Hi Juanjo, Let's discuss this over the phone tomorrow. I understand your point on the common brand but at the same time we hate to have worked for nothing...! Maybe the leaflets and not the poster is a compromise but I want to have feedback from the others as well -but then on your poster FI-OPS shall appear as well and the link shall not be only to the FI-WARE web site (see what I mean?). Let's see how we can manage. And what I mean by "too much FI-WARE oriented" is that the design is the one from FI-WARE without any modifications -we should try and find a compromise which is also somewhat reminding the XIFI design (at least the colours I would say...?). Best regards, Jacques Le 13/11/2013 10:10, Juanjo Hierro a écrit : > Dear Jacques, > > Leaftlets are ok. We may live with them. > > However, I strongly oppose to bring the poster and dress the stand > with it. We may as well have arrived with big posters just talking > about our project (we also have some of them already printed and > ready) .... and then destroy the whole thing we aim to build. > However, I understand that our basic agreement is to avoid talking > about projects but the brands. > > As with regards to the mosaic, the three brands are there cloned the > same number of times, so I can't catch why it is "too much FI-WARE > oriented". Could you elaborate? > > Cheers, > > -- Juanjo > > ------------- > Product Development and Innovation (PDI) - Telefonica Digital > website:www.tid.es > email:jhierro at tid.es > twitter: twitter.com/JuanjoHierro > > FI-WARE (European Future Internet Core Platform) Coordinator > and Chief Architect > > FI-PPP Architecture Board chairman > > You can follow FI-WARE at: > website:http://www.fi-ware.eu > facebook:http://www.facebook.com/pages/FI-WARE/251366491587242 > twitter:http://twitter.com/FIware > linkedIn:http://www.linkedin.com/groups/FIWARE-4239932 > On 13/11/13 09:44, Jacques Magen (InterInnov) wrote: >> Dear Juanjo, >> >> We thank you for your effort to come up in time with a common >> solution for the stand. As we already told you we have already our >> own material i.e. poster and leaflets. From our perspective they are >> quite complementary to what you propose: our poster (attached) can be >> displayed along the one you suggest in your slide 3 "Infographic >> about FI-LAB for Smart Cities" (our poster is size A0) -or somewhere >> else. >> >> The only concern we have is the slide 2 "the wall with the mosaic" >> which is a little too much FI-WARE oriented. I would suggest that >> Ogilvy could work with Miguel Alarcon from Martel in cc to make sure >> that the wall and the logos are designed in a way that it can look at >> the same time like FI-WARE design and like XIFI design (not sure how >> to do that but they should know better). "FI-LAB" as a "title" for >> the stand is fine (we are referring to FI-LAB in our leaflets as well). >> >> Concerning the large screen we have ordered one already; with such a >> large booth maybe we could accommodate for two screens and display in >> parallel on the two screens information and videos from both projects >> (as already said we have a video, a presentation, and also the XiPi >> demo). But maybe Ogilvy has another idea? >> >> Best regards, >> >> Jacques (and all the XIFI team working on this) >> >> -- >> >> Jacques Magen >> >> *jmagen at interinnov.eu* >> >> Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41 >> >> www.interinnov.eu <http://www.interinnov.eu> >> >> Twitter: @interinnov_eu <http://twitter.com/interinnov_eu> >> >> Skype: jacques.magen >> >> Le 13/11/2013 03:18, Juanjo Hierro a écrit : >>> Hi Jacques and the rest, >>> >>> I know that we face a tight time frame but I believe that it is >>> worth to give it a try in order to be able to end up with a stand >>> that looks as homogeneous as possible. I believe that the solution >>> is not to go for a "XiFi corner" ... we have to go for a more >>> integrated stand. >>> >>> Please find attached a powerpoint with the layout of the stand and >>> how I would propose "dressing it" with in a way that both projects >>> can feel comfortable with. Essentially, the proposal can be >>> summarized as follows: >>> >>> * Print an infographic about FI-LAB and Smart Cities that can >>> cover one of the walls (2x3 squares). This is rather neutral >>> since FI-LAB is the brand which is not so clearly bound to any >>> project and indeed the more appealing messages we can delivered >>> at the Expo are about FI-LAB. >>> * Create a mosaic with the three brands in the wall (4x3 squares) >>> where we would place the plasma TV. This should be also rather >>> neutral since we are positioning the three brands at the same >>> level. I hope we can agree to share this TV to display videos >>> produced by the two projects. >>> * Use FI-LAB as the brand to title the stand (top banners of the >>> stand). >>> * Use FI-LAB as the brand to dress the reception desk >>> >>> >>> I did ask Ogilvy to come with a specific proposal for the >>> infographic that we can share and discuss, hopefully being able to >>> reach a quick agreement. You can find it in the enclosed >>> powerpoint. I have some minor comments for some paragraphs, but I >>> wanted to share it already with you because I believe is rather >>> close to something that can work. >>> >>> The icons in the FI-LAB and FI-OPS logos are just something I >>> created quickly ... I also asked Ogilvy for some proposal and it's >>> fine that you propose them as well, particularly for FI-OPS. >>> >>> We are working about the design of another infographic elaborating >>> on the meaning of the three brands. We may not be able to generate >>> it on time but we will try to make it asap and share it with you to >>> gather your feedback. Maybe it is not feasible to get it printed >>> on any of the walls, but we can bring it in a portable vertical >>> banner ... >>> >>> Hope it works. Your feedback is welcome. >>> >>> Cheers, >>> >>> -- Juanjo >>> >>> >>> >>> >>> On 12/11/13 12:23, Jacques Magen (InterInnov) wrote: >>>> Dear Juanjo and all, >>>> >>>> I would like to make sure that we split the two following issues: >>>> >>>> 1) The general discussion about branding; >>>> 2) The specific logistics around the Smart City Expo. >>>> >>>> My purpose is to discuss in this message only issue #2; issue #1 is >>>> under the responsibility of Maurizio (within XIFI). >>>> >>>> What we agreed with Nuria last week in Vilnius concerning the Expo >>>> is the following: considering the tight time frame and the fact >>>> that we in XIFI have already prepared specific material for this >>>> Expo and ordered specific material in addition to our stand (see >>>> below and attached), we will take our place in the FI-WARE stand, >>>> share PR material with you (leaflets + posters) and welcome FI-WARE >>>> materiel so that the stand looks like one. We will have our "XIFI >>>> corner" with the large screen and the posters. In our material >>>> FI-LAB is explicitly mentioned already. We will show on the 42" >>>> screen the following: a specific XIFI video targeting smart cities; >>>> a generic presentation; and the XiPi demo whenever relevant -please >>>> note that FI-LAB is now included in XiPi (it will become visible >>>> this week). We can of course show also FI-WARE/FI-LAB video(s) and >>>> presentations if needed, and we can provide you with our video >>>> material if you have other large screens available. >>>> >>>> The next thing is to know *who is in charge of the stand*, for the >>>> last logistics issue. *Please send us asap the contact coordinates* >>>> (is it someone from Ogilvy?). We need the following in particular: >>>> >>>> - What is the booth location and number -we need this to go there >>>> and also to advertise this week. >>>> - We need to discuss the arrangements on the stand to make sure >>>> where we set up everything. >>>> - We need the 10 exhibition passes (see XIFI list of participants >>>> below). >>>> >>>> Thank you in advance and best regards, >>>> >>>> Jacques >>>> >>>> === >>>> *XIFI participants:* >>>> >>>> Monique Calisti; Miguel Alarcón; Giulia Pastor; Eduard Escalona; >>>> Roberto Gavazzi; Jose Gonzalez; Joan A. Garcia; Andrea Rossi; >>>> Fernando Garcia. >>>> >>>> monique.calisti at martel-consulting.ch; >>>> miguel.alarcon at martel-consulting.ch; gpastor at interinnov.eu; >>>> eduard.escalona at i2cat.net; roberto.gavazzi at telecomitalia.it; >>>> jge at gatv.ssr.upm.es; >>>> joan.antoni.garcia at i2cat.net; andrea.rossi at atos.net; >>>> fgp at gatv.ssr.upm.es >>>> >>>> *Shopping list (attached):* >>>> >>>> * 42" PLASMA SCREEN + DVD (region 2), ID: 509117 >>>> * WIFI ENTIRE EVENT, 5 USERS, ID: 512054 >>>> * 1.2 KW 220V DAY TIME SWITCHBOARD, ID 5060001 >>>> >>>> === >>>> >>>> -- >>>> >>>> Jacques Magen >>>> >>>> *jmagen at interinnov.eu* >>>> >>>> Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41 >>>> >>>> www.interinnov.eu <http://www.interinnov.eu> >>>> >>>> Twitter: @interinnov_eu <http://twitter.com/interinnov_eu> >>>> >>>> Skype: jacques.magen >>>> >>>> Le 12/11/2013 01:59, Juanjo Hierro a écrit : >>>>> Hi all, >>>>> >>>>> I welcome you to this list which will be used to support daily >>>>> work within Task Forces dealing with marketing of the >>>>> FI-WARE/FI-OPS/FI-LAB brands at identified events. >>>>> >>>>> The first of these Task Forces have to do with marketing of >>>>> those brands in the Smart City World Expo event in Barcelona >>>>> taking place on November 19-21. >>>>> >>>>> One fundamental axiom we should build our messages upon is that >>>>> we should never talk about projects. We should develop our >>>>> marketing messages around products/results. Projects will end >>>>> sooner or later (indeed sooner than later) while we expect that >>>>> products/results are there to stay. The brands that are >>>>> relevant for us (FI-WARE, FI-OPS and FI-LAB) refer to >>>>> products/results and are there to stay even once our respective >>>>> projects have ended. >>>>> >>>>> The following is a summary of key messages that I believe we can >>>>> bring and we should be aligned with: >>>>> >>>>> * Generic messages (not linked to Smart Cities): >>>>> o FI-WARE refers to the technology that application >>>>> developers can use to build Future Internet applications >>>>> (i.e., target audience of FI-WARE are application developers) >>>>> o FI-OPS refers to the tools that FI-WARE Instance providers >>>>> can use to operate FI-WARE Instances (i.e., target >>>>> audience of FI-OPS are Platform Providers) >>>>> o FI-LAB is the cornerstone element of the open innovation >>>>> ecosystem that we aim to build. It is the meeting point >>>>> that allow application developers (with special attention >>>>> to entrepreneurs) to meet application sponsors (those who >>>>> wanna invest on applications or acquire them to run their >>>>> business or offer those applications to their customers) >>>>> and viceversa >>>>> o FI-LAB is a FI-WARE Instance deployed over a number of >>>>> datacenter nodes distributed and federated across Europe. >>>>> As such, is an example where FI-WARE and FI-OPS are put at >>>>> work: >>>>> + FI-WARE technologies are made available to application >>>>> developers in FI-LAB for experimentation/testing/trialing >>>>> + FI-OPS tools are being used by the organizations >>>>> operating FI-LAB nodes in order to run their >>>>> operations effectively >>>>> >>>>> * Specific messages linked to Smart Cities to be delivered in >>>>> the Smart City World Expo (note that some of these messages >>>>> may be extrapolated to other specific vertical sector such as >>>>> Smart Agrifood, Smart Logistics, etc) >>>>> o FI-WARE and FI-OPS together bring the core enablers and >>>>> operation support tools of a target Smart City platform. >>>>> o FI-WARE technologies will ease development of: >>>>> + innovative solutions helping cities to manage their >>>>> services more efficiently (e.g., garbage collection, >>>>> furniture maintenance, etc) >>>>> + innovative application/services that can be delivered >>>>> to citizens (e.g., application that ease car driving >>>>> or usage of public transport in the city) >>>>> + portals/platform for publication of Open APIs and Open >>>>> Data that developers can use to develop applications >>>>> o The FI-OPS suite of tools will ease operation of a Smart >>>>> City platform based on FI-WARE technologies >>>>> o Cities can connect to FI-LAB putting their open data at >>>>> work within that space: >>>>> + Entrepreneurs can use the open data available in >>>>> FI-LAB to build innovation solutions and >>>>> application/services they can showcase to cities >>>>> + Cities can make a deal with entrepreneurs showcasing >>>>> the most interesting solutions or application/services >>>>> o By connecting to FI-LAB, cities can benefit from the >>>>> visibility and promotion (marketing campaigns, success >>>>> stories) planned for that space >>>>> o There is no open innovation ecosystem a single city can >>>>> build on their own: FI-LAB offers cities the opportunity >>>>> to join forces and gain the necessary scale and level of >>>>> awareness among the wide community of developers >>>>> >>>>> >>>>> I would go for designing a number of slogans/messages as well as >>>>> marketing materials (posters, design of space in the stand) >>>>> targeted to Smart Cities to integrate in our stand. Can Ogilvy >>>>> and those who XiFi designate make some first proposals ? >>>>> >>>>> Messages should be appealing and easy to understand by City >>>>> policy makers or press media. The above messages should be fine >>>>> tuned in this respect. Focus should be in FI-LAB, because it is >>>>> rather tangible and it brings a differential value, but the >>>>> messages explaining what is FI-WARE and what is FI-OPS should be >>>>> present somewhere. After all, FI-LAB is just for >>>>> experimentation: a city has to build or use a production-level >>>>> FI-WARE Instance, operated using the FI-OPS suite of tools, where >>>>> it can port solutions and application/services once they have been >>>>> tried in FI-LAB. >>>>> >>>>> Regarding logos, we need to close: >>>>> >>>>> * what icon will be used for FI-LAB (Ogilvy) >>>>> * what slogan will be used for FI-LAB - "The dream comes true" ? >>>>> (Ogilvy) >>>>> * what icon will be used for FI-OPS (who from XiFi ? ... Ogilvy >>>>> could make a proposal if that works for XiFi but I don't want >>>>> overrule XiFi here) >>>>> * what slogan will be used for FI-OPS (someone from XiFi as above) >>>>> >>>>> >>>>> Ogilvy are the experts, but I understand that while icons and >>>>> slogans can differ among the different brands, typography, colors >>>>> and other branding material (e.g., ribbons) should be common to >>>>> ease understanding that we are talking about a set of related brands. >>>>> >>>>> Best regards, >>>>> >>>>> -- Juanjo >>>>> >>>>> ------------- >>>>> Product Development and Innovation (PDI) - Telefonica Digital >>>>> website:www.tid.es >>>>> email:jhierro at tid.es >>>>> twitter: twitter.com/JuanjoHierro >>>>> >>>>> FI-WARE (European Future Internet Core Platform) Coordinator >>>>> and Chief Architect >>>>> >>>>> FI-PPP Architecture Board chairman >>>>> >>>>> You can follow FI-WARE at: >>>>> website:http://www.fi-ware.eu >>>>> facebook:http://www.facebook.com/pages/FI-WARE/251366491587242 >>>>> twitter:http://twitter.com/FIware >>>>> linkedIn:http://www.linkedin.com/groups/FIWARE-4239932 >>>>> >>>>> ------------------------------------------------------------------------ >>>>> >>>>> Este mensaje se dirige exclusivamente a su destinatario. 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