Tomorrow at 10:00h is fine with me too. Regards, Monique On 13.11.2013 10:04, Jacques Magen (InterInnov) wrote: > Fine with me what about 10.00? > Jacques > Le 13/11/2013 09:55, Cecchi Maurizio a écrit : >> >> Dear all, >> >> regarding this matter I would suggest to have an audioConf tomorrow >> in order to decide together the best solution, >> >> I will be available from 10.00 to 16.30 >> >> regards >> >> Maurizio >> >> *Da:*fiware-fiops-filab-bounces at lists.fi-ware.eu >> [mailto:fiware-fiops-filab-bounces at lists.fi-ware.eu] *Per conto di >> *Jacques Magen (InterInnov) >> *Inviato:* mercoledì 13 novembre 2013 09:45 >> *A:* Juanjo Hierro; fiware-fiops-filab at lists.fi-ware.eu >> *Oggetto:* Re: [Fiware-fiops-filab] Messages to be delivered >> regarding FI-WARE/FI-OPS/FI-LAB brands >> >> Dear Juanjo, >> >> We thank you for your effort to come up in time with a common >> solution for the stand. As we already told you we have already our >> own material i.e. poster and leaflets. From our perspective they are >> quite complementary to what you propose: our poster (attached) can be >> displayed along the one you suggest in your slide 3 "Infographic >> about FI-LAB for Smart Cities" (our poster is size A0) -or somewhere >> else. >> >> The only concern we have is the slide 2 "the wall with the mosaic" >> which is a little too much FI-WARE oriented. I would suggest that >> Ogilvy could work with Miguel Alarcon from Martel in cc to make sure >> that the wall and the logos are designed in a way that it can look at >> the same time like FI-WARE design and like XIFI design (not sure how >> to do that but they should know better). "FI-LAB" as a "title" for >> the stand is fine (we are referring to FI-LAB in our leaflets as well). >> >> Concerning the large screen we have ordered one already; with such a >> large booth maybe we could accommodate for two screens and display in >> parallel on the two screens information and videos from both projects >> (as already said we have a video, a presentation, and also the XiPi >> demo). But maybe Ogilvy has another idea? >> >> Best regards, >> >> Jacques (and all the XIFI team working on this) >> >> -- >> >> Jacques Magen >> >> *jmagen at interinnov.eu <mailto:jmagen at interinnov.eu>* >> >> Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41 >> >> www.interinnov.eu <http://www.interinnov.eu> >> >> Twitter: @interinnov_eu <http://twitter.com/interinnov_eu> >> >> Skype: jacques.magen >> >> Le 13/11/2013 03:18, Juanjo Hierro a écrit : >> >> Hi Jacques and the rest, >> >> I know that we face a tight time frame but I believe that it is >> worth to give it a try in order to be able to end up with a stand >> that looks as homogeneous as possible. I believe that the >> solution is not to go for a "XiFi corner" ... we have to go for a >> more integrated stand. >> >> Please find attached a powerpoint with the layout of the stand >> and how I would propose "dressing it" with in a way that both >> projects can feel comfortable with. Essentially, the proposal >> can be summarized as follows: >> >> * Print an infographic about FI-LAB and Smart Cities that can >> cover one of the walls (2x3 squares). This is rather >> neutral since FI-LAB is the brand which is not so clearly >> bound to any project and indeed the more appealing messages >> we can delivered at the Expo are about FI-LAB. >> * Create a mosaic with the three brands in the wall (4x3 >> squares) where we would place the plasma TV. This should be >> also rather neutral since we are positioning the three brands >> at the same level. I hope we can agree to share this TV to >> display videos produced by the two projects. >> * Use FI-LAB as the brand to title the stand (top banners of >> the stand). >> * Use FI-LAB as the brand to dress the reception desk >> >> >> I did ask Ogilvy to come with a specific proposal for the >> infographic that we can share and discuss, hopefully being able >> to reach a quick agreement. You can find it in the enclosed >> powerpoint. I have some minor comments for some paragraphs, but >> I wanted to share it already with you because I believe is rather >> close to something that can work. >> >> The icons in the FI-LAB and FI-OPS logos are just something I >> created quickly ... I also asked Ogilvy for some proposal and >> it's fine that you propose them as well, particularly for FI-OPS. >> >> We are working about the design of another infographic >> elaborating on the meaning of the three brands. We may not be >> able to generate it on time but we will try to make it asap and >> share it with you to gather your feedback. Maybe it is not >> feasible to get it printed on any of the walls, but we can bring >> it in a portable vertical banner ... >> >> Hope it works. Your feedback is welcome. >> >> Cheers, >> >> -- Juanjo >> >> >> >> >> On 12/11/13 12:23, Jacques Magen (InterInnov) wrote: >> >> Dear Juanjo and all, >> >> I would like to make sure that we split the two following issues: >> >> 1) The general discussion about branding; >> 2) The specific logistics around the Smart City Expo. >> >> My purpose is to discuss in this message only issue #2; issue >> #1 is under the responsibility of Maurizio (within XIFI). >> >> What we agreed with Nuria last week in Vilnius concerning the >> Expo is the following: considering the tight time frame and >> the fact that we in XIFI have already prepared specific >> material for this Expo and ordered specific material in >> addition to our stand (see below and attached), we will take >> our place in the FI-WARE stand, share PR material with you >> (leaflets + posters) and welcome FI-WARE materiel so that the >> stand looks like one. We will have our "XIFI corner" with the >> large screen and the posters. In our material FI-LAB is >> explicitly mentioned already. We will show on the 42" screen >> the following: a specific XIFI video targeting smart cities; >> a generic presentation; and the XiPi demo whenever relevant >> -please note that FI-LAB is now included in XiPi (it will >> become visible this week). We can of course show also >> FI-WARE/FI-LAB video(s) and presentations if needed, and we >> can provide you with our video material if you have other >> large screens available. >> >> The next thing is to know *who is in charge of the stand*, >> for the last logistics issue. *Please send us asap the >> contact coordinates* (is it someone from Ogilvy?). We need >> the following in particular: >> >> - What is the booth location and number -we need this to go >> there and also to advertise this week. >> - We need to discuss the arrangements on the stand to make >> sure where we set up everything. >> - We need the 10 exhibition passes (see XIFI list of >> participants below). >> >> Thank you in advance and best regards, >> >> Jacques >> >> === >> *XIFI participants:* >> >> Monique Calisti; Miguel Alarcón; Giulia Pastor; Eduard >> Escalona; Roberto Gavazzi; Jose Gonzalez; Joan A. Garcia; >> Andrea Rossi; Fernando Garcia. >> >> monique.calisti at martel-consulting.ch >> <mailto:monique.calisti at martel-consulting.ch>; >> miguel.alarcon at martel-consulting.ch >> <mailto:miguel.alarcon at martel-consulting.ch>; >> gpastor at interinnov.eu <mailto:gpastor at interinnov.eu>; >> eduard.escalona at i2cat.net <mailto:eduard.escalona at i2cat.net>; >> roberto.gavazzi at telecomitalia.it >> <mailto:roberto.gavazzi at telecomitalia.it>; >> jge at gatv.ssr.upm.es <mailto:jge at gatv.ssr.upm.es>; >> joan.antoni.garcia at i2cat.net >> <mailto:joan.antoni.garcia at i2cat.net>; andrea.rossi at atos.net >> <mailto:andrea.rossi at atos.net>; fgp at gatv.ssr.upm.es >> <mailto:fgp at gatv.ssr.upm.es> >> >> *Shopping list (attached):* >> >> * 42" PLASMA SCREEN + DVD (region 2), ID: 509117 >> * WIFI ENTIRE EVENT, 5 USERS, ID: 512054 >> * 1.2 KW 220V DAY TIME SWITCHBOARD, ID 5060001 >> >> === >> >> -- >> >> Jacques Magen >> >> *jmagen at interinnov.eu <mailto:jmagen at interinnov.eu>* >> >> Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41 >> >> www.interinnov.eu <http://www.interinnov.eu> >> >> Twitter: @interinnov_eu <http://twitter.com/interinnov_eu> >> >> Skype: jacques.magen >> >> Le 12/11/2013 01:59, Juanjo Hierro a écrit : >> >> Hi all, >> >> I welcome you to this list which will be used to >> support daily work within Task Forces dealing with >> marketing of the FI-WARE/FI-OPS/FI-LAB brands at >> identified events. >> >> The first of these Task Forces have to do with >> marketing of those brands in the Smart City World Expo >> event in Barcelona taking place on November 19-21. >> >> One fundamental axiom we should build our messages upon >> is that we should never talk about projects. We should >> develop our marketing messages around products/results. >> Projects will end sooner or later (indeed sooner than >> later) while we expect that products/results are there to >> stay. The brands that are relevant for us (FI-WARE, >> FI-OPS and FI-LAB) refer to products/results and are >> there to stay even once our respective projects have ended. >> >> The following is a summary of key messages that I >> believe we can bring and we should be aligned with: >> >> * Generic messages (not linked to Smart Cities): >> >> o FI-WARE refers to the technology that application >> developers can use to build Future Internet >> applications (i.e., target audience of FI-WARE >> are application developers) >> o FI-OPS refers to the tools that FI-WARE Instance >> providers can use to operate FI-WARE Instances >> (i.e., target audience of FI-OPS are Platform >> Providers) >> o FI-LAB is the cornerstone element of the open >> innovation ecosystem that we aim to build. It is >> the meeting point that allow application >> developers (with special attention to >> entrepreneurs) to meet application sponsors >> (those who wanna invest on applications or >> acquire them to run their business or offer those >> applications to their customers) and viceversa >> o FI-LAB is a FI-WARE Instance deployed over a >> number of datacenter nodes distributed and >> federated across Europe. As such, is an example >> where FI-WARE and FI-OPS are put at work: >> >> + FI-WARE technologies are made available to >> application developers in FI-LAB for >> experimentation/testing/trialing >> + FI-OPS tools are being used by the >> organizations operating FI-LAB nodes in order >> to run their operations effectively >> >> * Specific messages linked to Smart Cities to be >> delivered in the Smart City World Expo (note that >> some of these messages may be extrapolated to other >> specific vertical sector such as Smart Agrifood, >> Smart Logistics, etc) >> >> o FI-WARE and FI-OPS together bring the core >> enablers and operation support tools of a target >> Smart City platform. >> o FI-WARE technologies will ease development of: >> >> + innovative solutions helping cities to manage >> their services more efficiently (e.g., >> garbage collection, furniture maintenance, etc) >> + innovative application/services that can be >> delivered to citizens (e.g., application that >> ease car driving or usage of public transport >> in the city) >> + portals/platform for publication of Open APIs >> and Open Data that developers can use to >> develop applications >> >> o The FI-OPS suite of tools will ease operation of >> a Smart City platform based on FI-WARE technologies >> o Cities can connect to FI-LAB putting their open >> data at work within that space: >> >> + Entrepreneurs can use the open data available >> in FI-LAB to build innovation solutions and >> application/services they can showcase to cities >> + Cities can make a deal with entrepreneurs >> showcasing the most interesting solutions or >> application/services >> >> o By connecting to FI-LAB, cities can benefit from >> the visibility and promotion (marketing >> campaigns, success stories) planned for that space >> o There is no open innovation ecosystem a single >> city can build on their own: FI-LAB offers cities >> the opportunity to join forces and gain the >> necessary scale and level of awareness among the >> wide community of developers >> >> >> I would go for designing a number of slogans/messages >> as well as marketing materials (posters, design of space >> in the stand) targeted to Smart Cities to integrate in >> our stand. Can Ogilvy and those who XiFi designate make >> some first proposals ? >> >> Messages should be appealing and easy to understand by >> City policy makers or press media. The above messages >> should be fine tuned in this respect. Focus should be >> in FI-LAB, because it is rather tangible and it brings a >> differential value, but the messages explaining what is >> FI-WARE and what is FI-OPS should be present somewhere. >> After all, FI-LAB is just for experimentation: a city has >> to build or use a production-level FI-WARE Instance, >> operated using the FI-OPS suite of tools, where it can >> port solutions and application/services once they have >> been tried in FI-LAB. >> >> Regarding logos, we need to close: >> >> * what icon will be used for FI-LAB (Ogilvy) >> * what slogan will be used for FI-LAB - "The dream >> comes true" ? (Ogilvy) >> * what icon will be used for FI-OPS (who from XiFi ? >> ... Ogilvy could make a proposal if that works for >> XiFi but I don't want overrule XiFi here) >> * what slogan will be used for FI-OPS (someone from >> XiFi as above) >> >> >> Ogilvy are the experts, but I understand that while >> icons and slogans can differ among the different brands, >> typography, colors and other branding material (e.g., >> ribbons) should be common to ease understanding that we >> are talking about a set of related brands. >> >> Best regards, >> >> >> -- Juanjo >> >> >> >> ------------- >> >> Product Development and Innovation (PDI) - Telefonica Digital >> >> website:www.tid.es <http://www.tid.es> >> >> email:jhierro at tid.es <mailto:jhierro at tid.es> >> >> twitter: twitter.com/JuanjoHierro >> >> >> >> FI-WARE (European Future Internet Core Platform) Coordinator >> >> and Chief Architect >> >> >> >> FI-PPP Architecture Board chairman >> >> >> >> You can follow FI-WARE at: >> >> website:http://www.fi-ware.eu >> >> facebook:http://www.facebook.com/pages/FI-WARE/251366491587242 >> >> twitter:http://twitter.com/FIware >> >> linkedIn:http://www.linkedin.com/groups/FIWARE-4239932 >> >> ------------------------------------------------------------------------ >> >> >> Este mensaje se dirige exclusivamente a su destinatario. >> Puede consultar nuestra política de envío y recepción de >> correo electrónico en el enlace situado más abajo. >> This message is intended exclusively for its addressee. >> We only send and receive email on the basis of the terms >> set out at: >> http://www.tid.es/ES/PAGINAS/disclaimer.aspx >> >> >> _______________________________________________ >> >> Fiware-fiops-filab mailing list >> >> Fiware-fiops-filab at lists.fi-ware.eu <mailto:Fiware-fiops-filab at lists.fi-ware.eu> >> >> https://lists.fi-ware.eu/listinfo/fiware-fiops-filab >> >> ------------------------------------------------------------------------ >> >> >> Este mensaje se dirige exclusivamente a su destinatario. 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