Dear all, It is a pleasure to have this list in place to share with you our work at Ogilvy within the FI-WARE consortium. As Juanjo Hierro from TEF said in an earlier e-mail we will be posting several contents to the list in order to get everyone in the same page. For some of the materials we will include production assets. That is, if you feel like or need to use those materials in some actions or events developed by you locally these assets are ready to be produced. Should you find any problem or have any question, please shout by posting to this list, we are here to help. To start with, a brief description on the.... *New Brand Identities for FI-WARE and FI-LAB.* To ensure communication consistency across all channels a new brand identity has been developed and started to be used in different executions as of today. The brand identity comprises the following elements: - *Graphic Identity:* Color Palette, Patterns, Visual Universe - *Typography* - *Tagline Message*: "Open APIs for Open Minds" - *Restyling of FI-WARE logo* Along with this the FI-Ware Open Innovation Lab (OIL) has been renamed to FI-LAB for simplicity, to better adapt to the new FI-WARE identity and to be aligned (in naming) with other FI-PPP projects. These are pics of the new logos and a sample execution of the new identity: [image: Imágenes integradas 1][image: Imágenes integradas 2][image: Imágenes integradas 3] You can find more examples on the new Identity an further explanations by downloading the following document: https://www.dropbox.com/s/k2qkebe37w45e0w/New%20Brand%20Identity.docx And finally you can get all the materials ready for production by downloading the following zip files: https://www.dropbox.com/s/i8zxxeq25cfy9ic/Branding_source_files.zip https://www.dropbox.com/s/vuv7cth4vlqs7o4/PNG_logo_claims_FIWARE_FILAB.zip Please do not hesitate to come back to us with any questions or queries you may have. We will shortly be posting more information. Stay tuned. Thanks, The Ogilvy FI-WARE Team OgilvyOne Worldwide S.A. a Privileged/Confidential Information may be contained in this message. If you are not the addressee indicated in this message, you should destroy this message. For more information on WPP's business ethical standards and corporate responsibility policies, please refer to WPP's website. -------------- next part -------------- An HTML attachment was scrubbed... URL: <https://lists.fiware.org/private/fiware-marketing/attachments/20131024/f9cb94ab/attachment.html> -------------- next part -------------- A non-text attachment was scrubbed... Name: image.png Type: image/png Size: 11015 bytes Desc: not available URL: <https://lists.fiware.org/private/fiware-marketing/attachments/20131024/f9cb94ab/attachment.png> -------------- next part -------------- A non-text attachment was scrubbed... Name: image.png Type: image/png Size: 95754 bytes Desc: not available URL: <https://lists.fiware.org/private/fiware-marketing/attachments/20131024/f9cb94ab/attachment-0001.png> -------------- next part -------------- A non-text attachment was scrubbed... Name: image.png Type: image/png Size: 17329 bytes Desc: not available URL: <https://lists.fiware.org/private/fiware-marketing/attachments/20131024/f9cb94ab/attachment-0002.png>
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