Dear Juanjo, as there will be several people on behalf of XIFI rotating at the event and I imagine a few more from FI-WARE I think it's unavoidable we will end up speaking also about our projects or at least the work done in each project. But I agree with you that we should all be prepared to first of all push for the common offering. So I would kindly ask you to circulate in this list as soon as possible whatever document, set of slides, brochure that already exist and that can help people to get prepared for the meeting. Basically anything which defines what FI-LAB and FI-OPS offering consist of and how they relate to each other and to the market offering we are pursuing. Thanks a lot in advance. Regards, Monique On 13.11.2013 10:10, Juanjo Hierro wrote: > Dear Jacques, > > Leaftlets are ok. We may live with them. > > However, I strongly oppose to bring the poster and dress the stand > with it. We may as well have arrived with big posters just talking > about our project (we also have some of them already printed and > ready) .... and then destroy the whole thing we aim to build. > However, I understand that our basic agreement is to avoid talking > about projects but the brands. > > As with regards to the mosaic, the three brands are there cloned the > same number of times, so I can't catch why it is "too much FI-WARE > oriented". Could you elaborate? > > Cheers, > > -- Juanjo > > ------------- > Product Development and Innovation (PDI) - Telefonica Digital > website:www.tid.es > email:jhierro at tid.es > twitter: twitter.com/JuanjoHierro > > FI-WARE (European Future Internet Core Platform) Coordinator > and Chief Architect > > FI-PPP Architecture Board chairman > > You can follow FI-WARE at: > website:http://www.fi-ware.eu > facebook:http://www.facebook.com/pages/FI-WARE/251366491587242 > twitter:http://twitter.com/FIware > linkedIn:http://www.linkedin.com/groups/FIWARE-4239932 > On 13/11/13 09:44, Jacques Magen (InterInnov) wrote: >> Dear Juanjo, >> >> We thank you for your effort to come up in time with a common >> solution for the stand. As we already told you we have already our >> own material i.e. poster and leaflets. From our perspective they are >> quite complementary to what you propose: our poster (attached) can be >> displayed along the one you suggest in your slide 3 "Infographic >> about FI-LAB for Smart Cities" (our poster is size A0) -or somewhere >> else. >> >> The only concern we have is the slide 2 "the wall with the mosaic" >> which is a little too much FI-WARE oriented. I would suggest that >> Ogilvy could work with Miguel Alarcon from Martel in cc to make sure >> that the wall and the logos are designed in a way that it can look at >> the same time like FI-WARE design and like XIFI design (not sure how >> to do that but they should know better). "FI-LAB" as a "title" for >> the stand is fine (we are referring to FI-LAB in our leaflets as well). >> >> Concerning the large screen we have ordered one already; with such a >> large booth maybe we could accommodate for two screens and display in >> parallel on the two screens information and videos from both projects >> (as already said we have a video, a presentation, and also the XiPi >> demo). But maybe Ogilvy has another idea? >> >> Best regards, >> >> Jacques (and all the XIFI team working on this) >> >> -- >> >> Jacques Magen >> >> *jmagen at interinnov.eu* >> >> Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41 >> >> www.interinnov.eu <http://www.interinnov.eu> >> >> Twitter: @interinnov_eu <http://twitter.com/interinnov_eu> >> >> Skype: jacques.magen >> >> Le 13/11/2013 03:18, Juanjo Hierro a écrit : >>> Hi Jacques and the rest, >>> >>> I know that we face a tight time frame but I believe that it is >>> worth to give it a try in order to be able to end up with a stand >>> that looks as homogeneous as possible. I believe that the solution >>> is not to go for a "XiFi corner" ... we have to go for a more >>> integrated stand. >>> >>> Please find attached a powerpoint with the layout of the stand and >>> how I would propose "dressing it" with in a way that both projects >>> can feel comfortable with. Essentially, the proposal can be >>> summarized as follows: >>> >>> * Print an infographic about FI-LAB and Smart Cities that can >>> cover one of the walls (2x3 squares). This is rather neutral >>> since FI-LAB is the brand which is not so clearly bound to any >>> project and indeed the more appealing messages we can delivered >>> at the Expo are about FI-LAB. >>> * Create a mosaic with the three brands in the wall (4x3 squares) >>> where we would place the plasma TV. This should be also rather >>> neutral since we are positioning the three brands at the same >>> level. I hope we can agree to share this TV to display videos >>> produced by the two projects. >>> * Use FI-LAB as the brand to title the stand (top banners of the >>> stand). >>> * Use FI-LAB as the brand to dress the reception desk >>> >>> >>> I did ask Ogilvy to come with a specific proposal for the >>> infographic that we can share and discuss, hopefully being able to >>> reach a quick agreement. You can find it in the enclosed >>> powerpoint. I have some minor comments for some paragraphs, but I >>> wanted to share it already with you because I believe is rather >>> close to something that can work. >>> >>> The icons in the FI-LAB and FI-OPS logos are just something I >>> created quickly ... I also asked Ogilvy for some proposal and it's >>> fine that you propose them as well, particularly for FI-OPS. >>> >>> We are working about the design of another infographic elaborating >>> on the meaning of the three brands. We may not be able to generate >>> it on time but we will try to make it asap and share it with you to >>> gather your feedback. Maybe it is not feasible to get it printed >>> on any of the walls, but we can bring it in a portable vertical >>> banner ... >>> >>> Hope it works. Your feedback is welcome. >>> >>> Cheers, >>> >>> -- Juanjo >>> >>> >>> >>> >>> On 12/11/13 12:23, Jacques Magen (InterInnov) wrote: >>>> Dear Juanjo and all, >>>> >>>> I would like to make sure that we split the two following issues: >>>> >>>> 1) The general discussion about branding; >>>> 2) The specific logistics around the Smart City Expo. >>>> >>>> My purpose is to discuss in this message only issue #2; issue #1 is >>>> under the responsibility of Maurizio (within XIFI). >>>> >>>> What we agreed with Nuria last week in Vilnius concerning the Expo >>>> is the following: considering the tight time frame and the fact >>>> that we in XIFI have already prepared specific material for this >>>> Expo and ordered specific material in addition to our stand (see >>>> below and attached), we will take our place in the FI-WARE stand, >>>> share PR material with you (leaflets + posters) and welcome FI-WARE >>>> materiel so that the stand looks like one. We will have our "XIFI >>>> corner" with the large screen and the posters. In our material >>>> FI-LAB is explicitly mentioned already. We will show on the 42" >>>> screen the following: a specific XIFI video targeting smart cities; >>>> a generic presentation; and the XiPi demo whenever relevant -please >>>> note that FI-LAB is now included in XiPi (it will become visible >>>> this week). We can of course show also FI-WARE/FI-LAB video(s) and >>>> presentations if needed, and we can provide you with our video >>>> material if you have other large screens available. >>>> >>>> The next thing is to know *who is in charge of the stand*, for the >>>> last logistics issue. *Please send us asap the contact coordinates* >>>> (is it someone from Ogilvy?). We need the following in particular: >>>> >>>> - What is the booth location and number -we need this to go there >>>> and also to advertise this week. >>>> - We need to discuss the arrangements on the stand to make sure >>>> where we set up everything. >>>> - We need the 10 exhibition passes (see XIFI list of participants >>>> below). >>>> >>>> Thank you in advance and best regards, >>>> >>>> Jacques >>>> >>>> === >>>> *XIFI participants:* >>>> >>>> Monique Calisti; Miguel Alarcón; Giulia Pastor; Eduard Escalona; >>>> Roberto Gavazzi; Jose Gonzalez; Joan A. Garcia; Andrea Rossi; >>>> Fernando Garcia. >>>> >>>> monique.calisti at martel-consulting.ch; >>>> miguel.alarcon at martel-consulting.ch; gpastor at interinnov.eu; >>>> eduard.escalona at i2cat.net; roberto.gavazzi at telecomitalia.it; >>>> jge at gatv.ssr.upm.es; >>>> joan.antoni.garcia at i2cat.net; andrea.rossi at atos.net; >>>> fgp at gatv.ssr.upm.es >>>> >>>> *Shopping list (attached):* >>>> >>>> * 42" PLASMA SCREEN + DVD (region 2), ID: 509117 >>>> * WIFI ENTIRE EVENT, 5 USERS, ID: 512054 >>>> * 1.2 KW 220V DAY TIME SWITCHBOARD, ID 5060001 >>>> >>>> === >>>> >>>> -- >>>> >>>> Jacques Magen >>>> >>>> *jmagen at interinnov.eu* >>>> >>>> Tel.: +33 9 81 03 98 49 / +33 6 28 98 05 41 >>>> >>>> www.interinnov.eu <http://www.interinnov.eu> >>>> >>>> Twitter: @interinnov_eu <http://twitter.com/interinnov_eu> >>>> >>>> Skype: jacques.magen >>>> >>>> Le 12/11/2013 01:59, Juanjo Hierro a écrit : >>>>> Hi all, >>>>> >>>>> I welcome you to this list which will be used to support daily >>>>> work within Task Forces dealing with marketing of the >>>>> FI-WARE/FI-OPS/FI-LAB brands at identified events. >>>>> >>>>> The first of these Task Forces have to do with marketing of >>>>> those brands in the Smart City World Expo event in Barcelona >>>>> taking place on November 19-21. >>>>> >>>>> One fundamental axiom we should build our messages upon is that >>>>> we should never talk about projects. We should develop our >>>>> marketing messages around products/results. Projects will end >>>>> sooner or later (indeed sooner than later) while we expect that >>>>> products/results are there to stay. The brands that are >>>>> relevant for us (FI-WARE, FI-OPS and FI-LAB) refer to >>>>> products/results and are there to stay even once our respective >>>>> projects have ended. >>>>> >>>>> The following is a summary of key messages that I believe we can >>>>> bring and we should be aligned with: >>>>> >>>>> * Generic messages (not linked to Smart Cities): >>>>> o FI-WARE refers to the technology that application >>>>> developers can use to build Future Internet applications >>>>> (i.e., target audience of FI-WARE are application developers) >>>>> o FI-OPS refers to the tools that FI-WARE Instance providers >>>>> can use to operate FI-WARE Instances (i.e., target >>>>> audience of FI-OPS are Platform Providers) >>>>> o FI-LAB is the cornerstone element of the open innovation >>>>> ecosystem that we aim to build. It is the meeting point >>>>> that allow application developers (with special attention >>>>> to entrepreneurs) to meet application sponsors (those who >>>>> wanna invest on applications or acquire them to run their >>>>> business or offer those applications to their customers) >>>>> and viceversa >>>>> o FI-LAB is a FI-WARE Instance deployed over a number of >>>>> datacenter nodes distributed and federated across Europe. >>>>> As such, is an example where FI-WARE and FI-OPS are put at >>>>> work: >>>>> + FI-WARE technologies are made available to application >>>>> developers in FI-LAB for experimentation/testing/trialing >>>>> + FI-OPS tools are being used by the organizations >>>>> operating FI-LAB nodes in order to run their >>>>> operations effectively >>>>> >>>>> * Specific messages linked to Smart Cities to be delivered in >>>>> the Smart City World Expo (note that some of these messages >>>>> may be extrapolated to other specific vertical sector such as >>>>> Smart Agrifood, Smart Logistics, etc) >>>>> o FI-WARE and FI-OPS together bring the core enablers and >>>>> operation support tools of a target Smart City platform. >>>>> o FI-WARE technologies will ease development of: >>>>> + innovative solutions helping cities to manage their >>>>> services more efficiently (e.g., garbage collection, >>>>> furniture maintenance, etc) >>>>> + innovative application/services that can be delivered >>>>> to citizens (e.g., application that ease car driving >>>>> or usage of public transport in the city) >>>>> + portals/platform for publication of Open APIs and Open >>>>> Data that developers can use to develop applications >>>>> o The FI-OPS suite of tools will ease operation of a Smart >>>>> City platform based on FI-WARE technologies >>>>> o Cities can connect to FI-LAB putting their open data at >>>>> work within that space: >>>>> + Entrepreneurs can use the open data available in >>>>> FI-LAB to build innovation solutions and >>>>> application/services they can showcase to cities >>>>> + Cities can make a deal with entrepreneurs showcasing >>>>> the most interesting solutions or application/services >>>>> o By connecting to FI-LAB, cities can benefit from the >>>>> visibility and promotion (marketing campaigns, success >>>>> stories) planned for that space >>>>> o There is no open innovation ecosystem a single city can >>>>> build on their own: FI-LAB offers cities the opportunity >>>>> to join forces and gain the necessary scale and level of >>>>> awareness among the wide community of developers >>>>> >>>>> >>>>> I would go for designing a number of slogans/messages as well as >>>>> marketing materials (posters, design of space in the stand) >>>>> targeted to Smart Cities to integrate in our stand. Can Ogilvy >>>>> and those who XiFi designate make some first proposals ? >>>>> >>>>> Messages should be appealing and easy to understand by City >>>>> policy makers or press media. The above messages should be fine >>>>> tuned in this respect. Focus should be in FI-LAB, because it is >>>>> rather tangible and it brings a differential value, but the >>>>> messages explaining what is FI-WARE and what is FI-OPS should be >>>>> present somewhere. After all, FI-LAB is just for >>>>> experimentation: a city has to build or use a production-level >>>>> FI-WARE Instance, operated using the FI-OPS suite of tools, where >>>>> it can port solutions and application/services once they have been >>>>> tried in FI-LAB. >>>>> >>>>> Regarding logos, we need to close: >>>>> >>>>> * what icon will be used for FI-LAB (Ogilvy) >>>>> * what slogan will be used for FI-LAB - "The dream comes true" ? >>>>> (Ogilvy) >>>>> * what icon will be used for FI-OPS (who from XiFi ? ... Ogilvy >>>>> could make a proposal if that works for XiFi but I don't want >>>>> overrule XiFi here) >>>>> * what slogan will be used for FI-OPS (someone from XiFi as above) >>>>> >>>>> >>>>> Ogilvy are the experts, but I understand that while icons and >>>>> slogans can differ among the different brands, typography, colors >>>>> and other branding material (e.g., ribbons) should be common to >>>>> ease understanding that we are talking about a set of related brands. >>>>> >>>>> Best regards, >>>>> >>>>> -- Juanjo >>>>> >>>>> ------------- >>>>> Product Development and Innovation (PDI) - Telefonica Digital >>>>> website:www.tid.es >>>>> email:jhierro at tid.es >>>>> twitter: twitter.com/JuanjoHierro >>>>> >>>>> FI-WARE (European Future Internet Core Platform) Coordinator >>>>> and Chief Architect >>>>> >>>>> FI-PPP Architecture Board chairman >>>>> >>>>> You can follow FI-WARE at: >>>>> website:http://www.fi-ware.eu >>>>> facebook:http://www.facebook.com/pages/FI-WARE/251366491587242 >>>>> twitter:http://twitter.com/FIware >>>>> linkedIn:http://www.linkedin.com/groups/FIWARE-4239932 >>>>> >>>>> ------------------------------------------------------------------------ >>>>> >>>>> Este mensaje se dirige exclusivamente a su destinatario. Puede >>>>> consultar nuestra política de envío y recepción de correo >>>>> electrónico en el enlace situado más abajo. >>>>> This message is intended exclusively for its addressee. We only >>>>> send and receive email on the basis of the terms set out at: >>>>> http://www.tid.es/ES/PAGINAS/disclaimer.aspx >>>>> >>>>> >>>>> _______________________________________________ >>>>> Fiware-fiops-filab mailing list >>>>> Fiware-fiops-filab at lists.fi-ware.eu >>>>> https://lists.fi-ware.eu/listinfo/fiware-fiops-filab >>>> >>> >>> >>> ------------------------------------------------------------------------ >>> >>> Este mensaje se dirige exclusivamente a su destinatario. Puede >>> consultar nuestra política de envío y recepción de correo >>> electrónico en el enlace situado más abajo. >>> This message is intended exclusively for its addressee. We only send >>> and receive email on the basis of the terms set out at: >>> http://www.tid.es/ES/PAGINAS/disclaimer.aspx >> > > > ------------------------------------------------------------------------ > > Este mensaje se dirige exclusivamente a su destinatario. Puede > consultar nuestra política de envío y recepción de correo electrónico > en el enlace situado más abajo. > This message is intended exclusively for its addressee. We only send > and receive email on the basis of the terms set out at: > http://www.tid.es/ES/PAGINAS/disclaimer.aspx > > > _______________________________________________ > Fiware-fiops-filab mailing list > Fiware-fiops-filab at lists.fi-ware.eu > https://lists.fi-ware.eu/listinfo/fiware-fiops-filab -- Dr. Monique Calisti Partner, Executive Director Martel Consulting Dorfstrasse 73 Phone: +41 (0)76 321 39 81 3073 Gümligen Fax: +41 (0)31 994 25 29 Switzerland monique.calisti at martel-consulting.ch ======================================================== This e-mail, including attachments, is intended for the person(s) or company named and may contain confidential and/or legally privileged information. Unauthorized disclosure, copying or use of this information may be unlawful and is prohibited. If you are not the intended recipient, please delete this message and notify the sender -------------- next part -------------- An HTML attachment was scrubbed... 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