[Fiware-comm-mwc] R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Lidia Fiorini lidia.fiorini at eng.it
Fri Feb 27 15:54:08 CET 2015


Ok, thanks.

I noticed that the date on the press release is March 4
is this correct?

Regards,

Lidia

 

 

 





Lidia Fiorini
Direzione Comunicazione e Immagine Aziendale
lidia.fiorini at eng.it

Engineering 
Via San Martino della Battaglia, 56 - 00185 Roma
Tel. +39-06.49201559
Mob. +39-346.7430556
Fax +39-06.49201330
www.eng.it

 

 

  _____  

Da: fiware-comm-mwc-bounces at lists.fi-ware.org
[mailto:fiware-comm-mwc-bounces at lists.fi-ware.org] Per conto di Belén Kayser
Inviato: 27 February 2015 15:36
A: RAQUEL ROJO SANCHEZ
Cc: Miriam Bajo; Pablo Honrubia; fiware-comm-mwc at lists.fi-ware.org
Oggetto: Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC
(and 4yfn startup related event)

 

Dear all,

 

Here I share with you the press release that will be distributed on tuesdat
at 4YFN

 

Best 




Belén Kayser

Social Media & Communications

OgilvyOne Worldwide Madrid

Cell phone: +34 620 63 97 15

Office: +34 91 451 22 04

E-mail:  <mailto:belen.kayser at ogilvy.com> belen.kayser at ogilvy.com

Twitter:  <http://twitter.com/missbkayser> @missbkayser

 

 

 
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On Tue, Feb 24, 2015 at 11:12 AM, RAQUEL ROJO SANCHEZ
<raquel.rojosanchez at telefonica.com> wrote:

Dear all:

 

My name is Raquel Rojo and I belong to the Department of Corporate
Communication in Telefónica, working in Juan Carlos Fernández Galindo’s
team. We have no problem to launch the press release but I would greatly
appreciate if we send February 5, like other communication actions. The days
before, we have several announcements.

 

On the other hand, today or tomorrow I will send a quote from Telefónica to
the press release.

 

Yours sincerely

 

cid:image001.png at 01CF6F51.8CE92F00

 

Raquel Rojo Sánchez

Dirección de Comunicación Corporativa y Marketing Institucional 

Distrito Telefónica – Ed. Central, Planta 2ª, Rda. de la Comunicación s/n,
28050 Madrid, España / Spain
raquel.rojosanchez at telefonica.com | www.telefonica.com
<http://www.telefonica.com/> 

 

 

De: fiware-comm-mwc-bounces at lists.fi-ware.org
[mailto:fiware-comm-mwc-bounces at lists.fi-ware.org] En nombre de Angeles
Tejado
Enviado el: lunes, 23 de febrero de 2015 20:44
Para: fiware-comm-mwc at lists.fi-ware.org
CC: Miriam Bajo; Pablo Honrubia
Asunto: Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC
(and 4yfn startup related event)

 

Thanks a lot Vanessa :)

 

I understand that there should be quotes from all 4 companies to be added to
the press release.

 

Hope to get this information from you all.

 

Regards.

 

2015-02-23 17:52 GMT+01:00 <vanessa.clarke at orange.com>:

Dear all

 

Patrice Slupowski is available for interviews next Monday between 12 – 1pm,
or between 1.30 – 2.00pm. 

 

Proposed Orange quote: 

 

"There is an incredible opportunity for European cities to take advantage of
open solutions and a wide community of developers, to quickly bring digital
services and innovations to their citizens," commented Patrice Slupowski,
vice president, Digital Innovation, Orange. 

 

 

 

Cheers

Vanessa

 

 

Vanessa Clarke

Director of External Communications

 

From: fiware-comm-mwc-bounces at lists.fi-ware.org
[mailto:fiware-comm-mwc-bounces at lists.fi-ware.org] On Behalf Of Angeles
Tejado
Sent: 23 February 2015 07:34
To: fiware-comm-mwc at lists.fi-ware.org
Cc: Miriam Bajo; Pablo Honrubia; JUAN JOSE HIERRO SUREDA
Subject: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and
4yfn startup related event)

 

Hello all,

My name is Angeles and I'm in charge of the FIWARE Press Office
coordination.

The following are the proposed action items of the communication plans for
the FIWARE Announce. As Belen Kayser already said. We can set up a call next
wednesday to review all this.

1.- From your side (companies) to send later tomorrow afternoon the final
text of the announcement/release (from the initial draft shared by Juanjo).

2.- From your side (companies), availability of spokespeople for interviews.
We’d like to set up interviews next Monday 2nd. We should need availability
of representatives of your respective companies for A.- Presentation to the
press if required (Tuesday 3rd), B.- Press office interview for 4yfn report
(Monday 2nd) – Could you please confirm/update/complete following names?
Marieta Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele
(Engineering), Huber Tardieu (AtoS).  

3. Companies involved should publish a blog post, news or press releases on
respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy will
send the initial template (later next Thursday 26th afternoon).

4.- Coordinated action in RRSS. Ogilvy will send guidelines later this week
(Friday 27th).

5.- Ogilvy will work in the Press Kit with a Press Release (echo of your own
press releases) that will also focus on the necessity of of a Public-Private
collaboration to anticipate the Open & Agile initiative for Smart Cities.
The initial idea is to share the press kit and release with the press next
wednesday 3rd or thursday 4th (TBD1).

6.- Possibility or recording some previous material from your side just in
case any of the top executives is not available at 4yfn, i.e.: Marieta
Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele (Engineering),
Huber Tardieu (AtoS).  

7.- Last but not least... We think that to get press involved would be
extremely important to add/introduce this announce into @Orange/@Telefónica
top executives speeches at MWC

We will try to spark the interest of 4yfn media partners but will appreciate
if you can get support from your respective Press Offices.

TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on 7.-
we are managing two dates for the press release (March 3rd and 4th). We must
also get in contact today with the content & press coordinators on the 4yfn
organization and see what is the best option to reach the press. We'll come
back with news asap.

 

Finally, please find enclosed the excel sheet with the Press Office
Contacts. I've added all the team but I will be (with Belén) your main
contact before and during the event.

 

Looking forward to your response.

 

-- 

Regards,

 

Angeles Tejado

Coordinator, FIWARE Press Office

OgilvyOne Worldwide Madrid

Office: +34-91-4512179 <tel:%2B34-91-4512179> 

Cell: +34-608508873 <tel:%2B34-608508873> 

E-mail: angeles.tejado at ogilvy.com

 

 

 
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-- 

Saludos/Regards,

 

Angeles Tejado

Account Supervisor

OgilvyOne Worldwide Madrid

Office: +34-91-4512179 <tel:%2B34-91-4512179> 

Cell: +34-608508873 <tel:%2B34-608508873> 

E-mail: angeles.tejado at ogilvy.com

 

 

 
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