[Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Angeles Tejado angeles.tejado at ogilvy.com
Mon Feb 23 08:33:57 CET 2015


Hello all,

My name is Angeles and I'm in charge of the FIWARE Press Office
coordination.

The following are the proposed action items of the communication plans for
the FIWARE Announce. As Belen Kayser already said. We can set up a call
next wednesday to review all this.

1.- From your side (companies) to send later tomorrow afternoon the final
text of the announcement/release (from the initial draft shared by Juanjo).

2.- From your side (companies), availability of spokespeople for
interviews. We’d like to set up interviews next Monday 2nd. We should need
availability of representatives of your respective companies for A.-
Presentation to the press if required (Tuesday 3rd), B.- Press office
interview for 4yfn report (Monday 2nd) – Could you please
confirm/update/complete following names? Marieta Rivero (Telefónica),
Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu
(AtoS).

3. Companies involved should publish a blog post, news or press releases on
respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy will
send the initial template (later next Thursday 26th afternoon).

4.- Coordinated action in RRSS. Ogilvy will send guidelines later this week
(Friday 27th).

5.- Ogilvy will work in the Press Kit with a Press Release (echo of your
own press releases) that will also focus on the necessity of of a
Public-Private collaboration to anticipate the Open & Agile initiative for
Smart Cities. The initial idea is to share the press kit and release with
the press next wednesday 3rd or thursday 4th (TBD1).

6.- Possibility or recording some previous material from your side just in
case any of the top executives is not available at 4yfn, i.e.: Marieta
Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele
(Engineering), Huber Tardieu (AtoS).

7.- Last but not least... We think that to get press involved would be
extremely *important* to add/introduce this announce into
@Orange/@Telefónica top executives speeches at MWC

We will try to spark the interest of 4yfn media partners but will
appreciate if you can get support from your respective Press Offices.

TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on 7.-
we are managing two dates for the press release (March 3rd and 4th). We
must also get in contact today with the content & press coordinators on the
4yfn organization and see what is the best option to reach the press. We'll
come back with news asap.

Finally, please find enclosed the excel sheet with the Press Office
Contacts. I've added all the team but I will be (with Belén) your main
contact before and during the event.

Looking forward to your response.

-- 
Regards,

Angeles Tejado
Coordinator, FIWARE Press Office
OgilvyOne Worldwide Madrid
Office: +34-91-4512179
Cell: +34-608508873
E-mail: angeles.tejado at ogilvy.com

-- 


 

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