[Fiware-marketing] Fwd: FI-WARE promotional materials.

[Pablo Honrubia]

Dear FI-WARE partners,

Along with the Communication Materials previously posted we have developed
a series of promotional materials that were mainly used during the Campus
Party Europe held in London past September.

*Promotional Materials.*


*1. FI-WARE Sweater*

A corporative blue sweater that incorporates the ribbons and the FI-WARE
and FI-PPP logos, intended to be distributed and used by FI-WARE project
members. The objectives of this piece are Brand and Team Image building.

Please have a look at:

https://www.dropbox.com/s/qqkaj8v4djhu3tz/FI-WARE%20sweater%20final.pptx

*2. FI-WARE T-shirt*

A piece designed for 'geeks', much in line with the target audience of
Campus Party. TEF and FNE worked together with OG1 to come to an extremely
successful T-shirt among the programming community.

The t-shirt is black with white texts on it:


   - "I also love to create" in the front, along with some icons
   remembering some chapters of FI-WARE.
   - The code of the "Creation" in Python language, along with the FI-WARE
   logo, in the back.


Please find some pics of it at:

https://www.dropbox.com/s/ra0mqr8j9u3eavd/FI-WARE%20T-shirt%20final.pptx

*3. FI-WARE wrists*

Three different pieces representing the three different patterns selected
for the Brand Identity: (Clouds & Smartphones, QR Codes, Printed Circuit
Layer).

Here you can find the final art for these:

https://www.dropbox.com/s/j9l7b1ut7jfgdw9/FI-WARE%20wristbands.pdf


Finally you can find another two documents:


   - *A series of pics* showing the different materials in this folder:


https://www.dropbox.com/sh/4fpwf5qe3ci8j5z/veBeruOJF9


   - *A presentation on the stand *we had at the Campus Party in London in
   the following link:


https://www.dropbox.com/s/2s7zlbs2c79t0xh/FI-WARE%20stand%20re-design%20without%20video.pptx


We hope you enjoy the materials. On Monday we will be back with the last
two chapters of this initial posting of the communication actions and
materials developed so far:

- Websites.
- Social Networks.

Have a wonderful weekend,

Best,

The FI-WARE Ogilvy Team
OgilvyOne Worldwide S.A.

 

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