[Fiware-marketing] Fwd: FI-WARE Communications Materials

[Pablo Honrubia]

Dear FI-WARE partners,

As part of the communication support Ogilvy is developing, with TEF support
and supervision, a series of ad-hoc materials to be used in different
events and actions. Please find a brief description of those and keep in
mind that every asset is suitable for local production by any of you if
needed.

*Communication Materials*

*1. FI-WARE Brochure*

A brand new brochure was designed, developed and produced for the
SmartCities FI-Ware event at Santander held on October 16-18.The
information on it comprises a general description of the platform, a FI-Lab
concept summary, GE categorization...all adapted to new brand identity.

Please find it at:

https://www.dropbox.com/s/9cyoj9gcjb6mjf7/Brochure%20FI-WARE%20OK.pdf

*2. FI-WARE Posters*

Two posters were also developed. The first one, internally called "Put your
data at work" depicts FI-WARE chapters in a graphic way recreating an
underground network. This is the link to get it:

https://www.dropbox.com/s/ygk5tt4wgbi3kwb/AF%20CARTEL%203x1%2C40.pdf

The second set of posters, internally called "Better Internet", consist of
a poster advertising FI-Lab with a graphic image of a lab and another one
with a plain message "A better Internet for everyone". You can download
them at:

https://www.dropbox.com/s/72ica90u6asy299/FILAB_Better_internet_Posters%201x140.pdf

*3. Roll-Ups*

Two roll-up's are available for you to use. Roll-ups are quite interesting
as they are portable from event to event. With that in mind, the material
available refers to FI-WARE general information as follows:


   - A roll-up with all the logos of the Consotium members, sponsors and
   stakeholders.
   - A roll-up with the basic logo and tagline. ("Open APIs for Open
   Minds").


Two versions (different size) of the logos roll-up along with the
logo+tagline one are at your disposal by downloading the following folder:

https://www.dropbox.com/sh/ow6ebm6to9lju1w/1P8I3FKgVY

*4. Promotional Video*

And last but not least...the promotional video. Still a working-in-progress
piece as we are getting more and more audiovisual materials at the
different events attended. Even if you are free to download and use it via
the link provided, we encourage you to reference it at our YouTube channel
in order to maximize the use and traffic of our own channels.

This is the link to download it (suitable if you are, for example, to have
the video running non-stop at your booth in an event):

https://www.dropbox.com/s/fxlk9qp5kg05tpq/Fi_ware_V4.mp4

And this is the link to the video in our YouTube channel (for any other
communications and/or to include it in your website):

http://www.youtube.com/watch?v=2VLhO07LJfg


Again, if you have any question or suggestion, please contact us.

Yours,

The FI-WARE Ogilvy Team.
OgilvyOne Worldwide S.A.

 

Privileged/Confidential Information may be contained in this message. If
you are not the addressee indicated in this message, you should destroy
this message. For more information on WPP's business ethical standards
and corporate responsibility policies, please refer to WPP's website.
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://lists.fiware.org/private/fiware-marketing/attachments/20131025/7c5c550b/attachment.html>