[Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

[Belén Kayser]

Thanks a lot! It is indeed the 3rd!

*Belén Kayser*
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04
E-mail: *belen.kayser at ogilvy.com <belen.kayser at ogilvy.com>*
Twitter: @missbkayser <http://twitter.com/missbkayser>



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On Fri, Feb 27, 2015 at 3:54 PM, Lidia Fiorini <lidia.fiorini at eng.it> wrote:

>      Ok, thanks.
>
> I noticed that the date on the press release is March 4…is this correct?
>
> Regards,
>
> Lidia
>
>
>
>
>
>
>
>
>
>  *Lidia Fior**ini*
> Direzione Comunicazione e Immagine Aziendale
> lidia.fiorini at eng.it
>
>
> *Engineering *Via San Martino della Battaglia, 56 - 00185 Roma
> Tel. +39-06.49201559
> Mob. +39-346.7430556
> Fax +39-06.49201330
> www.eng.it
>
>
>
>
>  ------------------------------
>
> *Da:* fiware-comm-mwc-bounces at lists.fi-ware.org [mailto:
> fiware-comm-mwc-bounces at lists.fi-ware.org] *Per conto di *Belén Kayser
> *Inviato:* 27 February 2015 15:36
> *A:* RAQUEL ROJO SANCHEZ
> *Cc:* Miriam Bajo; Pablo Honrubia; fiware-comm-mwc at lists.fi-ware.org
> *Oggetto:* Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the
> MWC (and 4yfn startup related event)
>
>
>
> Dear all,
>
>
>
> Here I share with you the press release that will be distributed on
> tuesdat at 4YFN
>
>
>
> Best
>
>
>    *Belén Kayser*
>
> Social Media & Communications
>
> OgilvyOne Worldwide Madrid
>
> Cell phone: +34 620 63 97 15
>
> Office: +34 91 451 22 04
>
> E-mail: *belen.kayser at ogilvy.com <belen.kayser at ogilvy.com>*
>
> Twitter: @missbkayser <http://twitter.com/missbkayser>
>
>
>
>
>
>
> Privileged/Confidential Information may be contained in this message. If
> you are not the addressee indicated in this message, you should destroy
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> corporate responsibility policies, please refer to WPP's website.
>
>
>
> On Tue, Feb 24, 2015 at 11:12 AM, RAQUEL ROJO SANCHEZ <
> raquel.rojosanchez at telefonica.com> wrote:
>
> Dear all:
>
>
>
> My name is Raquel Rojo and I belong to the Department of Corporate
> Communication in Telefónica, working in Juan Carlos Fernández Galindo’s
> team. We have no problem to launch the press release but I would greatly
> appreciate if we send February 5, like other communication actions. The
> days before, we have several announcements.
>
>
>
> On the other hand, today or tomorrow I will send a quote from Telefónica
> to the press release.
>
>
>
> Yours sincerely
>
>
>
> [image: cid:image001.png at 01CF6F51.8CE92F00]
>
>
>
> *Raquel Rojo Sánchez*
>
> *Dirección de Comunicación Corporativa y Marketing Institucional*
>
> Distrito Telefónica – Ed. Central, Planta 2ª, Rda. de la Comunicación s/n,
> 28050 Madrid, España / Spain
> raquel.rojosanchez at telefonica.com | www.telefonica.com
>
>
>
>
>
> *De:* fiware-comm-mwc-bounces at lists.fi-ware.org [mailto:
> fiware-comm-mwc-bounces at lists.fi-ware.org] *En nombre de *Angeles Tejado
> *Enviado el:* lunes, 23 de febrero de 2015 20:44
> *Para:* fiware-comm-mwc at lists.fi-ware.org
> *CC:* Miriam Bajo; Pablo Honrubia
> *Asunto:* Re: [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the
> MWC (and 4yfn startup related event)
>
>
>
> Thanks a lot Vanessa :)
>
>
>
> I understand that there should be quotes from all 4 companies to be added
> to the press release.
>
>
>
> Hope to get this information from you all.
>
>
>
> Regards.
>
>
>
> 2015-02-23 17:52 GMT+01:00 <vanessa.clarke at orange.com>:
>
> Dear all
>
>
>
> Patrice Slupowski is available for interviews next Monday between 12 –
> 1pm, or between 1.30 – 2.00pm.
>
>
>
> Proposed Orange quote:
>
>
>
> "There is an incredible opportunity for European cities to take advantage
> of open solutions and a wide community of developers, to quickly bring
> digital services and innovations to their citizens," commented Patrice
> Slupowski, vice president, Digital Innovation, Orange.
>
>
>
>
>
>
>
> Cheers
>
> Vanessa
>
>
>
>
>
> Vanessa Clarke
>
> Director of External Communications
>
>
>
> *From:* fiware-comm-mwc-bounces at lists.fi-ware.org [mailto:
> fiware-comm-mwc-bounces at lists.fi-ware.org] *On Behalf Of *Angeles Tejado
> *Sent:* 23 February 2015 07:34
> *To:* fiware-comm-mwc at lists.fi-ware.org
> *Cc:* Miriam Bajo; Pablo Honrubia; JUAN JOSE HIERRO SUREDA
> *Subject:* [Fiware-comm-mwc] Comms Plan - FIWARE announcement at the MWC
> (and 4yfn startup related event)
>
>
>
> Hello all,
>
> My name is Angeles and I'm in charge of the FIWARE Press Office
> coordination.
>
> The following are the proposed action items of the communication plans for
> the FIWARE Announce. As Belen Kayser already said. We can set up a call
> next wednesday to review all this.
>
> 1.- From your side (companies) to send later tomorrow afternoon the final
> text of the announcement/release (from the initial draft shared by Juanjo).
>
> 2.- From your side (companies), availability of spokespeople for
> interviews. We’d like to set up interviews next Monday 2nd. We should need
> availability of representatives of your respective companies for A.-
> Presentation to the press if required (Tuesday 3rd), B.- Press office
> interview for 4yfn report (Monday 2nd) – Could you please
> confirm/update/complete following names? Marieta Rivero (Telefónica),
> Patrice Slupwoski (Orange), Orazio Viele (Engineering), Huber Tardieu
> (AtoS).
>
> 3. Companies involved should publish a blog post, news or press releases
> on respective websites (Wednesday 3rd, Thursday 4th March - TBD1). Ogilvy
> will send the initial template (later next Thursday 26th afternoon).
>
> 4.- Coordinated action in RRSS. Ogilvy will send guidelines later this
> week (Friday 27th).
>
> 5.- Ogilvy will work in the Press Kit with a Press Release (echo of your
> own press releases) that will also focus on the necessity of of a
> Public-Private collaboration to anticipate the Open & Agile initiative for
> Smart Cities. The initial idea is to share the press kit and release with
> the press next wednesday 3rd or thursday 4th (TBD1).
>
> 6.- Possibility or recording some previous material from your side just in
> case any of the top executives is not available at 4yfn, i.e.: Marieta
> Rivero (Telefónica), Patrice Slupwoski (Orange), Orazio Viele
> (Engineering), Huber Tardieu (AtoS).
>
> 7.- Last but not least... We think that to get press involved would be
> extremely *important* to add/introduce this announce into
> @Orange/@Telefónica top executives speeches at MWC
>
> We will try to spark the interest of 4yfn media partners but will
> appreciate if you can get support from your respective Press Offices.
>
> TBD1: Regarding the Announce at 4yfn/MWC and pending upon your input on
> 7.- we are managing two dates for the press release (March 3rd and 4th). We
> must also get in contact today with the content & press coordinators on the
> 4yfn organization and see what is the best option to reach the press. We'll
> come back with news asap.
>
>
>
> Finally, please find enclosed the excel sheet with the Press Office
> Contacts. I've added all the team but I will be (with Belén) your main
> contact before and during the event.
>
>
>
> Looking forward to your response.
>
>
>
> --
>
> Regards,
>
>
>
> Angeles Tejado
>
> Coordinator, FIWARE Press Office
>
> OgilvyOne Worldwide Madrid
>
> Office: +34-91-4512179
>
> Cell: +34-608508873
>
> E-mail: angeles.tejado at ogilvy.com
>
>
>
>
>
>
>
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> --
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> Saludos/Regards,
>
>
>
> Angeles Tejado
>
> Account Supervisor
>
> OgilvyOne Worldwide Madrid
>
> Office: +34-91-4512179
>
> Cell: +34-608508873
>
> E-mail: angeles.tejado at ogilvy.com
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