[Fiware-comm-mwc] R: Comms Plan - FIWARE announcement at the MWC (and 4yfn startup related event)

Belén Kayser belen.kayser at ogilvy.com
Sat Feb 28 10:20:57 CET 2015


Dear all,

First of all, I want to thank you all for the quick and proactive response
those days trying to manage the press release and others. Here, a quick
summary of the status:


   - On monday, at 12.00, Atos representative will be shortly interviewed
   by OgilvyOne video team at the FIWARE stand in 4YFN. I assume, Caroline,
   that Bruno has the code for the ticket, if no, just contact @Angeles or
   @Fabio. If any of you have no pass for the event, please, do contact my
   team.

   - On Tuesday, at 14.00, Orange spokesperson will attend me at the FIWARE
   stand. I am the one in charge os the interviews, so he can directly contact
   me.

   - I miss the same from Telefónica (I must schedule a time) and from Nuno
   :) Please, do find a time for me.

   - The press release (attached in pfd) will be launched on march. No
   change will be admitted from now.
   - Please, do not forget that we will upload and give to the press the
   clip with the reply to the answers I shared with you. I copy them again
   here:


1. Why did you first consider joining fiware?
2. What does this new commitment mean for your company? And long-term?
3. Which is the current contribution of your company to the fiware
ecosystem?
4. What benefits does fiware bring to the current economic landscape? And
how do you think your company is involved in those results?

   - I do share with you some materials Alberto Sesmero prepared for social
   media.


- A planning of tweets to be programmed and published during 4YFN, together
with some images and a complete agenda to be published on Slideshare:
https://www.dropbox.com/sh/nzgxqutti9oe358/AADvVWgLPjrEFWoSxE_m0_-Da?dl=0

- Next week, a blog post will be published on the FIWARE blog. We would
like to invite you to share with any info or picture you may want to get
shared (contents will be similar to those in the Press Release).

- Two videos about FIWARE at 4YFN:

   - Video 1:  <https://www.youtube.com/watch?v=gItCZWMRdLI>
   https://www.youtube.com/watch?v=gItCZWMRdLI
   - Video 2:  <https://www.youtube.com/watch?v=eDcUjUjNhA4>
   https://www.youtube.com/watch?v=eDcUjUjNhA4


Please, consider that, during 4YFN, more updates will be periodically
published on our social networks. Use these materials in yours as you may
want.

Best wishes

OgilvyOne Team


*Belén Kayser*
Social Media & Communications
OgilvyOne Worldwide Madrid
Cell phone: +34 620 63 97 15
Office: +34 91 451 22 04
E-mail: *belen.kayser at ogilvy.com <belen.kayser at ogilvy.com>*
Twitter: @missbkayser <http://twitter.com/missbkayser>

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