Fine with me what about 10.00? Jacques Le 13/11/2013 09:55, Cecchi Maurizio a écrit : > > Dear all, > > regarding this matter I would suggest to have an audioConf tomorrow in > order to decide together the best solution, > > I will be available from 10.00 to 16.30 > > regards > > Maurizio > > *Da:*fiware-fiops-filab-bounces at lists.fi-ware.eu > [mailto:fiware-fiops-filab-bounces at lists.fi-ware.eu] *Per conto di > *Jacques Magen (InterInnov) > *Inviato:* mercoledì 13 novembre 2013 09:45 > *A:* Juanjo Hierro; fiware-fiops-filab at lists.fi-ware.eu > *Oggetto:* Re: [Fiware-fiops-filab] Messages to be delivered regarding > FI-WARE/FI-OPS/FI-LAB brands > > Dear Juanjo, > > We thank you for your effort to come up in time with a common solution > for the stand. As we already told you we have already our own material > i.e. poster and leaflets. From our perspective they are quite > complementary to what you propose: our poster (attached) can be > displayed along the one you suggest in your slide 3 "Infographic about > FI-LAB for Smart Cities" (our poster is size A0) -or somewhere else. > > The only concern we have is the slide 2 "the wall with the mosaic" > which is a little too much FI-WARE oriented. I would suggest that > Ogilvy could work with Miguel Alarcon from Martel in cc to make sure > that the wall and the logos are designed in a way that it can look at > the same time like FI-WARE design and like XIFI design (not sure how > to do that but they should know better). "FI-LAB" as a "title" for the > stand is fine (we are referring to FI-LAB in our leaflets as well). > > Concerning the large screen we have ordered one already; with such a > large booth maybe we could accommodate for two screens and display in > parallel on the two screens information and videos from both projects > (as already said we have a video, a presentation, and also the XiPi > demo). But maybe Ogilvy has another idea? > > Best regards, > > Jacques (and all the XIFI team working on this) > > -- > > Jacques Magen > > *jmagen at interinnov.eu <mailto:jmagen at interinnov.eu>* > > Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41 > > www.interinnov.eu <http://www.interinnov.eu> > > Twitter: @interinnov_eu <http://twitter.com/interinnov_eu> > > Skype: jacques.magen > > Le 13/11/2013 03:18, Juanjo Hierro a écrit : > > Hi Jacques and the rest, > > I know that we face a tight time frame but I believe that it is > worth to give it a try in order to be able to end up with a stand > that looks as homogeneous as possible. I believe that the > solution is not to go for a "XiFi corner" ... we have to go for a > more integrated stand. > > Please find attached a powerpoint with the layout of the stand > and how I would propose "dressing it" with in a way that both > projects can feel comfortable with. Essentially, the proposal can > be summarized as follows: > > * Print an infographic about FI-LAB and Smart Cities that can > cover one of the walls (2x3 squares). This is rather neutral > since FI-LAB is the brand which is not so clearly bound to any > project and indeed the more appealing messages we can > delivered at the Expo are about FI-LAB. > * Create a mosaic with the three brands in the wall (4x3 > squares) where we would place the plasma TV. This should be > also rather neutral since we are positioning the three brands > at the same level. I hope we can agree to share this TV to > display videos produced by the two projects. > * Use FI-LAB as the brand to title the stand (top banners of the > stand). > * Use FI-LAB as the brand to dress the reception desk > > > I did ask Ogilvy to come with a specific proposal for the > infographic that we can share and discuss, hopefully being able to > reach a quick agreement. You can find it in the enclosed > powerpoint. I have some minor comments for some paragraphs, but > I wanted to share it already with you because I believe is rather > close to something that can work. > > The icons in the FI-LAB and FI-OPS logos are just something I > created quickly ... I also asked Ogilvy for some proposal and it's > fine that you propose them as well, particularly for FI-OPS. > > We are working about the design of another infographic > elaborating on the meaning of the three brands. We may not be > able to generate it on time but we will try to make it asap and > share it with you to gather your feedback. Maybe it is not > feasible to get it printed on any of the walls, but we can bring > it in a portable vertical banner ... > > Hope it works. Your feedback is welcome. > > Cheers, > > -- Juanjo > > > > > On 12/11/13 12:23, Jacques Magen (InterInnov) wrote: > > Dear Juanjo and all, > > I would like to make sure that we split the two following issues: > > 1) The general discussion about branding; > 2) The specific logistics around the Smart City Expo. > > My purpose is to discuss in this message only issue #2; issue > #1 is under the responsibility of Maurizio (within XIFI). > > What we agreed with Nuria last week in Vilnius concerning the > Expo is the following: considering the tight time frame and > the fact that we in XIFI have already prepared specific > material for this Expo and ordered specific material in > addition to our stand (see below and attached), we will take > our place in the FI-WARE stand, share PR material with you > (leaflets + posters) and welcome FI-WARE materiel so that the > stand looks like one. We will have our "XIFI corner" with the > large screen and the posters. In our material FI-LAB is > explicitly mentioned already. We will show on the 42" screen > the following: a specific XIFI video targeting smart cities; a > generic presentation; and the XiPi demo whenever relevant > -please note that FI-LAB is now included in XiPi (it will > become visible this week). We can of course show also > FI-WARE/FI-LAB video(s) and presentations if needed, and we > can provide you with our video material if you have other > large screens available. > > The next thing is to know *who is in charge of the stand*, for > the last logistics issue. *Please send us asap the contact > coordinates* (is it someone from Ogilvy?). We need the > following in particular: > > - What is the booth location and number -we need this to go > there and also to advertise this week. > - We need to discuss the arrangements on the stand to make > sure where we set up everything. > - We need the 10 exhibition passes (see XIFI list of > participants below). > > Thank you in advance and best regards, > > Jacques > > === > *XIFI participants:* > > Monique Calisti; Miguel Alarcón; Giulia Pastor; Eduard > Escalona; Roberto Gavazzi; Jose Gonzalez; Joan A. Garcia; > Andrea Rossi; Fernando Garcia. > > monique.calisti at martel-consulting.ch > <mailto:monique.calisti at martel-consulting.ch>; > miguel.alarcon at martel-consulting.ch > <mailto:miguel.alarcon at martel-consulting.ch>; > gpastor at interinnov.eu <mailto:gpastor at interinnov.eu>; > eduard.escalona at i2cat.net <mailto:eduard.escalona at i2cat.net>; > roberto.gavazzi at telecomitalia.it > <mailto:roberto.gavazzi at telecomitalia.it>; jge at gatv.ssr.upm.es > <mailto:jge at gatv.ssr.upm.es>; > joan.antoni.garcia at i2cat.net > <mailto:joan.antoni.garcia at i2cat.net>; andrea.rossi at atos.net > <mailto:andrea.rossi at atos.net>; fgp at gatv.ssr.upm.es > <mailto:fgp at gatv.ssr.upm.es> > > *Shopping list (attached):* > > * 42" PLASMA SCREEN + DVD (region 2), ID: 509117 > * WIFI ENTIRE EVENT, 5 USERS, ID: 512054 > * 1.2 KW 220V DAY TIME SWITCHBOARD, ID 5060001 > > === > > -- > > Jacques Magen > > *jmagen at interinnov.eu <mailto:jmagen at interinnov.eu>* > > Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41 > > www.interinnov.eu <http://www.interinnov.eu> > > Twitter: @interinnov_eu <http://twitter.com/interinnov_eu> > > Skype: jacques.magen > > Le 12/11/2013 01:59, Juanjo Hierro a écrit : > > Hi all, > > I welcome you to this list which will be used to support > daily work within Task Forces dealing with marketing of > the FI-WARE/FI-OPS/FI-LAB brands at identified events. > > The first of these Task Forces have to do with marketing > of those brands in the Smart City World Expo event in > Barcelona taking place on November 19-21. > > One fundamental axiom we should build our messages upon > is that we should never talk about projects. We should > develop our marketing messages around products/results. > Projects will end sooner or later (indeed sooner than > later) while we expect that products/results are there to > stay. The brands that are relevant for us (FI-WARE, > FI-OPS and FI-LAB) refer to products/results and are there > to stay even once our respective projects have ended. > > The following is a summary of key messages that I > believe we can bring and we should be aligned with: > > * Generic messages (not linked to Smart Cities): > > o FI-WARE refers to the technology that application > developers can use to build Future Internet > applications (i.e., target audience of FI-WARE are > application developers) > o FI-OPS refers to the tools that FI-WARE Instance > providers can use to operate FI-WARE Instances > (i.e., target audience of FI-OPS are Platform > Providers) > o FI-LAB is the cornerstone element of the open > innovation ecosystem that we aim to build. It is > the meeting point that allow application > developers (with special attention to > entrepreneurs) to meet application sponsors (those > who wanna invest on applications or acquire them > to run their business or offer those applications > to their customers) and viceversa > o FI-LAB is a FI-WARE Instance deployed over a > number of datacenter nodes distributed and > federated across Europe. As such, is an example > where FI-WARE and FI-OPS are put at work: > > + FI-WARE technologies are made available to > application developers in FI-LAB for > experimentation/testing/trialing > + FI-OPS tools are being used by the > organizations operating FI-LAB nodes in order > to run their operations effectively > > * Specific messages linked to Smart Cities to be > delivered in the Smart City World Expo (note that some > of these messages may be extrapolated to other > specific vertical sector such as Smart Agrifood, Smart > Logistics, etc) > > o FI-WARE and FI-OPS together bring the core > enablers and operation support tools of a target > Smart City platform. > o FI-WARE technologies will ease development of: > > + innovative solutions helping cities to manage > their services more efficiently (e.g., garbage > collection, furniture maintenance, etc) > + innovative application/services that can be > delivered to citizens (e.g., application that > ease car driving or usage of public transport > in the city) > + portals/platform for publication of Open APIs > and Open Data that developers can use to > develop applications > > o The FI-OPS suite of tools will ease operation of a > Smart City platform based on FI-WARE technologies > o Cities can connect to FI-LAB putting their open > data at work within that space: > > + Entrepreneurs can use the open data available > in FI-LAB to build innovation solutions and > application/services they can showcase to cities > + Cities can make a deal with entrepreneurs > showcasing the most interesting solutions or > application/services > > o By connecting to FI-LAB, cities can benefit from > the visibility and promotion (marketing campaigns, > success stories) planned for that space > o There is no open innovation ecosystem a single > city can build on their own: FI-LAB offers cities > the opportunity to join forces and gain the > necessary scale and level of awareness among the > wide community of developers > > > I would go for designing a number of slogans/messages as > well as marketing materials (posters, design of space in > the stand) targeted to Smart Cities to integrate in our > stand. Can Ogilvy and those who XiFi designate make some > first proposals ? > > Messages should be appealing and easy to understand by > City policy makers or press media. The above messages > should be fine tuned in this respect. Focus should be in > FI-LAB, because it is rather tangible and it brings a > differential value, but the messages explaining what is > FI-WARE and what is FI-OPS should be present somewhere. > After all, FI-LAB is just for experimentation: a city has > to build or use a production-level FI-WARE Instance, > operated using the FI-OPS suite of tools, where it can > port solutions and application/services once they have > been tried in FI-LAB. > > Regarding logos, we need to close: > > * what icon will be used for FI-LAB (Ogilvy) > * what slogan will be used for FI-LAB - "The dream comes > true" ? (Ogilvy) > * what icon will be used for FI-OPS (who from XiFi ? ... > Ogilvy could make a proposal if that works for XiFi > but I don't want overrule XiFi here) > * what slogan will be used for FI-OPS (someone from XiFi > as above) > > > Ogilvy are the experts, but I understand that while > icons and slogans can differ among the different brands, > typography, colors and other branding material (e.g., > ribbons) should be common to ease understanding that we > are talking about a set of related brands. > > Best regards, > > > -- Juanjo > > > > ------------- > > Product Development and Innovation (PDI) - Telefonica Digital > > website:www.tid.es <http://www.tid.es> > > email:jhierro at tid.es <mailto:jhierro at tid.es> > > twitter: twitter.com/JuanjoHierro > > > > FI-WARE (European Future Internet Core Platform) Coordinator > > and Chief Architect > > > > FI-PPP Architecture Board chairman > > > > You can follow FI-WARE at: > > website:http://www.fi-ware.eu > > facebook:http://www.facebook.com/pages/FI-WARE/251366491587242 > > twitter:http://twitter.com/FIware > > linkedIn:http://www.linkedin.com/groups/FIWARE-4239932 > > ------------------------------------------------------------------------ > > > Este mensaje se dirige exclusivamente a su destinatario. > Puede consultar nuestra política de envío y recepción de > correo electrónico en el enlace situado más abajo. > This message is intended exclusively for its addressee. We > only send and receive email on the basis of the terms set > out at: > http://www.tid.es/ES/PAGINAS/disclaimer.aspx > > > _______________________________________________ > > Fiware-fiops-filab mailing list > > Fiware-fiops-filab at lists.fi-ware.eu <mailto:Fiware-fiops-filab at lists.fi-ware.eu> > > https://lists.fi-ware.eu/listinfo/fiware-fiops-filab > > ------------------------------------------------------------------------ > > > Este mensaje se dirige exclusivamente a su destinatario. Puede > consultar nuestra política de envío y recepción de correo > electrónico en el enlace situado más abajo. > This message is intended exclusively for its addressee. We only > send and receive email on the basis of the terms set out at: > http://www.tid.es/ES/PAGINAS/disclaimer.aspx > > Questo messaggio e i suoi allegati sono indirizzati esclusivamente > alle persone indicate. 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