>> Cristina
>>>
>>>
>>>
>>>
>>>
>>> Cristina Brandtstetter
>>> Chief Marketing Officer
>>> M. +39 3737004468
>>> cristina.brandtstetter at fiware.org
>>> www.fiware.org
>>> <https://twitter.com/fiware>
>>> <https://twitter.com/fiware>
>>>
>>>
>>>
>>> <https://www.fiware.org/events>
>>>
>>>
>>>
>>> On Mon, Mar 29, 2021 at 3:47 PM Giacomo De Panfilis <
>>> giacomo.depanfilis at fiware.org> wrote:
>>>
>>>> Dear Cristina,
>>>>
>>>> many thanks for this. Sincerely this is something which is quite new
>>>> for me since I'm on board. My understanding was that FIWARE is the
>>>> technology and the Foundation is the Foundation. So, there is definitely no
>>>> sense to use the FIWARE logo on our comms materials.
>>>>
>>>> But again, I'm just a designer as other designer in team.
>>>>
>>>> Many thanks again,
>>>>
>>>> Giacomo De Panfilis
>>>> Designer
>>>>
>>>>
>>>>
>>>>
>>>>
>>>> giacomo.depanfilis at fiware.org
>>>> @_gdepa <https://twitter.com/_gdepa>
>>>>
>>>> <https://www.fiware.org/>
>>>>
>>>> <https://nexus.lab.fiware.org/fiware.signature>
>>>>
>>>>
>>>> On Mon, 29 Mar 2021 at 15:35, Cristina Brandtstetter <
>>>> cristina.brandtstetter at fiware.org> wrote:
>>>>
>>>>>
>>>>> Dear all,
>>>>>
>>>>> After recurring discussion on the use of our FIWARE logos (main logos
>>>>> and family logos), I would like to reconfirm our mainline:
>>>>>
>>>>>    - we hold to *our Main Logo which is "FIWARE"*
>>>>>    - we do have a Main Logo variant, which  is "FIWARE Open APIs for
>>>>>    Open Minds"
>>>>>    - Our slides / white papers etc should carry the FIWARE logo
>>>>>    - Where we feel it makes tactically sense, we may use (after
>>>>>    agreeing on this), the "FIWARE Foundation" logo.
>>>>>    This can happen in cases where we e.g. want to underline that we
>>>>>    are legally a Foundation.
>>>>>    - It is *not *our strategy to use "FIWARE Foundation" for all
>>>>>    products/communication around our organization and "FIWARE" for the
>>>>>    technology only.
>>>>>
>>>>> This info is only about the logo use and branding guidelines, not
>>>>> about written text (e.g. posts, articles etc...).
>>>>>
>>>>> Cheers,
>>>>> Cristina
>>>>>
>>>>> Cristina Brandtstetter
>>>>> Chief Marketing Officer
>>>>> M. +39 3737004468
>>>>> cristina.brandtstetter at fiware.org
>>>>> www.fiware.org
>>>>> <https://twitter.com/fiware>
>>>>> <https://twitter.com/fiware>
>>>>>
>>>>>
>>>>>
>>>>> <https://www.fiware.org/events>
>>>>>
>>>>>
>>>>> __________________________________________________________________________________________
>>>>>
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>>>>>
>>>>>
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>>>>>
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