[Fiware-apps] WP11 business canvas first shot

[Sandfuchs, Thorsten]

Dear colleagues,

The business canvas in WP11 follows the methodology outlined here: http://www.businessmodelgeneration.com/book  http://www.businessmodelgeneration.com/downloads/businessmodelgeneration_preview.pdf

It should provide a holistic overview on complete “package” that our work package is bringing forward.

We started gathering input – given the main dimensions – and implying what we already know of your components. Please contribute.

We will see on how to layout this finally in the “table” format – but the original methodology does imply sticky-notes – so there should be enough space (per definition) to encorporate this in the final document – if not we will have to layout a one pager.

Anyway let’s first focus on the content: the current business canvas as provided in the document is rubbish – it was only an initial copy&paste – so we have to completely redo it with the focus on our complete “offering”.
We for sure missed something, so please: feel free to add you thoughts ☺

Best,
                                                                /Thorsten



Key Partners

-          Application service providers and value added service providers

-          Integrators

-          Marketplace & store providers

-          Software & services companies



Key Activities

-          Enable others to explore new business models and business opportunities within an open service ecosystem (the future internet)

-          Build “Community of practice” around internet of services and service descriptions (USDL)

-          Enable 3rd parties to bootstrap ecosystem around services

-          3rd parties should adopt and customize contribute to business relevant technologies.

-          Provide enabling technology as open source and commercially exploitable

-          Enable new revenue streams and business model interactions in complex environments



Key Resources

-          Design of an open service ecosystem platform for a high degree of automation (provided blueprint with OpenSpecs & Architecture and universal service description paradigm)

-          Business framework (marketplace, store, revenue, business elements and models)

-          Composition (application-mashup, ligthsemantic-mashup, service composition and service mashup)

-          Mediation (gateway)



Cost Structure

-          Core enabling technology are free to use and some provided with BSD-like licenses (which enables commercial exploitation)

-          Further cost depends on the party adopting the core technology and operating it within its legal boundaries



Value Proposition

-          Universal service description paradigm lowers cost of onboarding, interaction and execution of the complete value chain

-          Core technologies freely available (easy onboarding, low entry barrier)

-          Open service ecosystem architecture, open APIs, generalized components freely available

-          Lower cost in matchmaking and collaboration activities between the ecosystem participants

-          Increased reach and provisioning of services across business domains

-          Increased transparency and more

-          Enablement of semi-automated service trading environment/ecosystem lowers TCD and TCO for involved parties

-          Enablement of new cross domain business models increases revenue

-          New opportunities for co-value creation with joint developments and customer-tailored service delivery

-          Enablement of a “game of many” where everybody gets his fair share

-          Core value is provided within the ecosystem & the related business transactions

-

Customer Relationships

-          Existing partner ecosystem of the industry partners

-          Connection towards academia in relation to service description paradigm

-          FI-PPP use case projects and affiliates

-          3rd parties (outside FI-PPP)



Channels

-          “Web” channel: Enablement of self-serviced on-boarding via publicly available material (wiki, website, forge …)

-          Direct channel:

o   interactions between FI-WARE partners, FI-PPP consortium (see collaboration wiki)

o   Interaction with 3rd parties

o   Contributions towards open innovation lab planned and in line with open source strategy

-          Research channel: related research projects and programs (see collaboration wiki)



Customer Segments

-          General paradigm acts cross business segments – some initial customer segments which currently engaged more deeply are

o   Transport & logistics

o   Smart cities

o   Application mashup providers



Revenue Streams

-          Allows various business models as enabling technology depending on the business strategy oft he adopting companies





--



Thorsten Sandfuchs



SAP AG



Vincenz-Priessnitz-Strasse 1

D - 76131 Karlsruhe

www.sap.com





Pflichtangaben/Mandatory Disclosure Statements: http://www.sap.com/company/legal/impressum.epx



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